Pennysaver Audience in United States

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Pennysaver has an estimated audience of 2,556,915 people in United States. 66.9% are female, 33.1% are male, average age 48.2. Top regions: New York, California, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, JDSU, Israel.

The average Pennysaver fan in United States is 48.2 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Pennysaver audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Pennysaver fans

Demographic split for Pennysaver audience in United States
MetricValue
Female66.9%
Male33.1%
Average age48.2
Estimated audience size2,556,915

Audience persona

The typical Pennysaver fan in United States is more female, around 48.2 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Pennysaver in United States
RegionReachAffinity
New York1,000,5647×
California977,5643.48×
Florida208,6911.21×
Pennsylvania188,3832.19×
Texas137,2770.62×
Georgia103,9491.32×
Maryland86,0051.96×
North Carolina76,7761×
Washington56,8611.11×
Illinois50,0460.59×
Arizona47,3940.91×
Indiana46,6511×
Wisconsin45,4281.18×
Louisiana42,8311.3×
Ohio37,8500.48×
Virginia37,6430.6×
Massachusetts34,4810.68×
New Jersey34,2500.53×
Michigan33,4920.5×
Tennessee28,5940.56×
Connecticut28,0781.09×
Oregon25,7630.88×
Iowa25,4681.21×
Nevada24,6661×
Oklahoma23,5130.83×
Colorado23,4630.58×
Alabama21,9510.61×
South Carolina20,3380.53×
Missouri19,5910.48×
Minnesota16,2350.44×
Kentucky14,3470.45×
New Mexico12,1940.95×
New Hampshire12,1501.21×
Kansas11,5560.57×
Arkansas11,0600.52×
Mississippi10,8250.51×
West Virginia9,8300.83×
Utah9,1210.4×
Idaho8,2530.64×
Hawaii7,8840.72×
Nebraska6,1290.48×
Washington, District of Columbia5,7470.75×
Maine5,6850.62×
Alaska5,3510.98×
Montana4,6650.66×
South Dakota4,6040.78×
Vermont4,5461.01×
North Dakota4,4830.85×
Wyoming4,3381.14×
Rhode Island4,2660.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pennysaver audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
JDSU3.44×Business & Career
Israel2.3×Travel & Leisure
The Historian16.48×Literature
Goop4.29×Internet & Social Media
Jingoism1.66×Politics & Society
Eurail16.57×Cars & Mobility
Wok4.57×Food & Beverages
The Devil's Rejects6.82×Movies & TV
Jeep Wagoneer3.82×Cars & Mobility
Noodle (Gorillaz)2.27×Music & Radio
Parral, Chihuahua9.08×Travel & Leisure
headspace5.58×Health
Governor of Michigan4.07×Politics & Society
Corona (band)3.09×Music & Radio
Vocal harmony2.42×Music & Radio
Steampunk2.57×Fashion & Accessoires
Home staging2.66×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pennysaver audience
TraitClusterScore
Family OrientationCONSERVATISM1.35
Risk AppetiteTHRILL1.33
Price SensitivityPREMIUM1.29
Need for SecurityCONSERVATISM1.21
TravellingTHRILL1.16
Quality AwarenessPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Pennysaver
CountryShare
United States88.9%
Germany6.7%
United Kingdom2.0%

See Pennysaver audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Pennysaver have in United States?

Pennysaver has an estimated audience of 2,556,915 people in United States, concentrated in New York and California.

What is the gender split and age of Pennysaver fans?

66.9% of Pennysaver fans are female, 33.1% are male, with an average age of 48.2 years.

Which brands do Pennysaver fans like most?

Pennysaver fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.65×) over the country average.

Where do Pennysaver fans live in United States?

Pennysaver fans in United States are most concentrated in New York (reach 1,000,564), California (reach 977,564), and Florida (reach 208,691). These three regions account for the largest share of the active audience.

What other brands do Pennysaver fans also like?

Beyond Pennysaver itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.65×), JDSU (3.44×), and Israel (2.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pennysaver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.