Rascasse Audience Intelligence

Pennysaver Audience in United States

A data profile of the people who buy, follow and care about Pennysaver in United States — modelled from more than twelve digital signal sources. Pennysaver has an estimated audience of 2,556,915 people in United States.

#5563among Topic in United States#197in Literature

The average Pennysaver fan in United States is 48.2 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Robert Redford, Mortgage loans, Nostalgia, with strongest over-indexing on Robert Redford (5.71× the country average).

Demographically, the Pennysaver audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pennysaver fan in United States is more female, around 48.2 years old, with strong Family Orientation tendencies and a notable affinity for Robert Redford.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pennysaver profile in United States.

Audience size
2.6M
in United States
Gender
66.9%♀
33.1% male
Age
48.2
average years
Country rank
#11709
Topic in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pennysaver fans

66.9% are female, 33.1% are male, average age 48.2.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Pennysaver audience in United States
MetricValue
Female66.9%
Male33.1%
Average age48.2
Estimated audience size2,556,915
Fig. 03

Age distribution

Ø 48.2
average years
Age distribution of the Pennysaver audience in United States
Age bracketShare%
16-191%
20-294%
30-3927%
40-4938%
50+30%
Fig. 04

Worldwide distribution

88.9%

of the worldwide Pennysaver audience comes from United States.

Worldwide audience distribution share by country for Pennysaver
CountryShare
United States88.9%
Germany6.7%
United Kingdom2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pennysaver audience in United States is strongest.

Fig. 05

Top regions by affinity

Pennysaver fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M6.66×
02California~900K3.32×
03Pennsylvania~200K2.13×
04Maryland~70K1.70×
05Georgia~90K1.16×
06New Hampshire~10K1.14×
07Florida~200K1.13×
08Vermont~5K1.12×
09Louisiana~40K1.10×
10Iowa~20K1.08×
11New Mexico~10K1.07×
12Wisconsin~40K1.04×
13Connecticut~30K1.04×
14Alaska~6K1.03×
15North Dakota~5K1.03×
16Washington~50K0.99×
17Montana~7K0.99×
18South Dakota~6K0.99×
19West Virginia~10K0.97×
20Delaware~7K0.97×
21Nevada~20K0.96×
22Hawaii~10K0.95×
23Rhode Island~8K0.95×
24Maine~9K0.94×
25North Carolina~70K0.93×
26Indiana~40K0.93×
27Idaho~10K0.93×
28Washington, District of Columbia~7K0.93×
29Arizona~50K0.92×
30Oregon~30K0.90×
31Oklahoma~30K0.90×
32Mississippi~20K0.90×
33Nebraska~10K0.90×
34Arkansas~20K0.88×
35Kansas~20K0.87×
36Alabama~30K0.83×
37Utah~20K0.83×
38Kentucky~30K0.82×
39Tennessee~40K0.79×
40Massachusetts~40K0.79×
41South Carolina~30K0.79×
42Missouri~30K0.77×
43Minnesota~30K0.77×
44Colorado~30K0.76×
45Virginia~50K0.74×
46Michigan~50K0.70×
47New Jersey~50K0.70×
48Illinois~60K0.68×
49Ohio~50K0.67×
50Texas~100K0.62×
Fig. 06

Affinity by region

Affinity by region — Pennysaver, United States
0.62×1.00×6.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pennysaver audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pennysaver audience
#·InterestCategoryAffinity×
01Anna FarisMovies & TV6.82×
02Robert RedfordMovies & TV5.71×
03Retirement planningBusiness & Career5.00×
04Retirement communityKids & Family4.32×
05Sustainable energyHome & Garden3.99×
06RetirementBusiness & Career3.90×
07Life insuranceBusiness & Career3.47×
08Renewable energyBusiness & Career3.43×
09NostalgiaHome & Garden3.34×
10Mortgage loansBusiness & Career3.03×
11CBS NewsMovies & TV3.01×
12FedExBusiness & Career2.87×
13GeneticsKids & Family2.40×
14RedditInternet & Social Media1.95×
15Health careBusiness & Career1.89×
16PinterestInternet & Social Media1.84×
17Stand-up comedyMovies & TV1.81×
18Nonprofit organizationPolitics & Society1.77×
19American AirlinesTravel & Leisure1.71×
20Donald TrumpPolitics & Society1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pennysaver audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pennysaver audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.01×
Career OrientationPOWER1.68×
SustainabilityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pennysaver audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.84×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pennysaver have in United States?

Pennysaver has an estimated audience of 2,556,915 people in United States, concentrated in New York and California.

02

What is the gender split and age of Pennysaver fans?

66.9% of Pennysaver fans are female, 33.1% are male, with an average age of 48.2 years.

03

Which brands do Pennysaver fans like most?

Pennysaver fans show strongest brand affinity for Robert Redford (5.71×), Mortgage loans (3.03×), and Nostalgia (3.34×) over the country average.

04

Where do Pennysaver fans live in United States?

Pennysaver fans in United States are most concentrated in New York (reach ~1M), California (reach ~900K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pennysaver fans also like?

Beyond Pennysaver itself, the audience over-indexes on Mortgage loans (3.03×), Nostalgia (3.34×), Sustainable energy (3.99×), and Retirement (3.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Pennysaver. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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