Green building Audience in United States

Green building logo

Green building has an estimated audience of 2,464,634 people in United States. 43.4% are female, 56.6% are male, average age 44.8. Top regions: California, New York, Texas. Top brand affinities: Product design, El Paso County, Colorado, Governor of Michigan, Wok, Nebraska Cornhuskers football.

The average Green building fan in United States is 44.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Product design, El Paso County, Colorado, Governor of Michigan, with strongest over-indexing on Product design (3.69× the country average). Demographically, the Green building audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Green building fans

Demographic split for Green building audience in United States
MetricValue
Female43.4%
Male56.6%
Average age44.8
Estimated audience size2,464,634

Audience persona

The typical Green building fan in United States is more male, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Green building in United States
RegionReachAffinity
California331,3051.22×
New York232,6881.69×
Texas199,8560.94×
Florida147,8930.89×
Massachusetts106,7722.2×
Pennsylvania76,2260.92×
Virginia67,2491.12×
Georgia66,9690.88×
Illinois64,3460.78×
North Carolina60,4620.82×
Washington58,7621.19×
Ohio51,1840.67×
New Jersey50,8570.81×
Maryland47,3391.12×
Michigan45,4590.71×
Colorado42,7721.1×
Washington, District of Columbia38,3195.17×
Arizona33,9750.68×
Oregon30,5731.08×
Missouri30,4370.77×
Tennessee29,1280.59×
Indiana28,1770.63×
Kansas28,1691.45×
Connecticut27,8771.13×
Minnesota24,4170.69×
Wisconsin21,3660.58×
South Carolina20,0210.54×
Louisiana19,5810.62×
Kentucky19,4380.63×
Utah17,9580.81×
Alabama17,0510.5×
Nevada16,8920.71×
Oklahoma12,9620.47×
Hawaii12,9341.22×
Mississippi12,7880.63×
Iowa12,3430.61×
Idaho10,8320.88×
Nebraska9,9370.8×
Arkansas9,4670.47×
New Hampshire8,6980.9×
New Mexico8,0020.65×
Alaska7,6091.44×
West Virginia7,0380.61×
Maine6,9950.79×
Vermont6,8841.59×
Montana6,6330.97×
Rhode Island6,5330.83×
South Dakota6,0431.06×
North Dakota5,8841.16×
Wyoming5,6931.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Green building audience
BrandAffinityCategory
Product design3.69×Business & Career
El Paso County, Colorado23.46×Travel & Leisure
Governor of Michigan11.66×Politics & Society
Wok8.07×Food & Beverages
Nebraska Cornhuskers football4.23×Sports
Vocal harmony5.3×Music & Radio
Goop6.24×Internet & Social Media
Grinch4.65×Movies & TV
Fairy godmother8.03×Literature
Jesse Plemons3.57×Movies & TV
Cherish (group)10.78×Music & Radio
Hibachi7.66×Food & Beverages
Natural rubber1.98×Cars & Mobility
Hipster8.65×Politics & Society
headspace8.15×Health
Israel1.77×Travel & Leisure
Grace Slick7.22×Music & Radio
Historic site3.5×Arts & Culture
Google Home5.27×Technology & Electronics
TV Fanatic8.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Green building audience
TraitClusterScore
SustainabilityBALANCE2.36
Design AffinityPREMIUM2.2
DIY MentalityTHRILL1.82
TravellingTHRILL1.74
Community OrientationOPEN1.7
Career OrientationPOWER1.67

Worldwide distribution

Worldwide audience distribution share by country for Green building
CountryShare
Germany14.1%
United States11.2%
Italy7.5%

See Green building audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Green building have in United States?

Green building has an estimated audience of 2,464,634 people in United States, concentrated in California and New York.

What is the gender split and age of Green building fans?

43.4% of Green building fans are female, 56.6% are male, with an average age of 44.8 years.

Which brands do Green building fans like most?

Green building fans show strongest brand affinity for Product design (3.69×), El Paso County, Colorado (23.46×), and Governor of Michigan (11.66×) over the country average.

Where do Green building fans live in United States?

Green building fans in United States are most concentrated in California (reach 331,305), New York (reach 232,688), and Texas (reach 199,856). These three regions account for the largest share of the active audience.

What other brands do Green building fans also like?

Beyond Green building itself, the audience over-indexes on El Paso County, Colorado (23.46×), Governor of Michigan (11.66×), Wok (8.07×), and Nebraska Cornhuskers football (4.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Green building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.