Rascasse Audience Intelligence

Green building Audience in United States

A data profile of the people who buy, follow and care about Green building in United States — modelled from more than twelve digital signal sources. Green building has an estimated audience of 2,464,634 people in United States.

#5667among Topic in United States#712in Home & Garden

The average Green building fan in United States is 44.8 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, California, Texas.

Top brand affinities include Sustainable energy, Ferry, Renewable energy, with strongest over-indexing on Sustainable energy (17.23× the country average).

Demographically, the Green building audience skews more male with an average age of 44.8, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Green building fan in United States is more male, around 44.8 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Green building profile in United States.

Audience size
2.5M
in United States
Gender
43.4%♀
56.6% male
Age
44.8
average years
Country rank
#12044
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Green building fans

43.4% are female, 56.6% are male, average age 44.8.

Fig. 02

Gender split

43.4%
Female
56.6%
Male
Demographic split for Green building audience in United States
MetricValue
Female43.4%
Male56.6%
Average age44.8
Estimated audience size2,464,634
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Green building audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4924%
50+34%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Green building audience comes from United States.

Worldwide audience distribution share by country for Green building
CountryShare
Germany14.1%
United States11.2%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Green building audience in United States is strongest.

Fig. 05

Top regions by affinity

Green building fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~600K11.85×
02Washington, District of Columbia~20K3.13×
03New York~200K1.37×
04Texas~200K1.09×
05Vermont~5K1.09×
06Connecticut~30K1.08×
07Alaska~6K1.08×
08Kansas~20K1.07×
09California~300K1.06×
10New Hampshire~10K1.03×
11Hawaii~10K1.02×
12North Dakota~5K1.02×
13South Dakota~6K1.00×
14Washington~50K0.99×
15Oregon~30K0.99×
16Montana~7K0.99×
17Colorado~40K0.98×
18Rhode Island~8K0.98×
19Virginia~60K0.97×
20Maryland~40K0.95×
21Missouri~40K0.95×
22Delaware~6K0.95×
23Maine~8K0.94×
24Idaho~10K0.93×
25Nebraska~10K0.92×
26West Virginia~10K0.92×
27New Mexico~10K0.90×
28North Carolina~70K0.89×
29Mississippi~20K0.89×
30Kentucky~30K0.87×
31Utah~20K0.87×
32Arkansas~20K0.87×
33Pennsylvania~70K0.86×
34Iowa~20K0.86×
35New Jersey~50K0.85×
36Louisiana~30K0.84×
37Nevada~20K0.84×
38Oklahoma~20K0.83×
39Georgia~60K0.82×
40Minnesota~30K0.80×
41Alabama~30K0.80×
42South Carolina~30K0.79×
43Wisconsin~30K0.79×
44Florida~100K0.78×
45Arizona~40K0.78×
46Indiana~40K0.78×
47Illinois~60K0.77×
48Tennessee~40K0.76×
49Ohio~60K0.75×
50Michigan~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Green building, United States
0.75×1.00×11.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Green building audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Green building audience
#·InterestCategoryAffinity×
01FerryTravel & Leisure31.11×
02Sustainable energyHome & Garden17.23×
03Prefabricated buildingHome & Garden13.82×
04Renewable energyBusiness & Career9.51×
05Single-family detached homeHome & Garden6.21×
06Home automationTechnology & Electronics5.76×
07FedExBusiness & Career5.67×
08Weather forecastingHome & Garden4.69×
09QVCMovies & TV4.58×
10Mortgage loansBusiness & Career4.48×
11First class travelTravel & Leisure4.31×
12Solar energyHome & Garden4.30×
13InnovationBusiness & Career3.38×
14Discount storesShopping3.29×
15Vehicle insuranceCars & Mobility3.23×
16PinterestInternet & Social Media3.02×
17AirbnbTravel & Leisure2.96×
18IKEAHome & Garden2.78×
19Shopping mallsShopping2.70×
20FurnitureHome & Garden2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Green building audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Green building audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.53×
Convenience OrientationPREMIUM2.42×
Family OrientationCONSERVATISM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Green building audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.86×
CreativityOPEN0.89×
ExtroversionTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Green building have in United States?

Green building has an estimated audience of 2,464,634 people in United States, concentrated in Massachusetts and California.

02

What is the gender split and age of Green building fans?

43.4% of Green building fans are female, 56.6% are male, with an average age of 44.8 years.

03

Which brands do Green building fans like most?

Green building fans show strongest brand affinity for Sustainable energy (17.23×), Ferry (31.11×), and Renewable energy (9.51×) over the country average.

04

Where do Green building fans live in United States?

Green building fans in United States are most concentrated in Massachusetts (reach ~600K), California (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Green building fans also like?

Beyond Green building itself, the audience over-indexes on Ferry (31.11×), Renewable energy (9.51×), Mortgage loans (4.48×), and FedEx (5.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Green building audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Green building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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