This Christmas (film) Audience in United States

This Christmas (film) logo

This Christmas (film) has an estimated audience of 2,913,957 people in United States. 72.9% are female, 27.1% are male, average age 43.4. Top regions: Texas, California, Georgia. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Throne of Glass.

The average This Christmas (film) fan in United States is 43.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Georgia. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the This Christmas (film) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of This Christmas (film) fans

Demographic split for This Christmas (film) audience in United States
MetricValue
Female72.9%
Male27.1%
Average age43.4
Estimated audience size2,913,957

Audience persona

The typical This Christmas (film) fan in United States is more female, around 43.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for This Christmas (film) in United States
RegionReachAffinity
Texas349,1981.39×
California277,3200.87×
Georgia200,1042.23×
Florida195,4110.99×
North Carolina161,6631.84×
New York145,3710.89×
Illinois117,2281.21×
Ohio106,1741.18×
Pennsylvania103,0611.05×
Virginia103,0161.45×
Michigan100,9161.32×
Maryland94,0771.88×
Louisiana93,5942.49×
Alabama86,7032.13×
South Carolina82,6681.89×
Tennessee81,4041.39×
New Jersey74,5341.01×
Mississippi59,4852.48×
Arizona55,6170.93×
Indiana52,4830.99×
Missouri51,3681.09×
Kentucky37,9421.04×
Massachusetts37,7990.66×
Washington37,4740.64×
Arkansas33,5341.4×
Oklahoma32,3071×
Nevada30,5321.08×
Wisconsin30,5260.7×
Connecticut27,5330.94×
Colorado27,0210.59×
Minnesota21,3070.51×
Kansas18,6320.81×
Oregon15,4190.46×
New Mexico13,7340.94×
Washington, District of Columbia12,0711.38×
Iowa11,8730.49×
Delaware11,7621.46×
Hawaii10,4310.83×
Utah10,2300.39×
West Virginia8,5790.63×
Nebraska8,4560.58×
Rhode Island6,1250.66×
Idaho5,5670.38×
New Hampshire3,8590.34×
Maine3,5030.34×
Alaska2,5450.41×
South Dakota2,3090.34×
Montana2,2190.27×
North Dakota2,0550.34×
Vermont1,6690.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for This Christmas (film) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Throne of Glass6.61×Literature
Saving2.64×Business & Career
Jingoism1.87×Politics & Society
headspace8×Health
Goop4.58×Internet & Social Media
Historic site3.53×Arts & Culture
Vocal harmony3.7×Music & Radio
Israel1.68×Travel & Leisure
Eurail16.57×Cars & Mobility
Governor of Michigan4.91×Politics & Society
JDSU1.93×Business & Career
Grinch2.53×Movies & TV
Parral, Chihuahua8.87×Travel & Leisure
Fairy godmother4.38×Literature
Guitarist (magazine)6.66×Music & Radio
Wok3.75×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by This Christmas (film) audience
TraitClusterScore
Price SensitivityPREMIUM1.27
TravellingTHRILL1.24
SpiritualityBALANCE1.21
CreativityOPEN1.21
Luxury OrientationPREMIUM1.2
Convenience OrientationPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for This Christmas (film)
CountryShare
United States78.0%
United Kingdom5.7%
Spain2.6%

See This Christmas (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does This Christmas (film) have in United States?

This Christmas (film) has an estimated audience of 2,913,957 people in United States, concentrated in Texas and California.

What is the gender split and age of This Christmas (film) fans?

72.9% of This Christmas (film) fans are female, 27.1% are male, with an average age of 43.4 years.

Which brands do This Christmas (film) fans like most?

This Christmas (film) fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.66×) over the country average.

Where do This Christmas (film) fans live in United States?

This Christmas (film) fans in United States are most concentrated in Texas (reach 349,198), California (reach 277,320), and Georgia (reach 200,104). These three regions account for the largest share of the active audience.

What other brands do This Christmas (film) fans also like?

Beyond This Christmas (film) itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.66×), The Historian (16.48×), and Throne of Glass (6.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for This Christmas (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.