Rascasse Audience Intelligence

This Christmas (film) Audience in United States

A data profile of the people who buy, follow and care about This Christmas (film) in United States — modelled from more than twelve digital signal sources. This Christmas (film) has an estimated audience of 2,920,970 people in United States.

#497among Movie / TV Show / Series in United States#1410in Movies & TV

The average This Christmas (film) fan in United States is 43.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Georgia.

Top brand affinities include Chuck E. Cheese's, Anna Faris, Pinterest, with strongest over-indexing on Chuck E. Cheese's (9.53× the country average).

Demographically, the This Christmas (film) audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical This Christmas (film) fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Chuck E. Cheese's.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the This Christmas (film) profile in United States.

Audience size
2.9M
in United States
Gender
72.9%♀
27.1% male
Age
43.4
average years
Country rank
#10524
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of This Christmas (film) viewers

72.9% are female, 27.1% are male, average age 43.4.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for This Christmas (film) audience in United States
MetricValue
Female72.9%
Male27.1%
Average age43.4
Estimated audience size2,920,970
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the This Christmas (film) audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4924%
50+30%
Fig. 04

Worldwide distribution

78.0%

of the worldwide This Christmas (film) audience comes from United States.

Worldwide audience distribution share by country for This Christmas (film)
CountryShare
United States78.0%
United Kingdom5.6%
Spain2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the This Christmas (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

This Christmas (film) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K2.56×
02Louisiana~90K2.35×
03Georgia~200K2.22×
04Alabama~90K2.16×
05Maryland~100K1.91×
06South Carolina~80K1.84×
07North Carolina~200K1.77×
08Virginia~100K1.51×
09Delaware~10K1.48×
10Tennessee~80K1.42×
11Arkansas~30K1.39×
12Washington, District of Columbia~10K1.36×
13Texas~300K1.29×
14Michigan~100K1.26×
15Illinois~100K1.16×
16Ohio~100K1.15×
17Missouri~50K1.10×
18Pennsylvania~100K1.03×
19Kentucky~40K1.03×
20Nevada~30K1.02×
21Indiana~50K1.00×
22Oklahoma~30K1.00×
23New Jersey~70K0.99×
24New Mexico~10K0.98×
25Florida~200K0.95×
26Arizona~60K0.93×
27Connecticut~30K0.91×
28Hawaii~10K0.88×
29New York~100K0.86×
30California~300K0.83×
31Kansas~20K0.83×
32Rhode Island~7K0.77×
33West Virginia~10K0.75×
34Alaska~4K0.71×
35Vermont~4K0.69×
36Wisconsin~30K0.68×
37North Dakota~4K0.68×
38South Dakota~4K0.66×
39Nebraska~9K0.64×
40Massachusetts~40K0.63×
41Montana~5K0.63×
42Washington~40K0.61×
43Colorado~30K0.60×
44Iowa~10K0.59×
45New Hampshire~6K0.57×
46Maine~6K0.57×
47Idaho~8K0.55×
48Minnesota~20K0.54×
49Oregon~20K0.52×
50Utah~10K0.48×
Fig. 06

Affinity by region

Affinity by region — This Christmas (film), United States
0.48×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the This Christmas (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for This Christmas (film) audience
#·InterestCategoryAffinity×
01Chuck E. Cheese'sFood & Beverages9.53×
02Anna FarisMovies & TV9.53×
03Tom HanksMovies & TV5.68×
04Stitch!Movies & TV4.90×
05QVCMovies & TV3.34×
06Weather forecastingHome & Garden3.16×
07Microwave ovenHome & Garden2.84×
08FedExBusiness & Career2.72×
09Discount storesShopping2.41×
10Five BelowShopping2.32×
11PinterestInternet & Social Media2.06×
12SubwayFood & Beverages2.04×
13Pizza HutFood & Beverages1.98×
14McDonald'sFood & Beverages1.89×
15Mortgage loansBusiness & Career1.89×
16Shopping mallsShopping1.88×
17RedditInternet & Social Media1.87×
18AirbnbTravel & Leisure1.56×
19BarbecueFood & Beverages1.55×
20FurnitureHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the This Christmas (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by This Christmas (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.70×
Convenience OrientationPREMIUM1.62×
Community OrientationOPEN1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by This Christmas (film) audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Luxury OrientationPREMIUM0.84×
Early Adopter MentalityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does This Christmas (film) have in United States?

This Christmas (film) has an estimated audience of 2,920,970 people in United States, concentrated in Texas and California.

02

What is the gender split and age of This Christmas (film) viewers?

72.9% of This Christmas (film) fans are female, 27.1% are male, with an average age of 43.4 years.

03

Which brands do This Christmas (film) fans like most?

This Christmas (film) fans show strongest brand affinity for Chuck E. Cheese's (9.53×), Anna Faris (9.53×), and Pinterest (2.06×) over the country average.

04

Where do This Christmas (film) fans live in United States?

This Christmas (film) fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Georgia (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do This Christmas (film) fans also like?

Beyond This Christmas (film) itself, the audience over-indexes on Anna Faris (9.53×), Pinterest (2.06×), Tom Hanks (5.68×), and FedEx (2.72×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for This Christmas (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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