Greenland Audience in Germany

Greenland has an estimated audience of 782,721 people in Germany. 43.9% are female, 56.1% are male, average age 46.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Satire, Western Union, German television comedy, Allgäu, Ferry.

The average Greenland fan in Germany is 46.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Satire, Western Union, German television comedy, with strongest over-indexing on Satire (8.81× the country average). Demographically, the Greenland audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Greenland fans

Demographic split for Greenland audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age46.0
Estimated audience size782,721

Audience persona

The typical Greenland fan in Germany is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Satire.

Top regions in Germany

Top regions ranked by reach for Greenland in Germany
RegionReachAffinity
Nordrhein-Westfalen187,1511.09×
Bayern136,5271.09×
Baden-Württemberg118,8501.11×
Niedersachsen78,8331.04×
Hessen64,9791.09×
Rheinland-Pfalz38,7140.99×
Sachsen37,9950.99×
Berlin37,1291.06×
Schleswig-Holstein31,4061.12×
Brandenburg23,2190.96×
Hamburg19,7361.12×
Thüringen17,6390.88×
Sachsen-Anhalt16,3060.8×
Mecklenburg-Vorpommern12,7380.85×
Saarland7,9870.83×
Bremen6,5830.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Greenland audience
BrandAffinityCategory
Satire8.81×Literature
Western Union5.86×Business & Career
German television comedy8.06×Movies & TV
Allgäu7.7×Travel & Leisure
Ferry14.63×Travel & Leisure
Tagesschau2.25×Movies & TV
Ubuntu (operating system)15.56×Technology & Electronics
Ryanair2.6×Travel & Leisure
Antarctica16.82×Travel & Leisure
Walking4.36×Sports
Pets1.77×Pets & Animals
Esso4.45×Cars & Mobility
Nobel Peace Prize7.56×Politics & Society
Hurtigruten8.79×Travel & Leisure
Firefox5.66×Internet & Social Media
Vacations2.45×Travel & Leisure
Family1.73×Kids & Family
Self care2.95×Health
REWE1.84×Shopping
Netto Marken-Discount1.85×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Greenland audience
TraitClusterScore
PatriotismCONSERVATISM1.69
TraditionCONSERVATISM1.66
SpiritualityBALANCE1.51
Sports ActivityPOWER1.49
Community OrientationOPEN1.48
Need for SecurityCONSERVATISM1.42

Worldwide distribution

Worldwide audience distribution share by country for Greenland
CountryShare
United States20.4%
Denmark14.1%
Germany6.7%

See Greenland audiences in other countries

More Country audiences in Germany

Frequently asked questions

How many fans does Greenland have in Germany?

Greenland has an estimated audience of 782,721 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Greenland fans?

43.9% of Greenland fans are female, 56.1% are male, with an average age of 46.0 years.

Which brands do Greenland fans like most?

Greenland fans show strongest brand affinity for Satire (8.81×), Western Union (5.86×), and German television comedy (8.06×) over the country average.

Where do Greenland fans live in Germany?

Greenland fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,151), Bayern (reach 136,527), and Baden-Württemberg (reach 118,850). These three regions account for the largest share of the active audience.

What other brands do Greenland fans also like?

Beyond Greenland itself, the audience over-indexes on Western Union (5.86×), German television comedy (8.06×), Allgäu (7.7×), and Ferry (14.63×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Greenland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.