IPTV Audience in Germany
IPTV has an estimated audience of 1,713,582 people in Germany. 38.2% are female, 61.8% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Galatasaray S.K., Borussia Dortmund, Beşiktaş J.K., Fenerbahçe S.K., FIFA World Cup.
The average IPTV fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Galatasaray S.K., Borussia Dortmund, Beşiktaş J.K., with strongest over-indexing on Galatasaray S.K. (4.37× the country average). Demographically, the IPTV audience skews more male with an average age of 36.5, and over-indexes on personality traits such as DIY Mentality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic
Demographics of IPTV fans
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 36.5 |
| Estimated audience size | 1,713,582 |
Audience persona
The typical IPTV fan in Germany is more male, around 36.5 years old, with strong DIY Mentality tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 588,528 | 1.57× |
| Baden-Württemberg | 335,388 | 1.43× |
| Bayern | 305,556 | 1.11× |
| Hessen | 206,491 | 1.58× |
| Niedersachsen | 180,422 | 1.08× |
| Rheinland-Pfalz | 97,475 | 1.14× |
| Berlin | 76,800 | 1× |
| Schleswig-Holstein | 55,083 | 0.9× |
| Sachsen | 47,679 | 0.57× |
| Hamburg | 41,735 | 1.08× |
| Brandenburg | 32,595 | 0.61× |
| Sachsen-Anhalt | 26,790 | 0.6× |
| Thüringen | 26,299 | 0.6× |
| Saarland | 22,792 | 1.08× |
| Bremen | 16,971 | 1.16× |
| Mecklenburg-Vorpommern | 16,422 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 4.37× | Sports |
| Borussia Dortmund | 1.52× | Sports |
| Beşiktaş J.K. | 4.6× | Sports |
| Fenerbahçe S.K. | 4.22× | Sports |
| FIFA World Cup | 1.58× | Sports |
| Trabzonspor | 4.2× | Sports |
| Real Madrid C.F. | 1.88× | Sports |
| İzmir | 5.16× | Travel & Leisure |
| Serie A | 2.62× | Sports |
| A.C. Milan | 3.07× | Sports |
| Antalya | 3.23× | Travel & Leisure |
| Lamine Yamal | 2.63× | Sports |
| FC Barcelona | 1.79× | Sports |
| Canada | 1.84× | Travel & Leisure |
| Show TV | 4.39× | Movies & TV |
| Transfermarkt | 1.54× | Sports |
| Turkey | 1.64× | Travel & Leisure |
| Portugal national football team | 4.84× | Sports |
| Western Union | 2.25× | Business & Career |
| TRT 1 | 4.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.42 |
| Travelling | THRILL | 1.35 |
| Extroversion | THRILL | 1.33 |
| Sports Activity | POWER | 1.33 |
| Patriotism | CONSERVATISM | 1.33 |
| Sustainability | BALANCE | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.5% |
| Brazil | 6.4% |
| Mexico | 3.6% |
See IPTV audiences in other countries
More Technology & Electronics audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does IPTV have in Germany?
IPTV has an estimated audience of 1,713,582 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of IPTV fans?
38.2% of IPTV fans are female, 61.8% are male, with an average age of 36.5 years.
Which brands do IPTV fans like most?
IPTV fans show strongest brand affinity for Galatasaray S.K. (4.37×), Borussia Dortmund (1.52×), and Beşiktaş J.K. (4.6×) over the country average.
Where do IPTV fans live in Germany?
IPTV fans in Germany are most concentrated in Nordrhein-Westfalen (reach 588,528), Baden-Württemberg (reach 335,388), and Bayern (reach 305,556). These three regions account for the largest share of the active audience.
What other brands do IPTV fans also like?
Beyond IPTV itself, the audience over-indexes on Borussia Dortmund (1.52×), Beşiktaş J.K. (4.6×), Fenerbahçe S.K. (4.22×), and FIFA World Cup (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for IPTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.