Rascasse Audience Intelligence

IPTV Audience in United States

A data profile of the people who buy, follow and care about IPTV in United States — modelled from more than twelve digital signal sources. IPTV has an estimated audience of 24,182,123 people in United States.

#875among Topic in United States#65in Technology & Electronics

The average IPTV fan in United States is 40.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Television network, Cable television, Television station, with strongest over-indexing on Television network (1.82× the country average).

Demographically, the IPTV audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical IPTV fan in United States is balanced, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Television network.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the IPTV profile in United States.

Audience size
24.2M
in United States
Gender
49.0%♀
51.0% male
Age
40.8
average years
Country rank
#1288
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of IPTV fans

49.0% are female, 51.0% are male, average age 40.8.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for IPTV audience in United States
MetricValue
Female49.0%
Male51.0%
Average age40.8
Estimated audience size24,182,123
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the IPTV audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

27.9%

of the worldwide IPTV audience comes from United States.

Worldwide audience distribution share by country for IPTV
CountryShare
United States27.9%
Brazil6.2%
Mexico3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the IPTV audience in United States is strongest.

Fig. 05

Top regions by affinity

IPTV fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~1M1.79×
02Washington, District of Columbia~100K1.59×
03Florida~2.5M1.54×
04New York~2M1.46×
05Louisiana~400K1.41×
06Georgia~1M1.30×
07Iowa~300K1.30×
08North Carolina~900K1.28×
09Maryland~500K1.27×
10Connecticut~300K1.26×
11Virginia~700K1.25×
12California~3M1.21×
13Texas~2.5M1.21×
14South Carolina~400K1.16×
15Delaware~80K1.16×
16Pennsylvania~900K1.15×
17Massachusetts~600K1.15×
18Illinois~900K1.14×
19Michigan~700K1.06×
20Ohio~800K1.04×
21Tennessee~500K1.04×
22Kentucky~300K1.04×
23Washington~500K1.03×
24Mississippi~200K1.01×
25Rhode Island~80K0.98×
26Indiana~400K0.97×
27Nevada~200K0.97×
28Kansas~200K0.94×
29Alabama~300K0.93×
30West Virginia~100K0.93×
31Arizona~500K0.92×
32Missouri~300K0.89×
33New Hampshire~80K0.89×
34South Dakota~50K0.89×
35Wyoming~30K0.88×
36Arkansas~200K0.86×
37North Dakota~40K0.84×
38Oklahoma~200K0.82×
39Wisconsin~300K0.81×
40Minnesota~300K0.80×
41Nebraska~100K0.80×
42Colorado~300K0.79×
43Idaho~90K0.77×
44Oregon~200K0.74×
45New Mexico~90K0.72×
46Maine~60K0.69×
47Utah~100K0.68×
48Alaska~30K0.67×
49Montana~40K0.66×
50Hawaii~60K0.55×
Fig. 06

Affinity by region

Affinity by region — IPTV, United States
0.55×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the IPTV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for IPTV audience
#·InterestCategoryAffinity×
01ESPN2Sports3.62×
02Discovery CommunicationsMovies & TV3.55×
03Sling TVTechnology & Electronics3.14×
04Minnesota WildSports2.80×
05TLC (TV network)Movies & TV2.36×
06Cable televisionTechnology & Electronics2.20×
07Discovery ChannelMovies & TV2.03×
08Comcast CableTechnology & Electronics1.95×
09ESPNMovies & TV1.83×
10Television networkMovies & TV1.82×
11WNBASports1.82×
12TwitchGames1.81×
13Television stationMovies & TV1.79×
14Detroit TigersSports1.76×
15CBS SportsMovies & TV1.70×
16AT&TTechnology & Electronics1.67×
17Electro (music)Music & Radio1.60×
18MSNNews1.55×
19College basketballSports1.54×
20Georgia (U.S. state)Travel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the IPTV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by IPTV audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Social Media UsageJOY1.20×
TraditionCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by IPTV audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does IPTV have in United States?

IPTV has an estimated audience of 24,182,123 people in United States, concentrated in California and Florida.

02

What is the gender split and age of IPTV fans?

49.0% of IPTV fans are female, 51.0% are male, with an average age of 40.8 years.

03

Which brands do IPTV fans like most?

IPTV fans show strongest brand affinity for Television network (1.82×), Cable television (2.2×), and Television station (1.79×) over the country average.

04

Where do IPTV fans live in United States?

IPTV fans in United States are most concentrated in California (reach ~3M), Florida (reach ~2.5M), and Texas (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do IPTV fans also like?

Beyond IPTV itself, the audience over-indexes on Cable television (2.2×), Television station (1.79×), ESPN (1.83×), and MSN (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See IPTV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for IPTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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