IPTV Audience in United States

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IPTV has an estimated audience of 24,182,123 people in United States. 49.0% are female, 51.0% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Television network, Cable television, Television station, ESPN, MSN.

The average IPTV fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Television network, Cable television, Television station, with strongest over-indexing on Television network (1.82× the country average). Demographically, the IPTV audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of IPTV fans

Demographic split for IPTV audience in United States
MetricValue
Female49.0%
Male51.0%
Average age40.8
Estimated audience size24,182,123

Audience persona

The typical IPTV fan in United States is balanced, around 40.8 years old, with strong DIY Mentality tendencies and a notable affinity for Television network.

Top regions in United States

Top regions ranked by reach for IPTV in United States
RegionReachAffinity
California3,198,2941.2×
Texas2,789,7121.34×
Florida2,748,8201.68×
New York2,077,6761.54×
New Jersey1,230,9452×
Georgia1,060,2741.42×
North Carolina1,022,2821.4×
Pennsylvania998,7001.23×
Illinois985,6241.22×
Virginia826,1291.4×
Ohio811,1271.09×
Michigan708,6391.12×
Massachusetts601,1131.26×
Maryland570,9791.37×
Washington519,9851.07×
Tennessee492,8011.02×
Arizona461,2650.93×
South Carolina442,4541.22×
Indiana437,9390.99×
Missouri357,8590.92×
Connecticut322,1981.33×
Kentucky317,5751.05×
Alabama307,3980.91×
Louisiana303,6470.97×
Colorado302,4780.79×
Wisconsin276,0900.76×
Minnesota274,7060.79×
Iowa272,7661.37×
Nevada227,5310.97×
Oregon208,2470.75×
Oklahoma204,9930.76×
Mississippi195,8760.98×
Arkansas168,1690.84×
Kansas166,4630.87×
Utah144,7860.67×
Washington, District of Columbia105,7981.46×
West Virginia95,0480.84×
Nebraska93,0220.77×
Idaho87,0880.72×
New Mexico79,6560.66×
New Hampshire78,7230.83×
Delaware75,2871.13×
Rhode Island72,2840.94×
Maine52,8060.61×
Hawaii46,8230.45×
South Dakota39,8530.71×
North Dakota36,3260.73×
Montana29,8520.44×
Alaska22,6660.44×
Vermont21,6380.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for IPTV audience
BrandAffinityCategory
Television network1.82×Movies & TV
Cable television2.2×Technology & Electronics
Television station1.79×Movies & TV
ESPN1.83×Movies & TV
MSN1.55×News
ESPN23.62×Sports
Sling TV3.14×Technology & Electronics
TLC (TV network)2.36×Movies & TV
AT&T1.67×Technology & Electronics
Georgia (U.S. state)1.51×Travel & Leisure
Twitch1.81×Games
CBS Sports1.7×Movies & TV
Aaron Rodgers1.97×Sports
Detroit Tigers1.76×Sports
WNBA1.82×Sports
College basketball1.54×Sports
Electro (music)1.6×Music & Radio
Global Television Network1.5×Movies & TV
NHL1.52×Sports
Sirius XM Radio2.52×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by IPTV audience
TraitClusterScore
DIY MentalityTHRILL1.58
LGBTQ+ IdentityOPEN1.57
Design AffinityPREMIUM1.32
Early Adopter MentalityPOWER1.31
Family OrientationCONSERVATISM1.3
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for IPTV
CountryShare
United States28.5%
Brazil6.4%
Mexico3.6%

See IPTV audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does IPTV have in United States?

IPTV has an estimated audience of 24,182,123 people in United States, concentrated in California and Texas.

What is the gender split and age of IPTV fans?

49.0% of IPTV fans are female, 51.0% are male, with an average age of 40.8 years.

Which brands do IPTV fans like most?

IPTV fans show strongest brand affinity for Television network (1.82×), Cable television (2.2×), and Television station (1.79×) over the country average.

Where do IPTV fans live in United States?

IPTV fans in United States are most concentrated in California (reach 3,198,294), Texas (reach 2,789,712), and Florida (reach 2,748,820). These three regions account for the largest share of the active audience.

What other brands do IPTV fans also like?

Beyond IPTV itself, the audience over-indexes on Cable television (2.2×), Television station (1.79×), ESPN (1.83×), and MSN (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for IPTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.