Rascasse Audience Intelligence

Sling TV Target Market in United States

A data profile of the people who buy, follow and care about Sling TV in United States — modelled from more than twelve digital signal sources. Sling TV has an estimated audience of 13,116,878 people in United States.

#265among Brand in United States#132in Technology & Electronics

The average Sling TV fan in United States is 41.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Mitch McConnell, DirecTV, Melania Trump, with strongest over-indexing on Mitch McConnell (1.51× the country average).

Demographically, the Sling TV audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sling TV fan in United States is balanced, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Mitch McConnell.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sling TV profile in United States.

Audience size
13.1M
in United States
Gender
46.4%♀
53.6% male
Age
41.9
average years
Country rank
#2711
Brand in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sling TV

46.4% are female, 53.6% are male, average age 41.9.

Fig. 02

Gender split

46.4%
Female
53.6%
Male
Demographic split for Sling TV audience in United States
MetricValue
Female46.4%
Male53.6%
Average age41.9
Estimated audience size13,116,878
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Sling TV audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Sling TV audience comes from United States.

Worldwide audience distribution share by country for Sling TV
CountryShare
United States93.4%
India2.5%
Germany1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sling TV audience in United States is strongest.

Fig. 05

Top regions by affinity

Sling TV customers by region in United States
#RegionReachAffinity×
01Alabama~300K1.51×
02Indiana~300K1.33×
03Oklahoma~200K1.33×
04Mississippi~100K1.32×
05Arkansas~100K1.31×
06West Virginia~80K1.25×
07Tennessee~300K1.19×
08Iowa~100K1.17×
09Kentucky~200K1.16×
10Georgia~500K1.15×
11South Carolina~200K1.15×
12Nebraska~80K1.15×
13Kansas~100K1.12×
14Michigan~400K1.11×
15Idaho~70K1.10×
16Missouri~200K1.07×
17Minnesota~200K1.06×
18Louisiana~200K1.05×
19Montana~40K1.05×
20Maine~50K1.02×
21Ohio~400K1.01×
22North Carolina~400K1.01×
23Virginia~300K1.01×
24Arizona~300K1.01×
25Wisconsin~200K1.00×
26Colorado~200K0.99×
27South Dakota~30K0.99×
28Pennsylvania~400K0.97×
29Oregon~100K0.97×
30Connecticut~100K0.97×
31Texas~1M0.96×
32Illinois~400K0.96×
33Vermont~20K0.96×
34New Hampshire~50K0.95×
35Delaware~40K0.95×
36North Dakota~30K0.94×
37Washington~200K0.91×
38Maryland~200K0.91×
39Utah~100K0.90×
40Florida~800K0.89×
41New Mexico~60K0.89×
42New Jersey~300K0.87×
43Washington, District of Columbia~30K0.81×
44Massachusetts~200K0.78×
45Rhode Island~30K0.77×
46New York~600K0.75×
47Nevada~90K0.72×
48Alaska~20K0.72×
49California~1M0.69×
50Hawaii~20K0.38×
Fig. 06

Affinity by region

Affinity by region — Sling TV, United States
0.38×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sling TV audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sling TV audience
#·InterestCategoryAffinity×
01ESPN2Sports2.30×
02IPTVTechnology & Electronics2.09×
03Broadcasting of sports eventsMovies & TV2.02×
04CBS Sports NetworkMovies & TV1.97×
05National Football League on televisionSports1.96×
06Aaron RodgersSports1.79×
07NBC Sunday Night FootballMovies & TV1.74×
08DirecTVMovies & TV1.69×
09HuluMovies & TV1.65×
10Apple TVMovies & TV1.63×
11Conservatism in the United StatesPolitics & Society1.63×
12Donald Trump Jr.Politics & Society1.63×
13Melania TrumpPolitics & Society1.62×
14Cable televisionTechnology & Electronics1.61×
15Cleveland BrownsSports1.53×
16Pittsburgh SteelersSports1.52×
17Mitch McConnellPolitics & Society1.51×
18CBS SportsMovies & TV1.51×
19WNBASports1.51×
20Discovery ChannelMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sling TV audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sling TV audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.34×
Community OrientationOPEN1.10×
Risk AppetiteTHRILL1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sling TV audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Quality AwarenessPREMIUM0.86×
Urban LifestyleOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sling TV's target market in United States?

Sling TV's target market in United States covers an estimated 13,116,878 people, concentrated in Texas and California.

02

What is the gender split and age of Sling TV customers?

46.4% of the Sling TV audience are female, 53.6% are male, with an average age of 41.9 years.

03

Which brands do Sling TV fans like most?

Sling TV fans show strongest brand affinity for Mitch McConnell (1.51×), DirecTV (1.69×), and Melania Trump (1.62×) over the country average.

04

Where do Sling TV fans live in United States?

Sling TV fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Sling TV fans also like?

Beyond Sling TV itself, the audience over-indexes on DirecTV (1.69×), Melania Trump (1.62×), IPTV (2.09×), and Cable television (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Sling TV audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sling TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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