Sling TV Audience in United States

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Sling TV has an estimated audience of 13,517,774 people in United States. 46.4% are female, 53.6% are male, average age 41.9. Top regions: Texas, California, Florida. Top brand affinities: DirecTV, IPTV, Cable television, Aaron Rodgers, CBS Sports.

The average Sling TV fan in United States is 41.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include DirecTV, IPTV, Cable television, with strongest over-indexing on DirecTV (1.69× the country average). Demographically, the Sling TV audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Sling TV fans

Demographic split for Sling TV audience in United States
MetricValue
Female46.4%
Male53.6%
Average age41.9
Estimated audience size13,517,774

Audience persona

The typical Sling TV fan in United States is balanced, around 41.9 years old, with strong DIY Mentality tendencies and a notable affinity for DirecTV.

Top regions in United States

Top regions ranked by reach for Sling TV in United States
RegionReachAffinity
Texas1,211,9691.04×
California1,137,1950.76×
Florida842,9350.92×
New York624,4730.83×
Georgia471,0731.13×
Illinois458,3621.02×
Pennsylvania444,2820.98×
Ohio441,4291.06×
North Carolina438,4891.08×
Michigan399,4511.13×
Virginia352,4281.07×
New Jersey323,4270.94×
Tennessee313,9841.16×
Indiana313,0221.27×
Arizona292,5261.06×
Alabama246,3871.3×
Washington244,6390.9×
Missouri244,3641.12×
Massachusetts231,0510.87×
Colorado230,7261.08×
South Carolina224,2141.1×
Maryland219,0890.94×
Minnesota218,4141.13×
Oklahoma203,0441.35×
Kentucky198,4301.17×
Wisconsin197,4160.97×
Louisiana182,7101.05×
Oregon152,5770.98×
Arkansas145,8881.31×
Connecticut137,3601.01×
Mississippi130,6611.17×
Iowa123,8221.11×
Kansas120,4651.13×
Utah111,7280.92×
Nevada94,4360.72×
West Virginia74,8941.19×
Idaho74,2541.1×
Nebraska70,2181.04×
New Mexico60,6040.89×
New Hampshire48,7820.92×
Maine48,0510.99×
Montana36,3620.97×
Washington, District of Columbia34,6830.85×
Delaware34,1490.92×
Rhode Island32,8660.76×
South Dakota28,8390.92×
North Dakota24,6970.89×
Vermont21,3910.9×
Hawaii20,7610.36×
Alaska18,9350.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sling TV audience
BrandAffinityCategory
DirecTV1.69×Movies & TV
IPTV2.09×Technology & Electronics
Cable television1.61×Technology & Electronics
Aaron Rodgers1.79×Sports
CBS Sports1.51×Movies & TV
Apple TV1.63×Movies & TV
Pittsburgh Steelers1.52×Sports
WNBA1.51×Sports
ESPN22.3×Sports
Conservatism in the United States1.63×Politics & Society
Broadcasting of sports events2.02×Movies & TV
Hulu1.65×Movies & TV
CBS Sports Network1.97×Movies & TV
Cleveland Browns1.53×Sports
NBC Sunday Night Football1.74×Movies & TV
Jon Bernthal2.31×Movies & TV
National Football League on television1.96×Sports
Roku1.65×Movies & TV
Thursday Night Football1.72×Sports
Sports radio1.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sling TV audience
TraitClusterScore
DIY MentalityTHRILL1.45
LGBTQ+ IdentityOPEN1.37
Family OrientationCONSERVATISM1.31
Early Adopter MentalityPOWER1.3
Urban LifestyleOPEN1.29
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Sling TV
CountryShare
United States93.9%
India2.5%
Germany1.5%

See Sling TV audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Sling TV have in United States?

Sling TV has an estimated audience of 13,517,774 people in United States, concentrated in Texas and California.

What is the gender split and age of Sling TV fans?

46.4% of Sling TV fans are female, 53.6% are male, with an average age of 41.9 years.

Which brands do Sling TV fans like most?

Sling TV fans show strongest brand affinity for DirecTV (1.69×), IPTV (2.09×), and Cable television (1.61×) over the country average.

Where do Sling TV fans live in United States?

Sling TV fans in United States are most concentrated in Texas (reach 1,211,969), California (reach 1,137,195), and Florida (reach 842,935). These three regions account for the largest share of the active audience.

What other brands do Sling TV fans also like?

Beyond Sling TV itself, the audience over-indexes on IPTV (2.09×), Cable television (1.61×), Aaron Rodgers (1.79×), and CBS Sports (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sling TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.