Rascasse Audience Intelligence

Discovery Channel Audience in United States

A data profile of the people who buy, follow and care about Discovery Channel in United States — modelled from more than twelve digital signal sources. Discovery Channel has an estimated audience of 23,140,546 people in United States.

#17among TV Channel in United States#92in Movies & TV

The average Discovery Channel fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include NASDAQ, Cats (musical), Financial services, with strongest over-indexing on NASDAQ (2.47× the country average).

Demographically, the Discovery Channel audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Discovery Channel fan in United States is balanced, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for NASDAQ.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Discovery Channel profile in United States.

Audience size
23.1M
in United States
Gender
49.4%♀
50.6% male
Age
42.5
average years
Country rank
#1358
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Discovery Channel

49.4% are female, 50.6% are male, average age 42.5.

Fig. 02

Gender split

49.4%
Female
50.6%
Male
Demographic split for Discovery Channel audience in United States
MetricValue
Female49.4%
Male50.6%
Average age42.5
Estimated audience size23,140,546
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Discovery Channel audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

73.4%

of the worldwide Discovery Channel audience comes from United States.

Worldwide audience distribution share by country for Discovery Channel
CountryShare
United States73.4%
India9.2%
Brazil9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Discovery Channel audience in United States is strongest.

Fig. 05

Top regions by affinity

Discovery Channel fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~5K1.56×
02Maine~3K1.37×
03Alaska~2K1.36×
04Kentucky~10K1.28×
05New Mexico~4K1.28×
06Wyoming~1K1.25×
07Alabama~10K1.22×
08New Hampshire~3K1.18×
09Montana~2K1.18×
10South Dakota~2K1.18×
11Oklahoma~9K1.15×
12Arkansas~6K1.14×
13Idaho~4K1.13×
14Michigan~20K1.11×
15Iowa~6K1.11×
16Ohio~20K1.10×
17Tennessee~20K1.10×
18Missouri~10K1.08×
19Oregon~8K1.07×
20Indiana~10K1.06×
21Wisconsin~10K1.06×
22Arizona~10K1.04×
23North Dakota~1K1.04×
24Mississippi~6K1.03×
25South Carolina~10K1.01×
26Kansas~5K1.00×
27Nebraska~3K1.00×
28Pennsylvania~20K0.98×
29North Carolina~20K0.97×
30Louisiana~8K0.96×
31Minnesota~9K0.95×
32Washington~10K0.92×
33Florida~40K0.91×
34Colorado~9K0.85×
35Connecticut~6K0.85×
36Rhode Island~2K0.85×
37Virginia~10K0.84×
38Utah~5K0.84×
39Maryland~10K0.81×
40Illinois~20K0.80×
41Delaware~2K0.80×
42New York~30K0.79×
43Nevada~5K0.78×
44Hawaii~2K0.78×
45Texas~40K0.76×
46Georgia~20K0.76×
47Massachusetts~10K0.76×
48New Jersey~10K0.70×
49Washington, District of Columbia~1K0.67×
50California~50K0.66×
Fig. 06

Affinity by region

Affinity by region — Discovery Channel, United States
0.66×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Discovery Channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Discovery Channel audience
#·InterestCategoryAffinity×
01Cats (musical)Music & Radio4.01×
02Tubi TVMovies & TV3.97×
03National Geographic (magazine)Travel & Leisure3.52×
04Tony AwardArts & Culture2.69×
05NASDAQBusiness & Career2.47×
06IPTVTechnology & Electronics2.03×
07Diane KeatonMovies & TV2.01×
08Movie theaterMovies & TV1.97×
09Discount TireShopping1.92×
10Rail transportTravel & Leisure1.91×
11CBS SportsMovies & TV1.82×
12Creative CommonsTechnology & Electronics1.79×
13MeteorologyHome & Garden1.70×
14Hardware storeHome & Garden1.69×
15Online newspaperNews1.67×
16Talk radioMusic & Radio1.66×
17InnovationBusiness & Career1.63×
18Mixed martial artsSports1.55×
19Financial servicesBusiness & Career1.54×
20Britney SpearsMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Discovery Channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Discovery Channel audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
DIY MentalityTHRILL1.33×
IndividualismJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Discovery Channel audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.85×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Discovery Channel have in United States?

Discovery Channel has an estimated audience of 23,140,546 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Discovery Channel fans?

49.4% of Discovery Channel fans are female, 50.6% are male, with an average age of 42.5 years.

03

Which brands do Discovery Channel fans like most?

Discovery Channel fans show strongest brand affinity for NASDAQ (2.47×), Cats (musical) (4.01×), and Financial services (1.54×) over the country average.

04

Where do Discovery Channel fans live in United States?

Discovery Channel fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Discovery Channel fans also like?

Beyond Discovery Channel itself, the audience over-indexes on Cats (musical) (4.01×), Financial services (1.54×), CBS Sports (1.82×), and Diane Keaton (2.01×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Discovery Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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