NBC Sunday Night Football Audience in United States

NBC Sunday Night Football logo

NBC Sunday Night Football has an estimated audience of 14,047,187 people in United States. 34.5% are female, 65.5% are male, average age 33.0. Top regions: Texas, California, Florida. Top brand affinities: Graham Greene (actor), Alaska, Ken Griffey Jr., Fernando Valenzuela, Pro-Ject.

The average NBC Sunday Night Football fan in United States is 33.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Graham Greene (actor), Alaska, Ken Griffey Jr., with strongest over-indexing on Graham Greene (actor) (7.93× the country average). Demographically, the NBC Sunday Night Football audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of NBC Sunday Night Football fans

Demographic split for NBC Sunday Night Football audience in United States
MetricValue
Female34.5%
Male65.5%
Average age33.0
Estimated audience size14,047,187

Audience persona

The typical NBC Sunday Night Football fan in United States is more male, around 33.0 years old, with strong Risk Appetite tendencies and a notable affinity for Graham Greene (actor).

Top regions in United States

Top regions ranked by reach for NBC Sunday Night Football in United States
RegionReachAffinity
Texas1,138,8910.94×
California1,096,4380.71×
Florida771,3370.81×
New York529,0470.67×
Michigan521,2721.42×
Pennsylvania509,4541.08×
Illinois413,4650.88×
Ohio405,0050.94×
North Carolina384,3220.91×
Georgia347,9770.8×
Virginia320,2220.94×
Washington293,1031.04×
Wisconsin287,2381.36×
Arizona286,3401×
Missouri283,9791.25×
Tennessee282,4291×
Minnesota281,2331.4×
Indiana257,1971×
New Jersey249,9140.7×
Maryland247,9971.03×
Colorado233,0381.05×
South Carolina226,9971.07×
Louisiana222,8221.23×
Massachusetts175,2860.63×
Oregon163,4041.01×
Kansas159,0791.44×
Kentucky150,3310.85×
Oklahoma148,1920.95×
Iowa140,5731.21×
Alabama135,7410.69×
Mississippi131,2081.13×
Nevada116,1220.85×
Arkansas109,5700.95×
Connecticut99,4800.71×
New Mexico98,2411.39×
Idaho81,0221.15×
Utah74,8360.59×
Nebraska63,7990.91×
West Virginia62,8250.96×
Montana59,3641.52×
South Dakota48,3641.49×
Hawaii44,9100.74×
Maine44,7870.89×
New Hampshire43,7330.79×
North Dakota38,0351.32×
Rhode Island37,0580.83×
Delaware34,7300.9×
Alaska31,8381.06×
Washington, District of Columbia29,5350.7×
Wyoming25,4111.22×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NBC Sunday Night Football audience
BrandAffinityCategory
Graham Greene (actor)7.93×
Alaska2.17×Travel & Leisure
Ken Griffey Jr.9.27×Sports
Fernando Valenzuela11.83×Sports
Pro-Ject3.42×Music & Radio
3D printing2.11×Technology & Electronics
Grover Cleveland7.02×Politics & Society
Consequence (rapper)4.55×Music & Radio
Nebraska1.86×Travel & Leisure
Graham Greene4.09×Literature
Captain America (1990 film)2.97×Movies & TV
Noodle (Gorillaz)2.31×Music & Radio
Riedel (glass manufacturer)15.6×Home & Garden
Staycation1.83×Home & Garden
Monogram2.03×Home & Garden
UK garage2.78×Music & Radio
Birthday Gifts1.59×Kids & Family
Kerang3.37×Travel & Leisure
Personalised Gifts2.11×Home & Garden
Nick Jr. (Australia)4.22×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NBC Sunday Night Football audience
TraitClusterScore
Risk AppetiteTHRILL2.08
Luxury OrientationPREMIUM2.05
LGBTQ+ IdentityOPEN1.37
Sports ActivityPOWER1.14
ExtroversionTHRILL1.11
Social Media UsageJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for NBC Sunday Night Football
CountryShare
United States96.6%
Mexico2.0%
Japan0.2%

See NBC Sunday Night Football audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does NBC Sunday Night Football have in United States?

NBC Sunday Night Football has an estimated audience of 14,047,187 people in United States, concentrated in Texas and California.

What is the gender split and age of NBC Sunday Night Football fans?

34.5% of NBC Sunday Night Football fans are female, 65.5% are male, with an average age of 33.0 years.

Which brands do NBC Sunday Night Football fans like most?

NBC Sunday Night Football fans show strongest brand affinity for Graham Greene (actor) (7.93×), Alaska (2.17×), and Ken Griffey Jr. (9.27×) over the country average.

Where do NBC Sunday Night Football fans live in United States?

NBC Sunday Night Football fans in United States are most concentrated in Texas (reach 1,138,891), California (reach 1,096,438), and Florida (reach 771,337). These three regions account for the largest share of the active audience.

What other brands do NBC Sunday Night Football fans also like?

Beyond NBC Sunday Night Football itself, the audience over-indexes on Alaska (2.17×), Ken Griffey Jr. (9.27×), Fernando Valenzuela (11.83×), and Pro-Ject (3.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NBC Sunday Night Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.