Rascasse Audience Intelligence

NBC Sunday Night Football Audience in United States

A data profile of the people who buy, follow and care about NBC Sunday Night Football in United States — modelled from more than twelve digital signal sources. NBC Sunday Night Football has an estimated audience of 14,902,718 people in United States.

#29among TV Channel in United States#160in Movies & TV

The average NBC Sunday Night Football fan in United States is 33.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aaron Rodgers, Russell Wilson, Seattle Seahawks, with strongest over-indexing on Aaron Rodgers (5.94× the country average).

Demographically, the NBC Sunday Night Football audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NBC Sunday Night Football fan in United States is more male, around 33.0 years old, with strong Patriotism tendencies and a notable affinity for Aaron Rodgers.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBC Sunday Night Football profile in United States.

Audience size
14.9M
in United States
Gender
34.5%♀
65.5% male
Age
33.0
average years
Country rank
#2346
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NBC Sunday Night Football

34.5% are female, 65.5% are male, average age 33.0.

Fig. 02

Gender split

34.5%
Female
65.5%
Male
Demographic split for NBC Sunday Night Football audience in United States
MetricValue
Female34.5%
Male65.5%
Average age33.0
Estimated audience size14,902,718
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the NBC Sunday Night Football audience in United States
Age bracketShare%
16-1937%
20-2921%
30-3917%
40-4914%
50+11%
Fig. 04

Worldwide distribution

96.8%

of the worldwide NBC Sunday Night Football audience comes from United States.

Worldwide audience distribution share by country for NBC Sunday Night Football
CountryShare
United States96.8%
Mexico1.9%
Japan0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBC Sunday Night Football audience in United States is strongest.

Fig. 05

Top regions by affinity

NBC Sunday Night Football fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K1.49×
02Maryland~300K1.44×
03Wyoming~30K1.42×
04Montana~50K1.40×
05West Virginia~90K1.35×
06Missouri~300K1.33×
07New Mexico~90K1.29×
08South Dakota~40K1.28×
09Pennsylvania~600K1.27×
10Idaho~80K1.20×
11North Dakota~30K1.19×
12Mississippi~100K1.18×
13Arizona~300K1.13×
14Iowa~100K1.12×
15Colorado~200K1.09×
16Wisconsin~200K1.06×
17Alaska~30K1.06×
18Minnesota~200K1.05×
19Delaware~40K1.04×
20Michigan~400K0.98×
21Nevada~100K0.98×
22Ohio~400K0.97×
23Arkansas~100K0.97×
24Virginia~300K0.95×
25South Carolina~200K0.94×
26Oregon~200K0.93×
27Louisiana~200K0.92×
28Kentucky~200K0.92×
29Maine~50K0.92×
30Nebraska~60K0.91×
31North Carolina~400K0.90×
32Washington~300K0.90×
33Texas~1M0.88×
34Illinois~400K0.88×
35Tennessee~200K0.88×
36Indiana~200K0.88×
37Rhode Island~40K0.88×
38Oklahoma~100K0.87×
39New Hampshire~50K0.87×
40Hawaii~50K0.85×
41Utah~100K0.84×
42Connecticut~100K0.79×
43California~1M0.78×
44New York~600K0.77×
45Florida~700K0.76×
46Washington, District of Columbia~30K0.75×
47New Jersey~300K0.73×
48Georgia~300K0.71×
49Massachusetts~200K0.70×
50Alabama~100K0.65×
Fig. 06

Affinity by region

Affinity by region — NBC Sunday Night Football, United States
0.65×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBC Sunday Night Football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBC Sunday Night Football audience
#·InterestCategoryAffinity×
01Russell WilsonSports8.62×
02World SeriesSports7.04×
03Aaron RodgersSports5.94×
04Seattle SeahawksSports5.54×
05Fox SportsMovies & TV5.47×
06Tampa Bay BuccaneersSports5.38×
07Indianapolis ColtsSports5.02×
08Thursday Night FootballSports4.96×
09Baltimore RavensSports4.86×
10New York GiantsSports4.77×
11Los Angeles RamsSports4.73×
12Miami DolphinsSports4.68×
13Minnesota VikingsSports4.52×
14Monday Night FootballSports4.37×
15Cleveland BrownsSports4.35×
16Denver BroncosSports4.27×
17Buffalo BillsSports4.26×
18Detroit LionsSports4.18×
19Pittsburgh SteelersSports3.85×
20Green Bay PackersSports3.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBC Sunday Night Football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBC Sunday Night Football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
Convenience OrientationPREMIUM1.26×
Career OrientationPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBC Sunday Night Football audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
Quality AwarenessPREMIUM0.74×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBC Sunday Night Football have in United States?

NBC Sunday Night Football has an estimated audience of 14,902,718 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NBC Sunday Night Football fans?

34.5% of NBC Sunday Night Football fans are female, 65.5% are male, with an average age of 33.0 years.

03

Which brands do NBC Sunday Night Football fans like most?

NBC Sunday Night Football fans show strongest brand affinity for Aaron Rodgers (5.94×), Russell Wilson (8.62×), and Seattle Seahawks (5.54×) over the country average.

04

Where do NBC Sunday Night Football fans live in United States?

NBC Sunday Night Football fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do NBC Sunday Night Football fans also like?

Beyond NBC Sunday Night Football itself, the audience over-indexes on Russell Wilson (8.62×), Seattle Seahawks (5.54×), Buffalo Bills (4.26×), and Tampa Bay Buccaneers (5.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See NBC Sunday Night Football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NBC Sunday Night Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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