A data profile of the people who buy, follow and care about Bedding in Portugal — modelled from more than twelve digital signal sources. Bedding has an estimated audience of 1,373,247 people in Portugal.
The average Bedding fan in Portugal is 47.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Bedroom furniture, IKEA, OLX, with strongest over-indexing on Bedroom furniture (5.48× the country average).
Demographically, the Bedding audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Bedding fan in Portugal is more female, around 47.3 years old, with strong Quality Awareness tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Bedding profile in Portugal.
76.0% are female, 24.0% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 76.0% |
| Male | 24.0% |
| Average age | 47.3 |
| Estimated audience size | 1,373,247 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 40% |
of the worldwide Bedding audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 5.4% |
| United Kingdom | 5.2% |
Where the Bedding audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.10× | |
| 02 | Portalegre District | ~20K | 1.09× | |
| 03 | Guarda District | ~20K | 1.08× | |
| 04 | Beja District | ~20K | 1.06× | |
| 05 | Vila Real District | ~30K | 1.04× | |
| 06 | Évora District | ~20K | 1.03× | |
| 07 | Castelo Branco District | ~30K | 1.02× | |
| 08 | Azores | ~40K | 0.99× | |
| 09 | Viana do Castelo District | ~30K | 0.99× | |
| 10 | Viseu District | ~50K | 0.98× | |
| 11 | Madeira | ~40K | 0.98× | |
| 12 | Faro District | ~90K | 0.97× | |
| 13 | Coimbra District | ~60K | 0.96× | |
| 14 | Leiria District | ~70K | 0.95× | |
| 15 | Aveiro District | ~100K | 0.93× | |
| 16 | Braga District | ~100K | 0.92× | |
| 17 | Setúbal District | ~100K | 0.90× | |
| 18 | Lisbon District | ~400K | 0.87× | |
| 19 | Porto District | ~200K | 0.83× | |
| 20 | Santarém District | ~50K | 0.83× |
The strongest cross-interests of the Bedding audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bedroom furniture | Home & Garden | 5.48× | ||
| 02 | Christmas decoration | Home & Garden | 3.98× | ||
| 03 | Garden furniture | Home & Garden | 3.35× | ||
| 04 | Sweepstakes | Games | 2.63× | ||
| 05 | Microwave oven | Home & Garden | 2.56× | ||
| 06 | Kitchenware | Home & Garden | 2.49× | ||
| 07 | Health insurance | Business & Career | 2.47× | ||
| 08 | Home Appliances | Home & Garden | 2.17× | ||
| 09 | Knitting | Home & Garden | 2.02× | ||
| 10 | IKEA | Home & Garden | 1.81× | ||
| 11 | Auchan | Shopping | 1.76× | ||
| 12 | Primark | Shopping | 1.68× | ||
| 13 | Black Friday (shopping) | Shopping | 1.66× | ||
| 14 | Big Brother (TV series) | Movies & TV | 1.63× | ||
| 15 | Desserts | Food & Beverages | 1.57× | ||
| 16 | Home improvement | Home & Garden | 1.53× | ||
| 17 | Fnac | Shopping | 1.53× | ||
| 18 | Spas | Beauty & Wellness | 1.51× | ||
| 19 | Lingerie | Fashion & Accessoires | 1.51× | ||
| 20 | OLX | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.88× | |
| DIY Mentality | THRILL | 1.59× | |
| Indulgence | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.78× | |
| Risk Appetite | THRILL | 0.88× | |
| Early Adopter Mentality | POWER | 0.91× |
Bedding has an estimated audience of 1,373,247 people in Portugal, concentrated in Lisbon District and Porto District.
76.0% of Bedding fans are female, 24.0% are male, with an average age of 47.3 years.
Bedding fans show strongest brand affinity for Bedroom furniture (5.48×), IKEA (1.81×), and OLX (1.5×) over the country average.
Bedding fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~200K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Bedding itself, the audience over-indexes on IKEA (1.81×), OLX (1.5×), Home Appliances (2.17×), and Auchan (1.76×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Bedding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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