Rascasse Audience Intelligence

Selfie Audience in Germany

A data profile of the people who buy, follow and care about Selfie in Germany — modelled from more than twelve digital signal sources. Selfie has an estimated audience of 1,120,944 people in Germany.

#11among Content type in Germany#2917among Topic in Germany#92in Internet & Social Media

The average Selfie fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Galatasaray S.K., Netto Marken-Discount, TK Maxx, with strongest over-indexing on Galatasaray S.K. (2.73× the country average).

Demographically, the Selfie audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Selfie fan in Germany is more female, around 33.2 years old, with strong Patriotism tendencies and a notable affinity for Galatasaray S.K..

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Selfie profile in Germany.

Audience size
1.1M
in Germany
Gender
57.6%♀
42.4% male
Age
33.2
average years
Country rank
#5894
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Selfie fans

57.6% are female, 42.4% are male, average age 33.2.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Selfie audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age33.2
Estimated audience size1,120,944
Fig. 03

Age distribution

Ø 33.2
average years
Age distribution of the Selfie audience in Germany
Age bracketShare%
16-1937%
20-2919%
30-3917%
40-4916%
50+10%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Selfie audience comes from Germany.

Worldwide audience distribution share by country for Selfie
CountryShare
United States13.9%
China13.4%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Selfie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Selfie fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.18×
02Sachsen-Anhalt~30K1.14×
03Sachsen~60K1.08×
04Mecklenburg-Vorpommern~20K1.07×
05Brandenburg~40K1.06×
06Niedersachsen~100K1.01×
07Nordrhein-Westfalen~200K1.00×
08Baden-Württemberg~200K1.00×
09Hessen~90K1.00×
10Schleswig-Holstein~40K0.99×
11Hamburg~20K0.98×
12Bayern~200K0.96×
13Berlin~50K0.95×
14Rheinland-Pfalz~50K0.93×
15Saarland~10K0.88×
16Bremen~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Selfie, Germany
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Selfie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Selfie audience
#·InterestCategoryAffinity×
01HomsTravel & Leisure3.72×
02AleppoTravel & Leisure3.45×
03Artificial nailsBeauty & Wellness2.84×
04Galatasaray S.K.Sports2.73×
05Permanent makeupBeauty & Wellness2.73×
06WaxingBeauty & Wellness2.64×
07GownFashion & Accessoires2.46×
08BlouseFashion & Accessoires2.44×
09SkirtFashion & Accessoires2.30×
10SunExpressTravel & Leisure1.97×
11TurkeyTravel & Leisure1.85×
12IstanbulTravel & Leisure1.82×
13TK MaxxShopping1.79×
14BonprixShopping1.69×
15Living roomHome & Garden1.66×
16Netto Marken-DiscountShopping1.60×
17BedHome & Garden1.56×
18GmailInternet & Social Media1.55×
19PostbankBusiness & Career1.55×
20RossmannShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Selfie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Selfie audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.55×
SpiritualityBALANCE1.23×
Healthy LifestyleBALANCE1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Selfie audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.72×
Risk AppetiteTHRILL0.72×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Selfie have in Germany?

Selfie has an estimated audience of 1,120,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Selfie fans?

57.6% of Selfie fans are female, 42.4% are male, with an average age of 33.2 years.

03

Which brands do Selfie fans like most?

Selfie fans show strongest brand affinity for Galatasaray S.K. (2.73×), Netto Marken-Discount (1.6×), and TK Maxx (1.79×) over the country average.

04

Where do Selfie fans live in Germany?

Selfie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Selfie fans also like?

Beyond Selfie itself, the audience over-indexes on Netto Marken-Discount (1.6×), TK Maxx (1.79×), Skirt (2.3×), and Permanent makeup (2.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in Germany

See Selfie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Selfie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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