Selfie Audience in Germany
Selfie has an estimated audience of 1,120,944 people in Germany. 57.6% are female, 42.4% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Netto Marken-Discount, TK Maxx, Gala, Skirt.
The average Selfie fan in Germany is 33.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Netto Marken-Discount, TK Maxx, with strongest over-indexing on Galatasaray S.K. (2.73× the country average). Demographically, the Selfie audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Content type
Demographics of Selfie fans
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 33.2 |
| Estimated audience size | 1,120,944 |
Audience persona
The typical Selfie fan in Germany is more female, around 33.2 years old, with strong Sports Activity tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 251,926 | 1.03× |
| Bayern | 177,245 | 0.98× |
| Baden-Württemberg | 160,759 | 1.05× |
| Niedersachsen | 112,748 | 1.04× |
| Hessen | 87,699 | 1.03× |
| Sachsen | 60,069 | 1.09× |
| Rheinland-Pfalz | 52,549 | 0.94× |
| Berlin | 49,248 | 0.98× |
| Schleswig-Holstein | 40,102 | 1× |
| Brandenburg | 36,401 | 1.05× |
| Thüringen | 34,233 | 1.2× |
| Sachsen-Anhalt | 30,618 | 1.05× |
| Hamburg | 24,666 | 0.97× |
| Mecklenburg-Vorpommern | 21,700 | 1.01× |
| Saarland | 11,352 | 0.82× |
| Bremen | 7,253 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 2.73× | Sports |
| Netto Marken-Discount | 1.6× | Shopping |
| TK Maxx | 1.79× | Shopping |
| Gala | 1.61× | News |
| Skirt | 2.3× | Fashion & Accessoires |
| Permanent makeup | 2.73× | Beauty & Wellness |
| Turkey | 1.85× | Travel & Leisure |
| Blouse | 2.44× | Fashion & Accessoires |
| Rossmann | 1.51× | Shopping |
| Fenerbahçe Men's Basketball | 2.46× | Sports |
| Gmail | 1.55× | Internet & Social Media |
| Artificial nails | 2.84× | Beauty & Wellness |
| Homs | 3.72× | Travel & Leisure |
| Postbank | 1.55× | Business & Career |
| Waxing | 2.64× | Beauty & Wellness |
| Aleppo | 3.45× | Travel & Leisure |
| Bed | 1.56× | Home & Garden |
| Living room | 1.66× | Home & Garden |
| Bonprix | 1.69× | Shopping |
| Gown | 2.46× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.43 |
| Travelling | THRILL | 1.38 |
| Indulgence | JOY | 1.3 |
| DIY Mentality | THRILL | 1.29 |
| Luxury Orientation | PREMIUM | 1.28 |
| Pet Ownership | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| China | 13.4% |
| Japan | 8.7% |
See Selfie audiences in other countries
More Content type audiences in Germany
- Instant messaging (10,645,358)
- Viral video (4,303,635)
- Meme (4,142,758)
- Internet meme (4,046,751)
- Fansite (2,569,718)
Frequently asked questions
How many fans does Selfie have in Germany?
Selfie has an estimated audience of 1,120,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Selfie fans?
57.6% of Selfie fans are female, 42.4% are male, with an average age of 33.2 years.
Which brands do Selfie fans like most?
Selfie fans show strongest brand affinity for Galatasaray S.K. (2.73×), Netto Marken-Discount (1.6×), and TK Maxx (1.79×) over the country average.
Where do Selfie fans live in Germany?
Selfie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 251,926), Bayern (reach 177,245), and Baden-Württemberg (reach 160,759). These three regions account for the largest share of the active audience.
What other brands do Selfie fans also like?
Beyond Selfie itself, the audience over-indexes on Netto Marken-Discount (1.6×), TK Maxx (1.79×), Gala (1.61×), and Skirt (2.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Selfie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.