A data profile of the people who buy, follow and care about Television network in Portugal — modelled from more than twelve digital signal sources. Television network has an estimated audience of 1,998,316 people in Portugal.
Television network has an estimated audience of 1,998,316 people in Portugal. 52.4% are female, 47.6% are male, average age 44.6. Top brand affinities: WhatsApp, Radio, Portugal national football team, Subscription business model, EDreams.
Top brand affinities include WhatsApp, Radio, Portugal national football team, with strongest over-indexing on WhatsApp (1.52× the country average).
Demographically, the Television network audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Television network fan in Portugal is balanced, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Television network profile in Portugal.
52.4% are female, 47.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 44.6 |
| Estimated audience size | 1,998,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Television network audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 35.0% |
| Brazil | 6.7% |
| Mexico | 5.5% |
The strongest cross-interests of the Television network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norauto | Cars & Mobility | 1.75× | ||
| 02 | Radio | Technology & Electronics | 1.72× | ||
| 03 | MSN | News | 1.72× | ||
| 04 | Manchester City F.C. | Sports | 1.70× | ||
| 05 | Paris Saint-Germain | Sports | 1.70× | ||
| 06 | Rio Ave F.C. | Sports | 1.65× | ||
| 07 | S.C. Braga | Sports | 1.63× | ||
| 08 | Subscription business model | Shopping | 1.59× | ||
| 09 | Portugal national football team | Sports | 1.57× | ||
| 10 | EDreams | Travel & Leisure | 1.57× | ||
| 11 | Vitória S.C. | Sports | 1.57× | ||
| 12 | Musical theatre | Movies & TV | 1.54× | ||
| 13 | First-person shooter games | Games | 1.54× | ||
| 14 | Internet & Social Media | 1.52× | |||
| 15 | Romance novels | Literature | 1.52× | ||
| 16 | Gambling | Games | 1.52× | ||
| 17 | Fast food restaurants | Food & Beverages | 1.52× | ||
| 18 | Wikipedia | Internet & Social Media | 1.51× | ||
| 19 | Viral video | Internet & Social Media | 1.51× | ||
| 20 | Rail transport | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Indulgence | JOY | 1.27× | |
| Pet Ownership | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.77× | |
| Creativity | OPEN | 0.88× | |
| Sustainability | BALANCE | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Television network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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