Rascasse Audience Intelligence

Political party Audience in Portugal

A data profile of the people who buy, follow and care about Political party in Portugal — modelled from more than twelve digital signal sources. Political party has an estimated audience of 1,540,160 people in Portugal.

#481among Topic in Portugal#24in Politics & Society

The average Political party fan in Portugal is 46.8 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Political party profile in Portugal.

Audience size
1.5M
in Portugal
Gender
51.9%♀
48.1% male
Age
46.8
average years
Country rank
#630
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Political party fans

51.9% are female, 48.1% are male, average age 46.8.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Political party audience in Portugal
MetricValue
Female51.9%
Male48.1%
Average age46.8
Estimated audience size1,540,160
Fig. 03

Age distribution

Ø 46.8
average years
Age distribution of the Political party audience in Portugal
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4926%
50+38%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Political party audience comes from Portugal.

Worldwide audience distribution share by country for Political party
CountryShare
United States16.9%
India7.3%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Political party audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Political party fans by region: top regions in Portugal
#RegionReachAffinity×
01Guarda District~20K1.13×
02Beja District~30K1.11×
03Vila Real District~30K1.08×
04Évora District~30K1.07×
05Castelo Branco District~30K1.06×
06Azores~40K1.02×
07Viana do Castelo District~40K1.02×
08Viseu District~50K1.01×
09Madeira~40K0.99×
10Coimbra District~70K0.97×
11Leiria District~80K0.96×
12Aveiro District~100K0.95×
13Faro District~90K0.94×
14Setúbal District~200K0.93×
15Braga District~100K0.93×
16Porto District~300K0.89×
17Santarém District~70K0.89×
18Lisbon District~400K0.80×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Portugal

See Political party audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Political party. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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