Rascasse Audience Intelligence

Payroll Audience in United States

A data profile of the people who buy, follow and care about Payroll in United States — modelled from more than twelve digital signal sources. Payroll has an estimated audience of 1,752,223 people in United States.

#6770among Topic in United States#1151in Business & Career

The average Payroll fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Deadmau5, Innovation, Career development, with strongest over-indexing on Deadmau5 (26.93× the country average).

Demographically, the Payroll audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Payroll fan in United States is balanced, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for Deadmau5.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Payroll profile in United States.

Audience size
1.8M
in United States
Gender
47.1%♀
52.9% male
Age
43.9
average years
Country rank
#15781
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Payroll fans

47.1% are female, 52.9% are male, average age 43.9.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Payroll audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.9
Estimated audience size1,752,223
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Payroll audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4921%
50+33%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Payroll audience comes from United States.

Worldwide audience distribution share by country for Payroll
CountryShare
United States31.3%
Japan10.2%
Mexico6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Payroll audience in United States is strongest.

Fig. 05

Top regions by affinity

Payroll fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.98×
02California~300K1.32×
03Washington, District of Columbia~7K1.28×
04Florida~100K1.25×
05Maryland~40K1.23×
06Massachusetts~40K1.22×
07New Jersey~50K1.20×
08Louisiana~30K1.20×
09Texas~200K1.18×
10Virginia~50K1.17×
11Connecticut~20K1.16×
12Rhode Island~6K1.16×
13Utah~20K1.14×
14Georgia~60K1.08×
15Illinois~60K1.06×
16Oregon~20K1.02×
17Nevada~20K1.02×
18New Mexico~9K1.02×
19Oklahoma~20K1.01×
20North Dakota~4K1.01×
21Hawaii~8K1.00×
22Washington~30K0.99×
23South Carolina~30K0.99×
24Michigan~50K0.98×
25Colorado~30K0.96×
26Maine~6K0.96×
27North Carolina~50K0.95×
28Mississippi~10K0.95×
29Arizona~30K0.94×
30Delaware~5K0.94×
31Indiana~30K0.92×
32Alabama~20K0.92×
33Kansas~10K0.92×
34Alaska~3K0.92×
35Pennsylvania~50K0.91×
36New Hampshire~6K0.91×
37Ohio~50K0.90×
38Tennessee~30K0.89×
39Wisconsin~20K0.89×
40Minnesota~20K0.89×
41Idaho~8K0.89×
42Arkansas~10K0.88×
43Nebraska~8K0.88×
44Vermont~3K0.87×
45Missouri~20K0.86×
46Kentucky~20K0.85×
47Montana~4K0.78×
48South Dakota~3K0.78×
49Iowa~10K0.77×
50West Virginia~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Payroll, United States
0.77×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Payroll audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Payroll audience
#·InterestCategoryAffinity×
01Deadmau5Music & Radio26.93×
02File sharingInternet & Social Media17.54×
03TeamViewerTechnology & Electronics13.34×
04BookkeepingGames9.26×
05QuickBooksHome & Garden5.74×
06Employment agencyBusiness & Career4.98×
07Employment websiteBusiness & Career4.94×
08Career developmentBusiness & Career3.97×
09InnovationBusiness & Career3.47×
10AccountingBusiness & Career3.41×
11TurboTaxBusiness & Career3.32×
12Renewable energyBusiness & Career2.77×
13FedExBusiness & Career2.62×
14Solar energyHome & Garden2.42×
15Credit (finance)Business & Career2.36×
16United States Postal ServiceBusiness & Career2.18×
17Planet FitnessSports2.04×
18Mortgage loansBusiness & Career1.98×
19The UPS StoreShopping1.98×
20WalgreensShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Payroll audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Payroll audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.52×
Need for SecurityCONSERVATISM1.89×
Quality AwarenessPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Payroll audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
Luxury OrientationPREMIUM0.74×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Payroll have in United States?

Payroll has an estimated audience of 1,752,223 people in United States, concentrated in California and New York.

02

What is the gender split and age of Payroll fans?

47.1% of Payroll fans are female, 52.9% are male, with an average age of 43.9 years.

03

Which brands do Payroll fans like most?

Payroll fans show strongest brand affinity for Deadmau5 (26.93×), Innovation (3.47×), and Career development (3.97×) over the country average.

04

Where do Payroll fans live in United States?

Payroll fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Payroll fans also like?

Beyond Payroll itself, the audience over-indexes on Innovation (3.47×), Career development (3.97×), Bookkeeping (9.26×), and QuickBooks (5.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Payroll audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Payroll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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