Payroll Audience in United States

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Payroll has an estimated audience of 1,752,223 people in United States. 47.1% are female, 52.9% are male, average age 43.9. Top regions: California, New York, Texas. Top brand affinities: El Paso County, Colorado, Governor of Michigan, Fairmont Mayakoba, Riviera Maya, Glossier, Grinch.

The average Payroll fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include El Paso County, Colorado, Governor of Michigan, Fairmont Mayakoba, Riviera Maya, with strongest over-indexing on El Paso County, Colorado (25.39× the country average). Demographically, the Payroll audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Video game

Demographics of Payroll fans

Demographic split for Payroll audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.9
Estimated audience size1,752,223

Audience persona

The typical Payroll fan in United States is balanced, around 43.9 years old, with strong Career Orientation tendencies and a notable affinity for El Paso County, Colorado.

Top regions in United States

Top regions ranked by reach for Payroll in United States
RegionReachAffinity
California276,2131.43×
New York195,0451.99×
Texas186,6291.24×
Florida158,4021.34×
Illinois66,3761.14×
Georgia60,8081.13×
New Jersey55,9401.26×
Pennsylvania55,3100.94×
North Carolina52,1090.99×
Virginia51,2561.2×
Ohio49,6080.92×
Michigan44,8260.98×
Massachusetts44,1061.28×
Maryland37,3831.24×
Washington36,5321.04×
Arizona32,7500.92×
Tennessee31,6920.9×
Indiana29,9980.94×
Colorado27,0620.98×
Louisiana26,5151.17×
South Carolina25,3190.96×
Missouri24,2630.86×
Wisconsin22,9740.87×
Minnesota22,2370.89×
Alabama21,1640.86×
Oregon21,1121.05×
Connecticut20,8401.19×
Oklahoma20,4961.05×
Utah19,0251.21×
Kentucky18,8780.86×
Nevada17,8881.06×
Mississippi12,9660.9×
Kansas12,4410.9×
Arkansas11,9670.83×
Iowa10,2460.71×
New Mexico8,7821×
Idaho7,4960.85×
Washington, District of Columbia7,4651.42×
Hawaii7,4490.99×
Nebraska7,2930.83×
Rhode Island6,5531.17×
New Hampshire6,1250.89×
Maine5,9580.95×
West Virginia5,2630.64×
Delaware4,2790.89×
North Dakota3,3560.93×
Montana2,9750.61×
Alaska2,6700.71×
South Dakota2,4510.61×
Vermont2,1870.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Payroll audience
BrandAffinityCategory
El Paso County, Colorado25.39×Travel & Leisure
Governor of Michigan10×Politics & Society
Fairmont Mayakoba, Riviera Maya72.98×Travel & Leisure
Glossier5.24×Beauty & Wellness
Grinch3.69×Movies & TV
Nebraska Cornhuskers football3.16×Sports
Jesse Plemons2.64×Movies & TV
Wok4.88×Food & Beverages
Goop3.69×Internet & Social Media
WGN-TV3.61×Movies & TV
Kendra Scott1.86×Fashion & Accessoires
Cam Ward2.18×Sports
Urban horticulture2.04×Home & Garden
Cherish (group)6.1×Music & Radio
Charlamagne Tha God5.26×Movies & TV
Queens College, City University of New York4.02×Business & Career
CAC 402.87×Business & Career
Jaws2.95×Movies & TV
Hipster5.07×Politics & Society
Vocal harmony2.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Payroll audience
TraitClusterScore
Career OrientationPOWER2.08
Quality AwarenessPREMIUM1.77
Need for SecurityCONSERVATISM1.67
Early Adopter MentalityPOWER1.49
Price SensitivityPREMIUM1.33
Risk AppetiteTHRILL1.29

Worldwide distribution

Worldwide audience distribution share by country for Payroll
CountryShare
United States31.4%
Japan10.3%
Mexico6.9%

See Payroll audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Payroll have in United States?

Payroll has an estimated audience of 1,752,223 people in United States, concentrated in California and New York.

What is the gender split and age of Payroll fans?

47.1% of Payroll fans are female, 52.9% are male, with an average age of 43.9 years.

Which brands do Payroll fans like most?

Payroll fans show strongest brand affinity for El Paso County, Colorado (25.39×), Governor of Michigan (10×), and Fairmont Mayakoba, Riviera Maya (72.98×) over the country average.

Where do Payroll fans live in United States?

Payroll fans in United States are most concentrated in California (reach 276,213), New York (reach 195,045), and Texas (reach 186,629). These three regions account for the largest share of the active audience.

What other brands do Payroll fans also like?

Beyond Payroll itself, the audience over-indexes on Governor of Michigan (10×), Fairmont Mayakoba, Riviera Maya (72.98×), Glossier (5.24×), and Grinch (3.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Payroll. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.