Rascasse Audience Intelligence

Small Business Funding Audience in United States

A data profile of the people who buy, follow and care about Small Business Funding in United States — modelled from more than twelve digital signal sources. Small Business Funding has an estimated audience of 395,075 people in United States.

#12354among Topic in United States#2578in Business & Career

The average Small Business Funding fan in United States is 34.8 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include ICloud, Business software, QuickBooks, with strongest over-indexing on ICloud (65.02× the country average).

Demographically, the Small Business Funding audience skews balanced with an average age of 34.8, and over-indexes on personality traits such as Career Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Small Business Funding fan in United States is balanced, around 34.8 years old, with strong Career Orientation tendencies and a notable affinity for ICloud.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Small Business Funding profile in United States.

Audience size
395K
in United States
Gender
46.8%♀
53.2% male
Age
34.8
average years
Country rank
#41898
Topic in United States
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Small Business Funding fans

46.8% are female, 53.2% are male, average age 34.8.

Fig. 02

Gender split

46.8%
Female
53.2%
Male
Demographic split for Small Business Funding audience in United States
MetricValue
Female46.8%
Male53.2%
Average age34.8
Estimated audience size395,075
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Small Business Funding audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3922%
40-4919%
50+9%
Fig. 04

Worldwide distribution

29.6%

of the worldwide Small Business Funding audience comes from United States.

Worldwide audience distribution share by country for Small Business Funding
CountryShare
United States29.6%
Japan11.7%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Small Business Funding audience in United States is strongest.

Fig. 05

Top regions by affinity

Small Business Funding fans by region: top regions in United States
#RegionReachAffinity×
01New York~40K1.63×
02Washington, District of Columbia~2K1.62×
03Florida~40K1.47×
04Georgia~20K1.47×
05Mississippi~4K1.31×
06Alabama~7K1.20×
07Louisiana~6K1.16×
08North Carolina~10K1.13×
09Arkansas~4K1.13×
10South Carolina~7K1.10×
11Delaware~1K1.07×
12Alaska<1K1.07×
13Maryland~7K1.06×
14Vermont<1K1.05×
15Tennessee~8K1.02×
16Colorado~6K1.02×
17Oklahoma~4K1.02×
18North Dakota<1K1.02×
19Michigan~10K1.00×
20South Dakota<1K0.99×
21New Jersey~10K0.98×
22Missouri~6K0.98×
23West Virginia~2K0.98×
24Montana~1K0.98×
25Idaho~2K0.97×
26Rhode Island~1K0.97×
27Virginia~9K0.96×
28Indiana~7K0.96×
29Kansas~3K0.95×
30New Mexico~2K0.95×
31Nebraska~2K0.95×
32Hawaii~2K0.95×
33Texas~30K0.94×
34Arizona~8K0.94×
35Kentucky~5K0.94×
36New Hampshire~1K0.93×
37Maine~1K0.93×
38Pennsylvania~10K0.92×
39Nevada~4K0.92×
40Ohio~10K0.91×
41Oregon~4K0.91×
42Connecticut~4K0.91×
43Illinois~10K0.90×
44Massachusetts~7K0.89×
45Utah~3K0.87×
46Iowa~3K0.85×
47California~40K0.84×
48Washington~6K0.80×
49Minnesota~4K0.79×
50Wisconsin~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Small Business Funding, United States
0.77×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Small Business Funding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Small Business Funding audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career73.02×
02ICloudTechnology & Electronics65.02×
03Vaccine-preventable diseasesHealth32.72×
04QuickBooksHome & Garden24.56×
05WordPressTechnology & Electronics24.08×
06Business intelligenceBusiness & Career23.08×
07Napoleon DynamiteMovies & TV20.00×
08Software as a serviceTechnology & Electronics19.85×
09Wix.comTechnology & Electronics19.08×
10Social responsibilityBusiness & Career17.38×
11FreelancerBusiness & Career10.76×
12Master of Business AdministrationBusiness & Career7.63×
13Passive incomeBusiness & Career7.42×
14Self-employmentBusiness & Career7.29×
15PhilanthropyArts & Culture6.25×
16InnovationBusiness & Career5.95×
17Cloud computingTechnology & Electronics5.62×
18Motivational speakingBusiness & Career4.48×
19Credit (finance)Business & Career3.80×
20Wells FargoBusiness & Career2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Small Business Funding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Small Business Funding audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.53×
IndulgenceJOY2.10×
Convenience OrientationPREMIUM2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Small Business Funding audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
ExtroversionTHRILL0.72×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Small Business Funding have in United States?

Small Business Funding has an estimated audience of 395,075 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Small Business Funding fans?

46.8% of Small Business Funding fans are female, 53.2% are male, with an average age of 34.8 years.

03

Which brands do Small Business Funding fans like most?

Small Business Funding fans show strongest brand affinity for ICloud (65.02×), Business software (73.02×), and QuickBooks (24.56×) over the country average.

04

Where do Small Business Funding fans live in United States?

Small Business Funding fans in United States are most concentrated in Florida (reach ~40K), California (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Small Business Funding fans also like?

Beyond Small Business Funding itself, the audience over-indexes on Business software (73.02×), QuickBooks (24.56×), WordPress (24.08×), and Napoleon Dynamite (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Small Business Funding audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Small Business Funding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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