A data profile of the people who buy, follow and care about Spotify in India — modelled from more than twelve digital signal sources. Spotify has an estimated audience of 12,790,016 people in India.
The average Spotify fan in India is 30.3 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Voice chat, Resso, meetme, with strongest over-indexing on Voice chat (1.64× the country average).
Demographically, the Spotify audience skews more male with an average age of 30.3, and over-indexes on personality traits such as Social Media Usage, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 29 regions tracked by Rascasse.
The typical Spotify fan in India is more male, around 30.3 years old, with strong Social Media Usage tendencies and a notable affinity for Voice chat.
The key figures that characterise the Spotify profile in India.
26.1% are female, 73.9% are male, average age 30.3.
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 30.3 |
| Estimated audience size | 12,790,016 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Spotify audience comes from India.
| Country | Share |
|---|---|
| United States | 20.8% |
| Japan | 5.2% |
| Germany | 4.2% |
Where the Spotify audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maharashtra | ~900K | 1.48× | |
| 02 | Tamil Nadu | ~400K | 1.45× | |
| 03 | Kerala | ~300K | 1.45× | |
| 04 | Uttarakhand | ~80K | 1.32× | |
| 05 | Punjab (region) | ~200K | 1.28× | |
| 06 | Karnataka | ~400K | 1.27× | |
| 07 | Haryana | ~200K | 1.27× | |
| 08 | Telangana | ~200K | 1.24× | |
| 09 | Gujarat | ~400K | 1.23× | |
| 10 | Goa | ~10K | 1.10× | |
| 11 | Rajasthan | ~300K | 1.08× | |
| 12 | Madhya Pradesh | ~300K | 1.08× | |
| 13 | Andhra Pradesh | ~200K | 1.01× | |
| 14 | Uttar Pradesh | ~600K | 0.96× | |
| 15 | Assam | ~100K | 0.93× | |
| 16 | Chhattisgarh | ~70K | 0.90× | |
| 17 | Meghalaya | ~10K | 0.90× | |
| 18 | West Bengal | ~400K | 0.88× | |
| 19 | Himachal Pradesh | ~40K | 0.84× | |
| 20 | Mizoram | ~7K | 0.83× | |
| 21 | Nagaland | ~7K | 0.78× | |
| 22 | Jharkhand | ~80K | 0.77× | |
| 23 | Sikkim | ~4K | 0.77× | |
| 24 | Odisha | ~100K | 0.75× | |
| 25 | Jammu and Kashmir | ~40K | 0.75× | |
| 26 | Tripura | ~10K | 0.74× | |
| 27 | Manipur | ~10K | 0.74× | |
| 28 | Bihar | ~200K | 0.63× | |
| 29 | Arunachal Pradesh | ~5K | 0.61× |
The strongest cross-interests of the Spotify audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aleyna Tilki | Music & Radio | 2.50× | ||
| 02 | Alexa Internet | Internet & Social Media | 2.15× | ||
| 03 | Warner Music Group | Music & Radio | 1.79× | ||
| 04 | Anjali Sharma | Sports | 1.71× | ||
| 05 | meetme | Internet & Social Media | 1.69× | ||
| 06 | Delara | Music & Radio | 1.67× | ||
| 07 | Antoon | Music & Radio | 1.67× | ||
| 08 | Dato' Sri Siti Nurhaliza | Music & Radio | 1.67× | ||
| 09 | Salat times | Politics & Society | 1.66× | ||
| 10 | Voice chat | Technology & Electronics | 1.64× | ||
| 11 | Resso | Internet & Social Media | 1.64× | ||
| 12 | ReNu | Health | 1.64× | ||
| 13 | Bigo | Internet & Social Media | 1.63× | ||
| 14 | Leanne Deliah | Music & Radio | 1.61× | ||
| 15 | Joost | Music & Radio | 1.60× | ||
| 16 | Fest und Flauschig | Music & Radio | 1.59× | ||
| 17 | Gemischtes Hack | Music & Radio | 1.59× | ||
| 18 | Pobidcast | Internet & Social Media | 1.59× | ||
| 19 | Anime Allstars | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.80× | |
| Family Orientation | CONSERVATISM | 0.71× | |
| Spirituality | BALANCE | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.50× | |
| Patriotism | CONSERVATISM | 0.52× | |
| Risk Appetite | THRILL | 0.53× |
Spotify has an estimated audience of 12,790,016 people in India, concentrated in Maharashtra and Uttar Pradesh.
26.1% of Spotify fans are female, 73.9% are male, with an average age of 30.3 years.
Spotify fans show strongest brand affinity for Voice chat (1.64×), Resso (1.64×), and meetme (1.69×) over the country average.
Spotify fans in India are most concentrated in Maharashtra (reach ~900K), Uttar Pradesh (reach ~600K), and Tamil Nadu (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Spotify itself, the audience over-indexes on Resso (1.64×), meetme (1.69×), Bigo (1.63×), and Anjali Sharma (1.71×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Spotify. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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