Popularity ranking · India

The 100 most popular Internet & Social Media audiences in India

This curated ranking covers the 100 largest internet & social media audiences in India, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 1.2k internet & social media audiences tracked in India, the 100 ranked here account for the largest measured audience reach. Instagram, Viral video and Instant messaging lead the list with a combined estimated audience of 67M people. Across all 100 entries the average audience size is 4.1M, and the largest, Instagram, reaches around 27M people in India. Audience size is the estimated number of unique people in India who actively engage with each internet & social media audience, derived from search demand signals. Rankings reflect search-behavior signals collected across India and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in India who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in India. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in India, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in India. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
76 Tagged 1.1M 26.6 33.8% Social media
77 Discord 1.1M 23.7 19.8%
78 classmates 1.1M 55.1 66.5% Social media
79 DNA (magazine) 1.1M 32.5 28.3%
80 Mic (media company) 1.1M
81 Trending Videos 1M 33.7 14.6% Content type
82 Hyperlink 1M 28.3 29.5%
83 WeChat 961k 27.2 25.4% Social media
84 food porn 956k 24.1 26.2% Content type
85 Social media optimization 951k 27.7 36.0%
86 Google Keep 932k 36.2 58.0%
87 Codecademy 929k 31.9 28.4%
88 Flickr 924k 25.2 26.3% Social media
89 Online quiz 901k 36.1 36.8%
90 Hoax 846k 29.7 15.2%
91 Yahoo! 845k 27.8 41.6%
92 medium 837k 25.8 45.0% Blogs / blogging
93 Sharekhan 830k 38.4 13.3%
94 IShowSpeed 826k 24.0 29.3% Social media influencer
95 Alphabet Inc. 825k 27.4 17.3%
96 Cascading Style Sheets 825k 28.6 29.3%
97 Funny Pets 819k 29.0 43.7% Content type
98 OmeTV 811k 30.6 22.3%
99 Unboxing 805k 30.0 14.8% Content type
100 Tinder 800k 24.3 22.1% Dating

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

Frequently asked questions

How is this list of the most popular internet & social media audiences compiled?

Rascasse aggregates anonymized search-behavior signals across India and ranks each internet & social media audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest internet & social media audience in India?

Instagram currently leads with an estimated audience of 27M people in India.

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