Rascasse Audience Intelligence

Electric charge Audience in Germany

A data profile of the people who buy, follow and care about Electric charge in Germany — modelled from more than twelve digital signal sources. Electric charge has an estimated audience of 431,969 people in Germany.

#5054among Topic in Germany#610in Cars & Mobility

The average Electric charge fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, International Space Station, Kia Optima, with strongest over-indexing on Tagesschau (2.79× the country average).

Demographically, the Electric charge audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric charge fan in Germany is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric charge profile in Germany.

Audience size
432K
in Germany
Gender
39.0%♀
61.0% male
Age
41.1
average years
Country rank
#13192
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric charge fans

39.0% are female, 61.0% are male, average age 41.1.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Electric charge audience in Germany
MetricValue
Female39.0%
Male61.0%
Average age41.1
Estimated audience size431,969
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Electric charge audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3922%
40-4931%
50+17%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Electric charge audience comes from Germany.

Worldwide audience distribution share by country for Electric charge
CountryShare
United States18.7%
United Kingdom8.2%
Thailand4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric charge audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric charge fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.15×
02Thüringen~10K1.14×
03Sachsen~20K1.11×
04Berlin~20K1.07×
05Bremen~4K1.07×
06Niedersachsen~40K1.04×
07Hamburg~10K1.03×
08Baden-Württemberg~60K1.02×
09Hessen~30K1.02×
10Sachsen-Anhalt~10K1.01×
11Mecklenburg-Vorpommern~8K1.01×
12Bayern~70K0.96×
13Saarland~5K0.96×
14Rheinland-Pfalz~20K0.87×
15Schleswig-Holstein~10K0.87×
16Nordrhein-Westfalen~80K0.80×
Fig. 06

Affinity by region

Affinity by region — Electric charge, Germany
0.80×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric charge audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric charge audience
#·InterestCategoryAffinity×
01International Space StationCars & Mobility20.62×
02Kia OptimaCars & Mobility20.00×
03ParkrunSports11.98×
04Paulo CoelhoLiterature10.50×
05Michael Patrick KellyMusic & Radio5.59×
06Bicycle wheelCars & Mobility4.78×
07Non-alcoholic beverageFood & Beverages4.38×
08Sahra WagenknechtPolitics & Society4.01×
09Solar cellHome & Garden3.29×
10Tour de FranceSports3.10×
11Self-confidenceHealth2.92×
12TagesschauMovies & TV2.79×
13HVACHome & Garden2.64×
14FocusNews2.49×
15RefrigeratorHome & Garden2.45×
16FRITZ!BoxTechnology & Electronics2.42×
17Efficient energy useTechnology & Electronics2.10×
18CHECK24Business & Career1.91×
19TransfermarktSports1.89×
20PostbankBusiness & Career1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric charge audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric charge audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.72×
Early Adopter MentalityPOWER1.53×
Convenience OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric charge audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
ExtroversionTHRILL0.76×
Price SensitivityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric charge have in Germany?

Electric charge has an estimated audience of 431,969 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric charge fans?

39.0% of Electric charge fans are female, 61.0% are male, with an average age of 41.1 years.

03

Which brands do Electric charge fans like most?

Electric charge fans show strongest brand affinity for Tagesschau (2.79×), International Space Station (20.62×), and Kia Optima (20×) over the country average.

04

Where do Electric charge fans live in Germany?

Electric charge fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Electric charge fans also like?

Beyond Electric charge itself, the audience over-indexes on International Space Station (20.62×), Kia Optima (20×), Michael Patrick Kelly (5.59×), and FRITZ!Box (2.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Electric charge audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric charge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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