Electric charge Audience in Germany
Electric charge has an estimated audience of 431,969 people in Germany. 39.0% are female, 61.0% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Pillow, Burgos, Unique Gifts, VfL Wolfsburg, Christmas Gift.
The average Electric charge fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Pillow, Burgos, Unique Gifts, with strongest over-indexing on Pillow (2.03× the country average). Demographically, the Electric charge audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Electric charge fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 41.1 |
| Estimated audience size | 431,969 |
Audience persona
The typical Electric charge fan in Germany is more male, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,157 | 0.78× |
| Baden-Württemberg | 63,364 | 1.08× |
| Bayern | 59,116 | 0.85× |
| Niedersachsen | 47,135 | 1.12× |
| Hessen | 35,330 | 1.07× |
| Sachsen | 23,874 | 1.13× |
| Berlin | 21,806 | 1.13× |
| Brandenburg | 17,182 | 1.28× |
| Rheinland-Pfalz | 16,756 | 0.77× |
| Thüringen | 12,971 | 1.18× |
| Schleswig-Holstein | 12,337 | 0.8× |
| Hamburg | 10,769 | 1.1× |
| Sachsen-Anhalt | 10,344 | 0.92× |
| Mecklenburg-Vorpommern | 8,467 | 1.03× |
| Saarland | 4,119 | 0.78× |
| Bremen | 3,603 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.03× | Home & Garden |
| Burgos | 10.42× | Travel & Leisure |
| Unique Gifts | 1.58× | Shopping |
| VfL Wolfsburg | 1.61× | Sports |
| Christmas Gift | 1.62× | Kids & Family |
| Hudl | 14.77× | Sports |
| Israel | 1.72× | Travel & Leisure |
| Home Delivery | 2.42× | Food & Beverages |
| A Streetcar Named Desire (1951 film) | 12.6× | Movies & TV |
| Jane Eyre (1996 film) | 6.35× | Movies & TV |
| Stucco | 2.13× | Home & Garden |
| Samanyolu Haber | 3.42× | Movies & TV |
| Mechanic | 1.56× | Cars & Mobility |
| Este, Veneto | 1.69× | Travel & Leisure |
| Yves Klein | 4.34× | Fashion & Accessoires |
| Justice | 2.23× | Politics & Society |
| Video izle | 1.92× | |
| MK | 1.62× | Music & Radio |
| Loincloth | 1.51× | Fashion & Accessoires |
| Oliver Kahn | 1.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.68 |
| Sports Activity | POWER | 1.47 |
| Need for Security | CONSERVATISM | 1.43 |
| Pet Ownership | JOY | 1.36 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.7% |
| United Kingdom | 8.2% |
| Thailand | 4.3% |
See Electric charge audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric charge have in Germany?
Electric charge has an estimated audience of 431,969 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Electric charge fans?
39.0% of Electric charge fans are female, 61.0% are male, with an average age of 41.1 years.
Which brands do Electric charge fans like most?
Electric charge fans show strongest brand affinity for Pillow (2.03×), Burgos (10.42×), and Unique Gifts (1.58×) over the country average.
Where do Electric charge fans live in Germany?
Electric charge fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,157), Baden-Württemberg (reach 63,364), and Bayern (reach 59,116). These three regions account for the largest share of the active audience.
What other brands do Electric charge fans also like?
Beyond Electric charge itself, the audience over-indexes on Burgos (10.42×), Unique Gifts (1.58×), VfL Wolfsburg (1.61×), and Christmas Gift (1.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric charge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.