PassCode Audience in United States
PassCode has an estimated audience of 148,453 people in United States. 43.2% are female, 56.8% are male, average age 33.1. Top brand affinities: Monmouth County, New Jersey, Winemaking, Dog breed, Home construction, Bank account.
Top brand affinities include Monmouth County, New Jersey, Winemaking, Dog breed, with strongest over-indexing on Monmouth County, New Jersey (305.56× the country average). Demographically, the PassCode audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of PassCode fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 33.1 |
| Estimated audience size | 148,453 |
Audience persona
The typical PassCode fan in United States is more male, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Monmouth County, New Jersey.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Monmouth County, New Jersey | 305.56× | Travel & Leisure |
| Winemaking | 20.38× | Food & Beverages |
| Dog breed | 5.04× | Pets & Animals |
| Home construction | 2.59× | Home & Garden |
| Bank account | 3.89× | Business & Career |
| Hutton, Lancashire | 52.51× | Travel & Leisure |
| Edelman (firm) | 30.95× | Business & Career |
| Israel | 2.57× | Travel & Leisure |
| Captain America (1990 film) | 5.17× | Movies & TV |
| Home staging | 5.83× | Home & Garden |
| Home equity | 1.93× | Home & Garden |
| Natural rubber | 1.82× | Cars & Mobility |
| 3D printing | 2.18× | Technology & Electronics |
| Elsword | 13.92× | Games |
| Justice | 2.38× | Politics & Society |
| Nebraska | 1.78× | Travel & Leisure |
| Atkins diet | 3.32× | Health |
| Sinaloa | 2.34× | Travel & Leisure |
| Hunting knife | 13.13× | Home & Garden |
| Corona (band) | 3.45× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Tradition | CONSERVATISM | 1.62 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Urban Lifestyle | OPEN | 1.31 |
| Patriotism | CONSERVATISM | 1.31 |
| Individualism | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 41.3% |
| United States | 27.5% |
| India | 8.1% |
See PassCode audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for PassCode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.