PassCode Audience in United States
PassCode has an estimated audience of 148,453 people in United States. 43.2% are female, 56.8% are male, average age 33.1. Top brand affinities: Babymetal, European Space Agency, Three Days Grace, PSV Eindhoven, Staind.
Top brand affinities include Babymetal, European Space Agency, Three Days Grace, with strongest over-indexing on Babymetal (305.56× the country average). Demographically, the PassCode audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of PassCode fans
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 33.1 |
| Estimated audience size | 148,453 |
Audience persona
The typical PassCode fan in United States is more male, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Babymetal.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Babymetal | 305.56× | Music & Radio |
| European Space Agency | 169.35× | Cars & Mobility |
| Three Days Grace | 68.19× | Music & Radio |
| PSV Eindhoven | 64.81× | Sports |
| Staind | 53.02× | Music & Radio |
| Halestorm | 52.51× | Music & Radio |
| Die Antwoord | 50.22× | Music & Radio |
| Pokémon | 7.05× | Games |
| Breaking Benjamin | 33.97× | Music & Radio |
| Superman | 2.94× | Movies & TV |
| Godsmack | 37.79× | Music & Radio |
| The Legend of Zelda | 10.4× | Games |
| Anime and manga fandom | 5.91× | Literature |
| Shōnen manga | 9.23× | Literature |
| Niall Horan | 18.51× | Music & Radio |
| GameStop | 5.01× | Games |
| RÜFÜS | 20× | Music & Radio |
| Magic: The Gathering | 9.73× | Games |
| Death metal | 9.75× | Music & Radio |
| Rick and Morty | 6.07× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Tradition | CONSERVATISM | 1.62 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Urban Lifestyle | OPEN | 1.31 |
| Patriotism | CONSERVATISM | 1.31 |
| Individualism | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 41.3% |
| United States | 27.5% |
| India | 8.1% |
See PassCode audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for PassCode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.