A data profile of the people who buy, follow and care about PassCode in United States — modelled from more than twelve digital signal sources. PassCode has an estimated audience of 255,623 people in United States.
The average PassCode fan in United States is 33.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Babymetal, European Space Agency, Three Days Grace, with strongest over-indexing on Babymetal (450.38× the country average).
Demographically, the PassCode audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical PassCode fan in United States is more male, around 33.1 years old, with strong Patriotism tendencies and a notable affinity for Babymetal.
The key figures that characterise the PassCode profile in United States.
43.2% are female, 56.8% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 43.2% |
| Male | 56.8% |
| Average age | 33.1 |
| Estimated audience size | 255,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 7% |
Where the PassCode audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arkansas | ~3K | 1.15× | |
| 02 | Mississippi | ~3K | 1.14× | |
| 03 | Kentucky | ~4K | 1.12× | |
| 04 | South Carolina | ~5K | 1.10× | |
| 05 | Louisiana | ~4K | 1.09× | |
| 06 | Hawaii | ~1K | 1.09× | |
| 07 | Alabama | ~4K | 1.08× | |
| 08 | North Carolina | ~9K | 1.07× | |
| 09 | Florida | ~20K | 1.06× | |
| 10 | Georgia | ~9K | 1.06× | |
| 11 | Maryland | ~5K | 1.06× | |
| 12 | Indiana | ~5K | 1.05× | |
| 13 | Missouri | ~5K | 1.03× | |
| 14 | Alaska | <1K | 1.03× | |
| 15 | Ohio | ~9K | 1.02× | |
| 16 | Arizona | ~6K | 1.02× | |
| 17 | Washington | ~6K | 1.02× | |
| 18 | Oklahoma | ~3K | 1.02× | |
| 19 | California | ~30K | 1.01× | |
| 20 | Michigan | ~8K | 1.01× | |
| 21 | Tennessee | ~6K | 1.01× | |
| 22 | West Virginia | ~1K | 1.01× | |
| 23 | Virginia | ~7K | 1.00× | |
| 24 | New Mexico | ~1K | 1.00× | |
| 25 | Montana | <1K | 1.00× | |
| 26 | Delaware | <1K | 1.00× | |
| 27 | Texas | ~20K | 0.99× | |
| 28 | New York | ~20K | 0.99× | |
| 29 | Pennsylvania | ~10K | 0.99× | |
| 30 | Minnesota | ~4K | 0.99× | |
| 31 | Kansas | ~2K | 0.99× | |
| 32 | Nebraska | ~1K | 0.99× | |
| 33 | South Dakota | <1K | 0.99× | |
| 34 | Massachusetts | ~6K | 0.98× | |
| 35 | Connecticut | ~3K | 0.98× | |
| 36 | Nevada | ~3K | 0.98× | |
| 37 | Vermont | <1K | 0.98× | |
| 38 | Idaho | ~1K | 0.97× | |
| 39 | Oregon | ~3K | 0.96× | |
| 40 | New Hampshire | ~1K | 0.96× | |
| 41 | Maine | <1K | 0.96× | |
| 42 | Rhode Island | <1K | 0.96× | |
| 43 | North Dakota | <1K | 0.96× | |
| 44 | Iowa | ~2K | 0.95× | |
| 45 | Illinois | ~9K | 0.94× | |
| 46 | New Jersey | ~7K | 0.93× | |
| 47 | Colorado | ~4K | 0.91× | |
| 48 | Wisconsin | ~4K | 0.91× | |
| 49 | Washington, District of Columbia | <1K | 0.91× | |
| 50 | Utah | ~2K | 0.90× |
The strongest cross-interests of the PassCode audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Babymetal | Music & Radio | 450.38× | ||
| 02 | European Space Agency | Cars & Mobility | 207.88× | ||
| 03 | Three Days Grace | Music & Radio | 94.80× | ||
| 04 | Staind | Music & Radio | 72.91× | ||
| 05 | Halestorm | Music & Radio | 56.17× | ||
| 06 | Die Antwoord | Music & Radio | 53.98× | ||
| 07 | Arch Enemy | Music & Radio | 53.82× | ||
| 08 | Buckethead | Music & Radio | 43.11× | ||
| 09 | Godsmack | Music & Radio | 38.93× | ||
| 10 | Breaking Benjamin | Music & Radio | 35.56× | ||
| 11 | Rammstein | Music & Radio | 26.47× | ||
| 12 | Motionless in White | Music & Radio | 25.44× | ||
| 13 | Niall Horan | Music & Radio | 24.27× | ||
| 14 | Judas Priest | Music & Radio | 23.59× | ||
| 15 | Humanoid robot | Technology & Electronics | 23.05× | ||
| 16 | RÜFÜS | Music & Radio | 20.00× | ||
| 17 | Evanescence | Music & Radio | 12.79× | ||
| 18 | Death metal | Music & Radio | 8.91× | ||
| 19 | Pokémon | Games | 5.77× | ||
| 20 | GameStop | Games | 4.46× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.31× | |
| Tradition | CONSERVATISM | 1.83× | |
| Early Adopter Mentality | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.62× | |
| Design Affinity | PREMIUM | 0.63× | |
| Family Orientation | CONSERVATISM | 0.68× |
PassCode has an estimated audience of 255,623 people in United States, concentrated in California and Texas.
43.2% of PassCode fans are female, 56.8% are male, with an average age of 33.1 years.
PassCode fans show strongest brand affinity for Babymetal (450.38×), European Space Agency (207.88×), and Three Days Grace (94.8×) over the country average.
PassCode fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond PassCode itself, the audience over-indexes on European Space Agency (207.88×), Three Days Grace (94.8×), Staind (72.91×), and Die Antwoord (53.98×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for PassCode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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