Rascasse Audience Intelligence

Rosenthal Target Market in Germany

A data profile of the people who buy, follow and care about Rosenthal in Germany — modelled from more than twelve digital signal sources. Rosenthal has an estimated audience of 754,777 people in Germany.

#1078among Brand in Germany#517in Home & Garden

The average Rosenthal fan in Germany is 42.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tableware, Porcelain, Pillow, with strongest over-indexing on Tableware (18.39× the country average).

Demographically, the Rosenthal audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rosenthal fan in Germany is more female, around 42.5 years old, with strong Design Affinity tendencies and a notable affinity for Tableware.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rosenthal profile in Germany.

Audience size
755K
in Germany
Gender
74.1%♀
25.9% male
Age
42.5
average years
Country rank
#8330
Brand in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rosenthal

74.1% are female, 25.9% are male, average age 42.5.

Fig. 02

Gender split

74.1%
Female
25.9%
Male
Demographic split for Rosenthal audience in Germany
MetricValue
Female74.1%
Male25.9%
Average age42.5
Estimated audience size754,777
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Rosenthal audience in Germany
Age bracketShare%
16-1911%
20-2917%
30-3922%
40-4926%
50+24%
Fig. 04

Worldwide distribution

49.6%

of the worldwide Rosenthal audience comes from Germany.

Worldwide audience distribution share by country for Rosenthal
CountryShare
Germany49.6%
Poland12.2%
United States5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rosenthal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rosenthal customers by region in Germany
#RegionReachAffinity×
01Berlin~50K1.50×
02Bayern~200K1.42×
03Hessen~80K1.40×
04Sachsen~50K1.22×
05Brandenburg~30K1.21×
06Niedersachsen~80K1.09×
07Rheinland-Pfalz~40K0.98×
08Nordrhein-Westfalen~200K0.94×
09Baden-Württemberg~100K0.90×
10Thüringen~20K0.87×
11Schleswig-Holstein~20K0.83×
12Hamburg~10K0.81×
13Sachsen-Anhalt~20K0.80×
14Mecklenburg-Vorpommern~10K0.80×
15Bremen~5K0.77×
16Saarland~7K0.75×
Fig. 06

Affinity by region

Affinity by region — Rosenthal, Germany
0.75×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rosenthal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rosenthal audience
#·InterestCategoryAffinity×
01TablewareFood & Beverages18.39×
02PorcelainHome & Garden9.22×
03Ceramic artArts & Culture6.08×
04CutleryHome & Garden5.66×
05PillowHome & Garden5.15×
06Kitchen knifeHome & Garden5.06×
07Non-alcoholic beverageFood & Beverages4.59×
08Kitchen utensilHome & Garden3.80×
09Floral designHome & Garden3.77×
10KitchenwareHome & Garden3.74×
11Robert RedfordMovies & TV3.25×
12EmbroideryHome & Garden3.22×
13Garden furnitureHome & Garden2.84×
14Master's degreeBusiness & Career2.58×
15EtsyFashion & Accessoires2.30×
16KitchenHome & Garden2.10×
17RenovationHome & Garden1.93×
18IKEAHome & Garden1.79×
19Do it yourself (DIY)Home & Garden1.70×
20Home improvementHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rosenthal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rosenthal audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.24×
Quality AwarenessPREMIUM2.18×
SustainabilityBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rosenthal audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.90×
Career OrientationPOWER0.92×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rosenthal's target market in Germany?

Rosenthal's target market in Germany covers an estimated 754,777 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Rosenthal customers?

74.1% of the Rosenthal audience are female, 25.9% are male, with an average age of 42.5 years.

03

Which brands do Rosenthal fans like most?

Rosenthal fans show strongest brand affinity for Tableware (18.39×), Porcelain (9.22×), and Pillow (5.15×) over the country average.

04

Where do Rosenthal fans live in Germany?

Rosenthal fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rosenthal fans also like?

Beyond Rosenthal itself, the audience over-indexes on Porcelain (9.22×), Pillow (5.15×), Kitchenware (3.74×), and IKEA (1.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Rosenthal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rosenthal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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