Rosenthal Audience in Germany
Rosenthal has an estimated audience of 785,547 people in Germany. 74.1% are female, 25.9% are male, average age 42.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pillow, Tagesschau, Do it yourself (DIY), Kitchenware, IKEA.
The average Rosenthal fan in Germany is 42.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pillow, Tagesschau, Do it yourself (DIY), with strongest over-indexing on Pillow (6× the country average). Demographically, the Rosenthal audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Rosenthal fans
| Metric | Value |
|---|---|
| Female | 74.1% |
| Male | 25.9% |
| Average age | 42.5 |
| Estimated audience size | 785,547 |
Audience persona
The typical Rosenthal fan in Germany is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 207,418 | 1.64× |
| Nordrhein-Westfalen | 172,087 | 1× |
| Baden-Württemberg | 103,502 | 0.97× |
| Niedersachsen | 77,485 | 1.02× |
| Hessen | 73,820 | 1.23× |
| Sachsen | 46,535 | 1.21× |
| Berlin | 43,688 | 1.24× |
| Rheinland-Pfalz | 38,675 | 0.98× |
| Brandenburg | 26,314 | 1.08× |
| Schleswig-Holstein | 24,436 | 0.87× |
| Thüringen | 16,941 | 0.85× |
| Sachsen-Anhalt | 16,137 | 0.79× |
| Hamburg | 15,382 | 0.87× |
| Mecklenburg-Vorpommern | 11,189 | 0.75× |
| Saarland | 7,199 | 0.75× |
| Bremen | 5,127 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 6× | Home & Garden |
| Tagesschau | 2.2× | Movies & TV |
| Do it yourself (DIY) | 2.42× | Home & Garden |
| Kitchenware | 3.97× | Home & Garden |
| IKEA | 2.1× | Home & Garden |
| Spiegel Online | 2.07× | News |
| Etsy | 2.92× | Fashion & Accessoires |
| Renovation | 2.51× | Home & Garden |
| Cutlery | 6.83× | Home & Garden |
| Home improvement | 1.74× | Home & Garden |
| Bonsai | 4.09× | Home & Garden |
| Crochet | 3.03× | Home & Garden |
| Obi (store) | 1.59× | Shopping |
| Art exhibition | 2.9× | Arts & Culture |
| Apartment hotel | 4.23× | Travel & Leisure |
| Airbnb | 1.77× | Travel & Leisure |
| Tableware | 3.84× | Food & Beverages |
| Vegetable Gardening | 4.36× | Food & Beverages |
| Knitting | 2.45× | Home & Garden |
| Hermès | 1.9× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.11 |
| Sustainability | BALANCE | 2.04 |
| Design Affinity | PREMIUM | 2.01 |
| Quality Awareness | PREMIUM | 1.88 |
| Creativity | OPEN | 1.73 |
| Indulgence | JOY | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.8% |
| Poland | 11.5% |
| United States | 5.1% |
See Rosenthal audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Rosenthal have in Germany?
Rosenthal has an estimated audience of 785,547 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Rosenthal fans?
74.1% of Rosenthal fans are female, 25.9% are male, with an average age of 42.5 years.
Which brands do Rosenthal fans like most?
Rosenthal fans show strongest brand affinity for Pillow (6×), Tagesschau (2.2×), and Do it yourself (DIY) (2.42×) over the country average.
Where do Rosenthal fans live in Germany?
Rosenthal fans in Germany are most concentrated in Bayern (reach 207,418), Nordrhein-Westfalen (reach 172,087), and Baden-Württemberg (reach 103,502). These three regions account for the largest share of the active audience.
What other brands do Rosenthal fans also like?
Beyond Rosenthal itself, the audience over-indexes on Tagesschau (2.2×), Do it yourself (DIY) (2.42×), Kitchenware (3.97×), and IKEA (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rosenthal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.