Rascasse Audience Intelligence

Souvenirs Audience in United States

A data profile of the people who buy, follow and care about Souvenirs in United States — modelled from more than twelve digital signal sources. Souvenirs has an estimated audience of 1,924,155 people in United States.

#25among Punk in United States#2711among Person in United States#1653in Music & Radio

The average Souvenirs fan in United States is 31.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Millie Bobby Brown, Superman, Reddit, with strongest over-indexing on Millie Bobby Brown (5.31× the country average).

Demographically, the Souvenirs audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Souvenirs fan in United States is more male, around 31.8 years old, with strong Indulgence tendencies and a notable affinity for Millie Bobby Brown.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Souvenirs profile in United States.

Audience size
1.9M
in United States
Gender
42.0%♀
58.0% male
Age
31.8
average years
Country rank
#14664
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Souvenirs fans

42.0% are female, 58.0% are male, average age 31.8.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Souvenirs audience in United States
MetricValue
Female42.0%
Male58.0%
Average age31.8
Estimated audience size1,924,155
Fig. 03

Age distribution

Ø 31.8
average years
Age distribution of the Souvenirs audience in United States
Age bracketShare%
16-1925%
20-2936%
30-3928%
40-4911%
50+1%
Fig. 04

Worldwide distribution

19.5%

of the worldwide Souvenirs audience comes from United States.

Worldwide audience distribution share by country for Souvenirs
CountryShare
United States19.5%
Germany9.7%
Japan9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Souvenirs audience in United States is strongest.

Fig. 05

Top regions by affinity

Souvenirs fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K2.14×
02Washington, District of Columbia~10K1.92×
03Alaska~7K1.75×
04Wyoming~5K1.62×
05New York~200K1.45×
06California~300K1.25×
07Nevada~20K1.24×
08Montana~6K1.14×
09Utah~20K1.12×
10Illinois~70K1.09×
11Texas~200K1.07×
12Washington~40K1.07×
13Virginia~50K1.05×
14Vermont~4K1.05×
15Oregon~20K1.02×
16Massachusetts~40K1.00×
17Arizona~40K0.99×
18New Mexico~9K0.99×
19Maine~7K0.98×
20Florida~100K0.97×
21Colorado~30K0.95×
22Georgia~60K0.94×
23South Dakota~4K0.94×
24Idaho~9K0.92×
25New Jersey~40K0.91×
26Louisiana~20K0.91×
27Wisconsin~30K0.89×
28North Carolina~50K0.86×
29Tennessee~30K0.86×
30Kansas~10K0.86×
31Rhode Island~5K0.86×
32Maryland~30K0.85×
33Alabama~20K0.85×
34Oklahoma~20K0.85×
35Arkansas~10K0.85×
36Mississippi~10K0.85×
37New Hampshire~6K0.85×
38Delaware~4K0.84×
39Pennsylvania~50K0.83×
40Missouri~30K0.83×
41Michigan~40K0.81×
42South Carolina~20K0.81×
43Ohio~50K0.80×
44Minnesota~20K0.80×
45Nebraska~8K0.80×
46Kentucky~20K0.78×
47Indiana~30K0.77×
48Connecticut~10K0.76×
49Iowa~10K0.75×
50West Virginia~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Souvenirs, United States
0.74×1.00×2.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Souvenirs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Souvenirs audience
#·InterestCategoryAffinity×
01Arctic MonkeysMusic & Radio9.49×
02Twenty One PilotsMusic & Radio7.78×
03BabysittingKids & Family7.67×
04ColdplayMusic & Radio6.42×
05Qatar AirwaysTravel & Leisure6.19×
06Millie Bobby BrownMovies & TV5.31×
07Harry StylesMusic & Radio4.00×
08RedditInternet & Social Media2.09×
09Vintage clothingFashion & Accessoires2.07×
10Hard rockMusic & Radio1.97×
11Britney SpearsMusic & Radio1.83×
12CocktailFood & Beverages1.80×
13Trader Joe'sShopping1.78×
14BatmanMovies & TV1.77×
15Horror moviesMovies & TV1.72×
16SupermanMovies & TV1.68×
17SubwayFood & Beverages1.62×
18PodcastMusic & Radio1.59×
19HBOMovies & TV1.58×
20VeganismFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Souvenirs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Souvenirs audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.99×
ExtroversionTHRILL1.67×
Early Adopter MentalityPOWER1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Souvenirs audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.53×
TravellingTHRILL0.69×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Souvenirs have in United States?

Souvenirs has an estimated audience of 1,924,155 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Souvenirs fans?

42.0% of Souvenirs fans are female, 58.0% are male, with an average age of 31.8 years.

03

Which brands do Souvenirs fans like most?

Souvenirs fans show strongest brand affinity for Millie Bobby Brown (5.31×), Superman (1.68×), and Reddit (2.09×) over the country average.

04

Where do Souvenirs fans live in United States?

Souvenirs fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Souvenirs fans also like?

Beyond Souvenirs itself, the audience over-indexes on Superman (1.68×), Reddit (2.09×), Trader Joe's (1.78×), and Podcast (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Souvenirs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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