Rascasse Audience Intelligence

New Moon (novel) Audience in United States

A data profile of the people who buy, follow and care about New Moon (novel) in United States — modelled from more than twelve digital signal sources. New Moon (novel) has an estimated audience of 792,782 people in United States.

#48among Science Fiction & Fantasy in United States#2296among Movie / TV Show / Series in United States#5138in Movies & TV

The average New Moon (novel) fan in United States is 26.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Monsters, Shrek, Finding Nemo, with strongest over-indexing on Monsters (22.73× the country average).

Demographically, the New Moon (novel) audience skews more female with an average age of 26.3, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical New Moon (novel) fan in United States is more female, around 26.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Monsters.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Moon (novel) profile in United States.

Audience size
793K
in United States
Gender
85.0%♀
15.0% male
Age
26.3
average years
Country rank
#27634
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Moon (novel) viewers

85.0% are female, 15.0% are male, average age 26.3.

Fig. 02

Gender split

85.0%
Female
15.0%
Male
Demographic split for New Moon (novel) audience in United States
MetricValue
Female85.0%
Male15.0%
Average age26.3
Estimated audience size792,782
Fig. 03

Age distribution

Ø 26.3
average years
Age distribution of the New Moon (novel) audience in United States
Age bracketShare%
16-1962%
20-2917%
30-3911%
40-497%
50+3%
Fig. 04

Worldwide distribution

39.5%

of the worldwide New Moon (novel) audience comes from United States.

Worldwide audience distribution share by country for New Moon (novel)
CountryShare
United States39.5%
Germany13.1%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Moon (novel) audience in United States is strongest.

Fig. 05

Top regions by affinity

New Moon (novel) fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~20K1.88×
02California~100K1.37×
03Hawaii~5K1.33×
04Arizona~20K1.23×
05New Hampshire~4K1.22×
06New Mexico~5K1.17×
07Vermont~2K1.17×
08Washington~20K1.16×
09New York~50K1.15×
10Georgia~30K1.12×
11Colorado~10K1.12×
12Maine~3K1.11×
13Oregon~10K1.10×
14Montana~2K1.10×
15Florida~60K1.09×
16Alaska~2K1.09×
17Nevada~8K1.05×
18Utah~8K1.05×
19Massachusetts~20K1.04×
20Alabama~10K1.04×
21Texas~70K1.03×
22South Carolina~10K1.03×
23Michigan~20K0.98×
24Virginia~20K0.98×
25Oklahoma~9K0.97×
26North Carolina~20K0.95×
27Indiana~10K0.94×
28Idaho~4K0.93×
29West Virginia~3K0.93×
30Arkansas~6K0.92×
31Mississippi~6K0.92×
32Wisconsin~10K0.91×
33Rhode Island~2K0.91×
34Ohio~20K0.90×
35Missouri~10K0.90×
36Kentucky~9K0.90×
37Tennessee~10K0.89×
38Washington, District of Columbia~2K0.89×
39New Jersey~20K0.88×
40Maryland~10K0.88×
41Louisiana~9K0.88×
42Pennsylvania~20K0.87×
43Illinois~20K0.85×
44Delaware~2K0.85×
45Kansas~5K0.83×
46Nebraska~3K0.82×
47Minnesota~9K0.81×
48South Dakota~1K0.77×
49Iowa~5K0.75×
50North Dakota~1K0.74×
Fig. 06

Affinity by region

Affinity by region — New Moon (novel), United States
0.74×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Moon (novel) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Moon (novel) audience
#·InterestCategoryAffinity×
01The Twilight Saga (film series)Movies & TV26.68×
02MonstersMovies & TV22.73×
03Kung Fu PandaMovies & TV21.12×
04Finding NemoMovies & TV20.54×
05ShrekMovies & TV15.74×
06Twilight (series)Movies & TV13.47×
07Pretty Little Liars (TV series)Movies & TV13.25×
08Bella ThorneMovies & TV11.99×
09Avril LavigneMusic & Radio11.96×
10The Vampire DiariesMovies & TV10.06×
11Barnes & NobleLiterature8.16×
12Anne HathawayMovies & TV6.05×
13SubwayFood & Beverages4.92×
14Pizza HutFood & Beverages4.16×
15Stranger ThingsMovies & TV4.13×
16Britney SpearsMusic & Radio4.02×
17Domino's PizzaFood & Beverages3.05×
18Shopping mallsShopping2.98×
19McDonald'sFood & Beverages2.86×
20PinterestInternet & Social Media2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Moon (novel) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Moon (novel) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.13×
Price SensitivityPREMIUM1.75×
ExtroversionTHRILL1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Moon (novel) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.60×
Design AffinityPREMIUM0.67×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Moon (novel) have in United States?

New Moon (novel) has an estimated audience of 792,782 people in United States, concentrated in California and Texas.

02

What is the gender split and age of New Moon (novel) viewers?

85.0% of New Moon (novel) fans are female, 15.0% are male, with an average age of 26.3 years.

03

Which brands do New Moon (novel) fans like most?

New Moon (novel) fans show strongest brand affinity for Monsters (22.73×), Shrek (15.74×), and Finding Nemo (20.54×) over the country average.

04

Where do New Moon (novel) fans live in United States?

New Moon (novel) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do New Moon (novel) fans also like?

Beyond New Moon (novel) itself, the audience over-indexes on Shrek (15.74×), Finding Nemo (20.54×), Twilight (series) (13.47×), and Subway (4.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Science Fiction & Fantasy audiences in United States

See New Moon (novel) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for New Moon (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →