New Moon (novel) Audience in United States

New Moon (novel) has an estimated audience of 799,023 people in United States. 85.0% are female, 15.0% are male, average age 26.3. Top regions: California, Texas, Florida. Top brand affinities: Finnair, AccuWeather, StubHub, Kia Sportage, Monsters.

The average New Moon (novel) fan in United States is 26.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the New Moon (novel) audience skews more female with an average age of 26.3, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of New Moon (novel) fans

Demographic split for New Moon (novel) audience in United States
MetricValue
Female85.0%
Male15.0%
Average age26.3
Estimated audience size799,023

Audience persona

The typical New Moon (novel) fan in United States is more female, around 26.3 years old, with strong Extroversion tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for New Moon (novel) in United States
RegionReachAffinity
California122,3991.39×
Texas74,1551.08×
Florida62,1841.15×
New York51,7421.16×
Georgia27,2121.11×
Illinois24,0920.91×
Pennsylvania24,0150.89×
North Carolina23,3240.97×
Ohio22,9120.93×
Michigan21,0051.01×
Arizona20,7631.27×
Washington19,4521.21×
Virginia19,3390.99×
New Jersey18,3180.9×
Massachusetts16,7941.07×
Tennessee14,7230.92×
Connecticut14,6691.83×
Colorado14,6331.16×
Indiana13,8360.95×
South Carolina12,5171.04×
Maryland12,3920.9×
Missouri11,8790.92×
Alabama11,2771.01×
Wisconsin10,9420.91×
Oregon10,3531.13×
Minnesota9,4110.82×
Louisiana9,1660.89×
Kentucky8,7530.87×
Oklahoma8,6210.97×
Nevada8,4241.09×
Utah7,7841.09×
Arkansas6,0520.92×
Mississippi5,8560.89×
Kansas5,1440.82×
Iowa4,8800.74×
New Mexico4,6241.15×
Hawaii4,5931.34×
Idaho3,6640.91×
New Hampshire3,4651.1×
West Virginia3,2400.87×
Maine3,1561.1×
Nebraska2,9290.73×
Montana2,4051.09×
Rhode Island2,2460.88×
Washington, District of Columbia2,1450.89×
Alaska1,7921.05×
Delaware1,7500.79×
Vermont1,5961.14×
South Dakota1,2450.67×
North Dakota1,0310.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for New Moon (novel) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Kia Sportage31.07×Cars & Mobility
Monsters19.64×Movies & TV
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.71×Internet & Social Media
Shrek15×Movies & TV
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.62×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Pretty Little Liars (TV series)15.48×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by New Moon (novel) audience
TraitClusterScore
ExtroversionTHRILL1.58
MindfulnessBALANCE1.23
Price SensitivityPREMIUM1.12
Convenience OrientationPREMIUM1.11
Pet OwnershipJOY1.06
CreativityOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for New Moon (novel)
CountryShare
United States44.8%
United Kingdom7.2%
Germany5.9%

See New Moon (novel) audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does New Moon (novel) have in United States?

New Moon (novel) has an estimated audience of 799,023 people in United States, concentrated in California and Texas.

What is the gender split and age of New Moon (novel) fans?

85.0% of New Moon (novel) fans are female, 15.0% are male, with an average age of 26.3 years.

Which brands do New Moon (novel) fans like most?

New Moon (novel) fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do New Moon (novel) fans live in United States?

New Moon (novel) fans in United States are most concentrated in California (reach 122,399), Texas (reach 74,155), and Florida (reach 62,184). These three regions account for the largest share of the active audience.

What other brands do New Moon (novel) fans also like?

Beyond New Moon (novel) itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Kia Sportage (31.07×), and Monsters (19.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for New Moon (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.