Harry Potter and the Order of the Phoenix (film) Audience in United States

Harry Potter and the Order of the Phoenix (film) logo

Harry Potter and the Order of the Phoenix (film) has an estimated audience of 1,143,525 people in United States. 70.4% are female, 29.6% are male, average age 26.7. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Finnair, Caitriona Balfe, Ralph Fiennes, Alan Rickman.

The average Harry Potter and the Order of the Phoenix (film) fan in United States is 26.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Finnair, Caitriona Balfe, with strongest over-indexing on Beetlejuice (65.69× the country average). Demographically, the Harry Potter and the Order of the Phoenix (film) audience skews more female with an average age of 26.7, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Harry Potter and the Order of the Phoenix (film) fans

Demographic split for Harry Potter and the Order of the Phoenix (film) audience in United States
MetricValue
Female70.4%
Male29.6%
Average age26.7
Estimated audience size1,143,525

Audience persona

The typical Harry Potter and the Order of the Phoenix (film) fan in United States is more female, around 26.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Harry Potter and the Order of the Phoenix (film) in United States
RegionReachAffinity
California129,5201.03×
Texas101,2391.03×
Florida72,9630.94×
New York51,9630.81×
Pennsylvania38,4821×
Illinois37,4400.98×
Ohio35,7881.02×
Georgia34,4670.98×
North Carolina33,6130.98×
Michigan30,2041.01×
Arizona27,4691.18×
Virginia26,6300.96×
Washington25,6191.12×
Tennessee24,6311.07×
Indiana23,8271.14×
New Jersey23,7780.82×
Missouri21,0021.14×
Colorado20,5311.14×
Massachusetts20,3730.9×
Wisconsin17,2001×
Utah16,7991.64×
Maryland16,4410.84×
Alabama16,2551.02×
Minnesota15,8960.97×
Kentucky15,7201.1×
South Carolina15,3920.89×
Oklahoma14,7831.16×
Oregon14,3611.1×
Louisiana13,2350.9×
Nevada10,2100.92×
Arkansas10,0761.07×
Connecticut10,0110.87×
Iowa9,5501.01×
Kansas9,2451.03×
Mississippi8,1540.87×
Idaho7,8231.36×
Nebraska5,8091.01×
New Mexico5,4960.96×
West Virginia5,0830.95×
New Hampshire4,4590.99×
Hawaii4,1120.84×
Maine4,0971×
Montana3,4511.09×
Rhode Island3,1160.86×
Delaware2,5930.82×
Alaska2,5061.02×
South Dakota2,5030.95×
Washington, District of Columbia2,3350.68×
North Dakota2,2920.98×
Vermont1,7510.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Harry Potter and the Order of the Phoenix (film) audience
BrandAffinityCategory
Beetlejuice65.69×Movies & TV
Finnair675×Travel & Leisure
Caitriona Balfe150.12×Fashion & Accessoires
Ralph Fiennes64.81×Movies & TV
Alan Rickman99.06×Movies & TV
Tim Burton35.47×Movies & TV
24 (TV series)41.29×Movies & TV
Elizabeth Olsen27.2×Movies & TV
Zoe Saldana26.23×Movies & TV
Kia Sportage34.46×Cars & Mobility
Mark Ruffalo24.81×Movies & TV
Chadwick Boseman32.33×Movies & TV
Fantastic Beasts and Where to Find Them48×Pets & Animals
Buckingham Palace26.65×Travel & Leisure
Disneyland Paris16.07×Travel & Leisure
Downton Abbey16.22×Movies & TV
Tom Hiddleston22.9×Movies & TV
House of Cards (U.S. TV series)27.57×Movies & TV
Harry Potter4.18×Movies & TV
Benedict Cumberbatch20.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Harry Potter and the Order of the Phoenix (film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.33
ExtroversionTHRILL1.48
TraditionCONSERVATISM1.47
IndulgenceJOY1.28
Pet OwnershipJOY1.27
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Harry Potter and the Order of the Phoenix (film)
CountryShare
United States34.9%
United Kingdom11.0%
India6.9%

See Harry Potter and the Order of the Phoenix (film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Harry Potter and the Order of the Phoenix (film) have in United States?

Harry Potter and the Order of the Phoenix (film) has an estimated audience of 1,143,525 people in United States, concentrated in California and Texas.

What is the gender split and age of Harry Potter and the Order of the Phoenix (film) fans?

70.4% of Harry Potter and the Order of the Phoenix (film) fans are female, 29.6% are male, with an average age of 26.7 years.

Which brands do Harry Potter and the Order of the Phoenix (film) fans like most?

Harry Potter and the Order of the Phoenix (film) fans show strongest brand affinity for Beetlejuice (65.69×), Finnair (675×), and Caitriona Balfe (150.12×) over the country average.

Where do Harry Potter and the Order of the Phoenix (film) fans live in United States?

Harry Potter and the Order of the Phoenix (film) fans in United States are most concentrated in California (reach 129,520), Texas (reach 101,239), and Florida (reach 72,963). These three regions account for the largest share of the active audience.

What other brands do Harry Potter and the Order of the Phoenix (film) fans also like?

Beyond Harry Potter and the Order of the Phoenix (film) itself, the audience over-indexes on Finnair (675×), Caitriona Balfe (150.12×), Ralph Fiennes (64.81×), and Alan Rickman (99.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter and the Order of the Phoenix (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.