Rascasse Audience Intelligence

Harry Potter and the Order of the Phoenix (film) Audience in United States

A data profile of the people who buy, follow and care about Harry Potter and the Order of the Phoenix (film) in United States — modelled from more than twelve digital signal sources. Harry Potter and the Order of the Phoenix (film) has an estimated audience of 1,660,858 people in United States.

#32among Action in United States#1075among Movie / TV Show / Series in United States#2673in Movies & TV

The average Harry Potter and the Order of the Phoenix (film) fan in United States is 26.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Beetlejuice, 24 (TV series), Fantastic Beasts and Where to Find Them, with strongest over-indexing on Beetlejuice (24.71× the country average).

Demographically, the Harry Potter and the Order of the Phoenix (film) audience skews more female with an average age of 26.7, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Harry Potter and the Order of the Phoenix (film) fan in United States is more female, around 26.7 years old, with strong Tradition tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Harry Potter and the Order of the Phoenix (film) profile in United States.

Audience size
1.7M
in United States
Gender
70.4%♀
29.6% male
Age
26.7
average years
Country rank
#16443
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Harry Potter and the Order of the Phoenix (film) viewers

70.4% are female, 29.6% are male, average age 26.7.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Harry Potter and the Order of the Phoenix (film) audience in United States
MetricValue
Female70.4%
Male29.6%
Average age26.7
Estimated audience size1,660,858
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Harry Potter and the Order of the Phoenix (film) audience in United States
Age bracketShare%
16-1958%
20-2921%
30-3911%
40-497%
50+3%
Fig. 04

Worldwide distribution

37.4%

of the worldwide Harry Potter and the Order of the Phoenix (film) audience comes from United States.

Worldwide audience distribution share by country for Harry Potter and the Order of the Phoenix (film)
CountryShare
United States37.4%
United Kingdom11.7%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Harry Potter and the Order of the Phoenix (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Harry Potter and the Order of the Phoenix (film) fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.62×
02Idaho~8K1.39×
03Oklahoma~10K1.16×
04Arizona~30K1.15×
05Missouri~20K1.12×
06Montana~4K1.11×
07Alaska~3K1.11×
08Indiana~20K1.10×
09Colorado~20K1.10×
10Kentucky~20K1.08×
11Oregon~10K1.08×
12Arkansas~10K1.08×
13Washington~20K1.07×
14Tennessee~20K1.06×
15North Dakota~2K1.05×
16Nebraska~6K1.04×
17Kansas~9K1.03×
18Alabama~20K1.02×
19Iowa~10K1.02×
20New Hampshire~5K1.02×
21West Virginia~5K1.01×
22Maine~4K1.01×
23South Dakota~3K1.00×
24Texas~100K0.99×
25Ohio~30K0.99×
26Wisconsin~20K0.99×
27New Mexico~6K0.99×
28California~100K0.98×
29Michigan~30K0.98×
30Pennsylvania~40K0.97×
31Minnesota~20K0.96×
32Georgia~30K0.95×
33North Carolina~30K0.94×
34Illinois~40K0.93×
35Vermont~2K0.93×
36Florida~70K0.92×
37Nevada~10K0.92×
38Virginia~30K0.91×
39Mississippi~8K0.90×
40Rhode Island~3K0.90×
41South Carolina~20K0.89×
42Louisiana~10K0.89×
43Connecticut~10K0.88×
44Massachusetts~20K0.87×
45Hawaii~4K0.86×
46Delaware~3K0.85×
47Maryland~20K0.84×
48New Jersey~20K0.80×
49New York~50K0.77×
50Washington, District of Columbia~2K0.70×
Fig. 06

Affinity by region

Affinity by region — Harry Potter and the Order of the Phoenix (film), United States
0.70×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Harry Potter and the Order of the Phoenix (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Harry Potter and the Order of the Phoenix (film) audience
#·InterestCategoryAffinity×
01Fantastic Beasts and Where to Find ThemPets & Animals85.30×
0224 (TV series)Movies & TV64.54×
03House of Cards (U.S. TV series)Movies & TV47.98×
04Buckingham PalaceTravel & Leisure44.78×
05Caitriona BalfeFashion & Accessoires41.17×
06Die HardMovies & TV32.17×
07Downton AbbeyMovies & TV25.84×
08BeetlejuiceMovies & TV24.71×
09Sherlock (TV series)Movies & TV21.27×
10Sam HeughanMovies & TV20.00×
11Ralph FiennesMovies & TV19.78×
12James McAvoyMovies & TV17.54×
13Pretty Little Liars (TV series)Movies & TV17.02×
14International educationBusiness & Career15.55×
15Disneyland ParisTravel & Leisure15.10×
16Daniel RadcliffeMovies & TV12.86×
17Paul RuddMovies & TV12.08×
18Breaking BadMovies & TV11.73×
19Kelly OsbourneMusic & Radio8.98×
20Harry PotterMovies & TV4.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Harry Potter and the Order of the Phoenix (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Harry Potter and the Order of the Phoenix (film) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.81×
IndulgenceJOY1.79×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Harry Potter and the Order of the Phoenix (film) audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.72×
Quality AwarenessPREMIUM0.79×
Family OrientationCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Harry Potter and the Order of the Phoenix (film) have in United States?

Harry Potter and the Order of the Phoenix (film) has an estimated audience of 1,660,858 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Harry Potter and the Order of the Phoenix (film) viewers?

70.4% of Harry Potter and the Order of the Phoenix (film) fans are female, 29.6% are male, with an average age of 26.7 years.

03

Which brands do Harry Potter and the Order of the Phoenix (film) fans like most?

Harry Potter and the Order of the Phoenix (film) fans show strongest brand affinity for Beetlejuice (24.71×), 24 (TV series) (64.54×), and Fantastic Beasts and Where to Find Them (85.3×) over the country average.

04

Where do Harry Potter and the Order of the Phoenix (film) fans live in United States?

Harry Potter and the Order of the Phoenix (film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Harry Potter and the Order of the Phoenix (film) fans also like?

Beyond Harry Potter and the Order of the Phoenix (film) itself, the audience over-indexes on 24 (TV series) (64.54×), Fantastic Beasts and Where to Find Them (85.3×), Caitriona Balfe (41.17×), and Buckingham Palace (44.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Harry Potter and the Order of the Phoenix (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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