Rascasse Audience Intelligence

Arya Stark Audience in United States

A data profile of the people who buy, follow and care about Arya Stark in United States — modelled from more than twelve digital signal sources. Arya Stark has an estimated audience of 1,411,762 people in United States.

#85among Fictional Character in United States#3118in Movies & TV

The average Arya Stark fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buckingham Palace, Kit Harington, 24 (TV series), with strongest over-indexing on Buckingham Palace (53.99× the country average).

Demographically, the Arya Stark audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Arya Stark fan in United States is more female, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Buckingham Palace.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Arya Stark profile in United States.

Audience size
1.4M
in United States
Gender
56.6%♀
43.4% male
Age
35.6
average years
Country rank
#18567
Fictional Character in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Arya Stark fans

56.6% are female, 43.4% are male, average age 35.6.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Arya Stark audience in United States
MetricValue
Female56.6%
Male43.4%
Average age35.6
Estimated audience size1,411,762
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Arya Stark audience in United States
Age bracketShare%
16-1920%
20-2929%
30-3923%
40-4918%
50+9%
Fig. 04

Worldwide distribution

47.3%

of the worldwide Arya Stark audience comes from United States.

Worldwide audience distribution share by country for Arya Stark
CountryShare
United States47.3%
United Kingdom4.7%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Arya Stark audience in United States is strongest.

Fig. 05

Top regions by affinity

Arya Stark fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.15×
02Alaska~3K1.15×
03New Hampshire~6K1.12×
04Maine~6K1.12×
05Massachusetts~30K1.11×
06Colorado~20K1.10×
07Oregon~20K1.10×
08Kentucky~20K1.08×
09Montana~4K1.07×
10Idaho~8K1.06×
11Oklahoma~20K1.05×
12Utah~10K1.05×
13Kansas~10K1.04×
14Virginia~40K1.03×
15Arkansas~10K1.03×
16Rhode Island~5K1.03×
17New York~80K1.02×
18Missouri~20K1.02×
19West Virginia~7K1.02×
20Texas~100K1.01×
21Pennsylvania~50K1.01×
22Connecticut~10K1.01×
23Hawaii~6K1.01×
24Vermont~3K1.01×
25Ohio~40K1.00×
26Tennessee~30K1.00×
27Georgia~40K0.98×
28Michigan~40K0.98×
29Arizona~30K0.98×
30Iowa~10K0.98×
31Washington, District of Columbia~4K0.98×
32California~200K0.97×
33Florida~90K0.97×
34Illinois~50K0.97×
35Indiana~20K0.97×
36Minnesota~20K0.97×
37North Carolina~40K0.96×
38New Jersey~30K0.96×
39North Dakota~3K0.96×
40Louisiana~20K0.95×
41Nevada~10K0.95×
42Maryland~20K0.94×
43Nebraska~7K0.94×
44Alabama~20K0.93×
45New Mexico~7K0.92×
46Wisconsin~20K0.91×
47Delaware~3K0.90×
48South Carolina~20K0.88×
49South Dakota~3K0.88×
50Mississippi~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Arya Stark, United States
0.87×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Arya Stark audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Arya Stark audience
#·InterestCategoryAffinity×
01Buckingham PalaceTravel & Leisure53.99×
02Fantastic Beasts and Where to Find ThemPets & Animals44.06×
03Kit HaringtonMovies & TV43.80×
0424 (TV series)Movies & TV39.41×
05House of Cards (U.S. TV series)Movies & TV34.18×
06Downton AbbeyMovies & TV27.00×
07SkyfallMovies & TV24.76×
08Die HardMovies & TV21.57×
09Mary Elizabeth WinsteadMovies & TV20.00×
10Sherlock (TV series)Movies & TV15.69×
11captain americaMovies & TV13.02×
12Emilia ClarkeMovies & TV12.21×
13Kelly OsbourneMusic & Radio12.17×
14Pretty Little Liars (TV series)Movies & TV11.06×
15Breaking BadMovies & TV9.57×
16The Lord of the RingsMovies & TV8.14×
17Disneyland ParisTravel & Leisure8.09×
18Game of ThronesMovies & TV6.78×
19Drudge ReportSports6.37×
20SupermanMovies & TV2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Arya Stark audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Arya Stark audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.62×
Community OrientationOPEN1.55×
Early Adopter MentalityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Arya Stark audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Career OrientationPOWER0.83×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Arya Stark have in United States?

Arya Stark has an estimated audience of 1,411,762 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Arya Stark fans?

56.6% of Arya Stark fans are female, 43.4% are male, with an average age of 35.6 years.

03

Which brands do Arya Stark fans like most?

Arya Stark fans show strongest brand affinity for Buckingham Palace (53.99×), Kit Harington (43.8×), and 24 (TV series) (39.41×) over the country average.

04

Where do Arya Stark fans live in United States?

Arya Stark fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Arya Stark fans also like?

Beyond Arya Stark itself, the audience over-indexes on Kit Harington (43.8×), 24 (TV series) (39.41×), Downton Abbey (27×), and House of Cards (U.S. TV series) (34.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Arya Stark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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