Arya Stark Audience in United States

Arya Stark has an estimated audience of 1,410,367 people in United States. 56.6% are female, 43.4% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Finnair, Kit Harington, Emilia Clarke, Buckingham Palace, Peter Dinklage.

The average Arya Stark fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Finnair, Kit Harington, Emilia Clarke, with strongest over-indexing on Finnair (675× the country average). Demographically, the Arya Stark audience skews more female with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Arya Stark fans

Demographic split for Arya Stark audience in United States
MetricValue
Female56.6%
Male43.4%
Average age35.6
Estimated audience size1,410,367

Audience persona

The typical Arya Stark fan in United States is more female, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Arya Stark in United States
RegionReachAffinity
California152,1360.98×
Texas129,9081.07×
Florida93,8850.98×
New York80,5541.02×
Illinois47,7501.02×
Pennsylvania47,4861×
Ohio45,4701.05×
Georgia45,1291.04×
North Carolina43,1361.02×
Michigan36,8361×
Virginia36,3071.06×
New Jersey34,4770.96×
Washington32,5671.15×
Massachusetts30,8901.11×
Arizona28,4080.99×
Tennessee28,3541×
Indiana26,4121.03×
Colorado24,7241.11×
Missouri24,2021.06×
Maryland23,0400.95×
Minnesota20,4741.01×
Wisconsin19,8420.94×
Kentucky19,2841.09×
South Carolina19,1500.9×
Alabama18,6290.95×
Oregon17,9761.11×
Oklahoma17,3571.11×
Louisiana16,9730.93×
Connecticut13,7000.97×
Utah13,3661.06×
Nevada12,7990.94×
Arkansas12,3451.06×
Kansas11,9161.07×
Iowa11,3770.98×
Mississippi10,0110.86×
Idaho7,1411.01×
Nebraska6,6980.95×
West Virginia6,6151.01×
New Mexico6,0300.85×
New Hampshire5,8891.06×
Hawaii5,8680.97×
Maine5,5811.1×
Rhode Island4,3450.97×
Washington, District of Columbia4,1200.97×
Montana3,8900.99×
Alaska3,3651.12×
Delaware3,2770.84×
North Dakota2,7120.94×
South Dakota2,6280.81×
Vermont2,2940.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arya Stark audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Kit Harington97.73×Movies & TV
Emilia Clarke35.33×Movies & TV
Buckingham Palace36.28×Travel & Leisure
Peter Dinklage26.23×Movies & TV
Downton Abbey19.13×Movies & TV
24 (TV series)28.47×Movies & TV
Kristen Stewart18.14×Movies & TV
Lego Star Wars34.94×Kids & Family
captain america20.59×Movies & TV
Wattpad14.15×Internet & Social Media
Kaley Cuoco13.57×Movies & TV
Charlie Hunnam12.06×Movies & TV
Emma Stone11.69×Movies & TV
Mary Elizabeth Winstead20×Movies & TV
Natalie Portman11.87×Movies & TV
Disneyland Paris12.28×Travel & Leisure
Adriana Lima16.19×Fashion & Accessoires
Beetlejuice4.65×Movies & TV
Kia Sportage20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arya Stark audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
Community OrientationOPEN1.39
ExtroversionTHRILL1.31
Early Adopter MentalityPOWER1.3
Risk AppetiteTHRILL1.28
TraditionCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Arya Stark
CountryShare
United States47.8%
United Kingdom4.8%
Italy4.5%

See Arya Stark audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Arya Stark have in United States?

Arya Stark has an estimated audience of 1,410,367 people in United States, concentrated in California and Texas.

What is the gender split and age of Arya Stark fans?

56.6% of Arya Stark fans are female, 43.4% are male, with an average age of 35.6 years.

Which brands do Arya Stark fans like most?

Arya Stark fans show strongest brand affinity for Finnair (675×), Kit Harington (97.73×), and Emilia Clarke (35.33×) over the country average.

Where do Arya Stark fans live in United States?

Arya Stark fans in United States are most concentrated in California (reach 152,136), Texas (reach 129,908), and Florida (reach 93,885). These three regions account for the largest share of the active audience.

What other brands do Arya Stark fans also like?

Beyond Arya Stark itself, the audience over-indexes on Kit Harington (97.73×), Emilia Clarke (35.33×), Buckingham Palace (36.28×), and Peter Dinklage (26.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arya Stark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.