Arya Stark Audience in United States

Arya Stark logo

Arya Stark has an estimated audience of 1,410,367 people in United States. 56.6% are female, 43.4% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Grace Slick, Voter registration, Elsword, The Halal Guys.

The average Arya Stark fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Grace Slick, Voter registration, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Arya Stark audience skews more female with an average age of 35.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Arya Stark fans

Demographic split for Arya Stark audience in United States
MetricValue
Female56.6%
Male43.4%
Average age35.6
Estimated audience size1,410,367

Audience persona

The typical Arya Stark fan in United States is more female, around 35.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Arya Stark in United States
RegionReachAffinity
California152,1360.98×
Texas129,9081.07×
Florida93,8850.98×
New York80,5541.02×
Illinois47,7501.02×
Pennsylvania47,4861×
Ohio45,4701.05×
Georgia45,1291.04×
North Carolina43,1361.02×
Michigan36,8361×
Virginia36,3071.06×
New Jersey34,4770.96×
Washington32,5671.15×
Massachusetts30,8901.11×
Arizona28,4080.99×
Tennessee28,3541×
Indiana26,4121.03×
Colorado24,7241.11×
Missouri24,2021.06×
Maryland23,0400.95×
Minnesota20,4741.01×
Wisconsin19,8420.94×
Kentucky19,2841.09×
South Carolina19,1500.9×
Alabama18,6290.95×
Oregon17,9761.11×
Oklahoma17,3571.11×
Louisiana16,9730.93×
Connecticut13,7000.97×
Utah13,3661.06×
Nevada12,7990.94×
Arkansas12,3451.06×
Kansas11,9161.07×
Iowa11,3770.98×
Mississippi10,0110.86×
Idaho7,1411.01×
Nebraska6,6980.95×
West Virginia6,6151.01×
New Mexico6,0300.85×
New Hampshire5,8891.06×
Hawaii5,8680.97×
Maine5,5811.1×
Rhode Island4,3450.97×
Washington, District of Columbia4,1200.97×
Montana3,8900.99×
Alaska3,3651.12×
Delaware3,2770.84×
North Dakota2,7120.94×
South Dakota2,6280.81×
Vermont2,2940.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Arya Stark audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Grace Slick17.45×Music & Radio
Voter registration7.23×Politics & Society
Elsword20×Games
The Halal Guys7.95×Food & Beverages
Non-celiac gluten sensitivity13.13×Health
Product design2×Business & Career
Alaska1.75×Travel & Leisure
UK garage5.15×Music & Radio
Electrolyte4.35×Health
Home staging4.47×Home & Garden
Goop3.84×Internet & Social Media
Google Photos1.74×Technology & Electronics
Google Home4.45×Technology & Electronics
Grinch2.53×Movies & TV
The Nice Guys5.08×Movies & TV
The Defender10.14×Movies & TV
Wok3.92×Food & Beverages
Personalised Gifts2.47×Home & Garden
Monmouth County, New Jersey5.06×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Arya Stark audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.59
Community OrientationOPEN1.39
ExtroversionTHRILL1.31
Early Adopter MentalityPOWER1.3
Risk AppetiteTHRILL1.28
TraditionCONSERVATISM1.24

Worldwide distribution

Worldwide audience distribution share by country for Arya Stark
CountryShare
United States47.8%
United Kingdom4.8%
Italy4.5%

See Arya Stark audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Arya Stark have in United States?

Arya Stark has an estimated audience of 1,410,367 people in United States, concentrated in California and Texas.

What is the gender split and age of Arya Stark fans?

56.6% of Arya Stark fans are female, 43.4% are male, with an average age of 35.6 years.

Which brands do Arya Stark fans like most?

Arya Stark fans show strongest brand affinity for Keene, New Hampshire (675×), Grace Slick (17.45×), and Voter registration (7.23×) over the country average.

Where do Arya Stark fans live in United States?

Arya Stark fans in United States are most concentrated in California (reach 152,136), Texas (reach 129,908), and Florida (reach 93,885). These three regions account for the largest share of the active audience.

What other brands do Arya Stark fans also like?

Beyond Arya Stark itself, the audience over-indexes on Grace Slick (17.45×), Voter registration (7.23×), Elsword (20×), and The Halal Guys (7.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Arya Stark. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.