Rascasse Audience Intelligence

Star Wars video games Audience in United States

A data profile of the people who buy, follow and care about Star Wars video games in United States — modelled from more than twelve digital signal sources. Star Wars video games has an estimated audience of 2,195,558 people in United States.

#82among Video game in United States#120among Video / Board Game in United States#274in Games

The average Star Wars video games fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Buckingham Palace, Downton Abbey, My Hero Academia, with strongest over-indexing on Buckingham Palace (43.85× the country average).

Demographically, the Star Wars video games audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Wars video games fan in United States is more male, around 33.5 years old, with strong Patriotism tendencies and a notable affinity for Buckingham Palace.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Wars video games profile in United States.

Audience size
2.2M
in United States
Gender
34.1%♀
65.9% male
Age
33.5
average years
Country rank
#13219
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Wars video games fans

34.1% are female, 65.9% are male, average age 33.5.

Fig. 02

Gender split

34.1%
Female
65.9%
Male
Demographic split for Star Wars video games audience in United States
MetricValue
Female34.1%
Male65.9%
Average age33.5
Estimated audience size2,195,558
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the Star Wars video games audience in United States
Age bracketShare%
16-1932%
20-2924%
30-3920%
40-4916%
50+8%
Fig. 04

Worldwide distribution

72.9%

of the worldwide Star Wars video games audience comes from United States.

Worldwide audience distribution share by country for Star Wars video games
CountryShare
United States72.9%
Germany14.9%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Wars video games audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Wars video games fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.54×
02Idaho~10K1.28×
03Nebraska~10K1.18×
04Oregon~30K1.17×
05Colorado~40K1.16×
06Oklahoma~30K1.16×
07Kansas~20K1.16×
08New Hampshire~10K1.12×
09Washington~50K1.10×
10Wisconsin~40K1.10×
11Iowa~20K1.08×
12Ohio~70K1.07×
13Maine~8K1.06×
14Montana~6K1.05×
15North Dakota~5K1.05×
16Michigan~60K1.04×
17Missouri~40K1.04×
18Indiana~40K1.03×
19Minnesota~30K1.03×
20Kentucky~30K1.03×
21South Dakota~5K1.03×
22Massachusetts~40K1.01×
23Arkansas~20K1.01×
24Arizona~40K1.00×
25Alaska~5K1.00×
26Vermont~4K1.00×
27Tennessee~40K0.99×
28Illinois~70K0.98×
29North Carolina~60K0.97×
30Connecticut~20K0.97×
31Rhode Island~7K0.97×
32Pennsylvania~70K0.95×
33West Virginia~10K0.95×
34Virginia~50K0.93×
35Nevada~20K0.93×
36New Mexico~10K0.93×
37Delaware~6K0.92×
38Washington, District of Columbia~6K0.91×
39Hawaii~8K0.90×
40South Carolina~30K0.89×
41Alabama~30K0.89×
42California~200K0.88×
43Mississippi~20K0.88×
44Maryland~30K0.84×
45Louisiana~20K0.84×
46New Jersey~50K0.82×
47Georgia~50K0.81×
48Texas~200K0.80×
49Florida~100K0.80×
50New York~90K0.77×
Fig. 06

Affinity by region

Affinity by region — Star Wars video games, United States
0.77×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Wars video games audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Wars video games audience
#·InterestCategoryAffinity×
01Buckingham PalaceTravel & Leisure43.85×
02Drain cleanerHome & Garden34.10×
03Lego Star WarsKids & Family31.09×
04Downton AbbeyMovies & TV20.46×
05Katee SackhoffMovies & TV19.10×
06My Hero AcademiaLiterature14.33×
07captain americaMovies & TV13.96×
08Superhero fictionLiterature13.44×
09GarfieldMovies & TV13.06×
10Monarchy of the United KingdomPolitics & Society11.54×
11Guardians of the Galaxy (film)Movies & TV9.50×
12Graphic novelLiterature8.06×
13Action-adventure gameGames7.20×
14Collectible card gameGames6.40×
15Anime and manga fandomLiterature5.43×
16Adventure gameGames4.51×
17Planet FitnessSports3.24×
18Mobile gameGames3.20×
19ComicsLiterature2.85×
20SupermanMovies & TV2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Wars video games audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Wars video games audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.67×
Convenience OrientationPREMIUM1.44×
Pet OwnershipJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Wars video games audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.87×
Career OrientationPOWER0.87×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Wars video games have in United States?

Star Wars video games has an estimated audience of 2,195,558 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Star Wars video games fans?

34.1% of Star Wars video games fans are female, 65.9% are male, with an average age of 33.5 years.

03

Which brands do Star Wars video games fans like most?

Star Wars video games fans show strongest brand affinity for Buckingham Palace (43.85×), Downton Abbey (20.46×), and My Hero Academia (14.33×) over the country average.

04

Where do Star Wars video games fans live in United States?

Star Wars video games fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Star Wars video games fans also like?

Beyond Star Wars video games itself, the audience over-indexes on Downton Abbey (20.46×), My Hero Academia (14.33×), Lego Star Wars (31.09×), and Superhero fiction (13.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Star Wars video games audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Wars video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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