Star Wars video games Audience in United States
Star Wars video games has an estimated audience of 2,196,179 people in United States. 34.1% are female, 65.9% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Product design, Voltron: Legendary Defender, Emporium Melbourne, Home staging, UK garage.
The average Star Wars video games fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Voltron: Legendary Defender, Emporium Melbourne, with strongest over-indexing on Product design (2.83× the country average). Demographically, the Star Wars video games audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Star Wars video games fans
| Metric | Value |
|---|---|
| Female | 34.1% |
| Male | 65.9% |
| Average age | 33.5 |
| Estimated audience size | 2,196,179 |
Audience persona
The typical Star Wars video games fan in United States is more male, around 33.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 224,910 | 0.93× |
| Texas | 151,743 | 0.8× |
| Florida | 118,166 | 0.79× |
| New York | 101,523 | 0.83× |
| Pennsylvania | 73,041 | 0.99× |
| Illinois | 71,357 | 0.98× |
| Ohio | 70,934 | 1.05× |
| North Carolina | 61,718 | 0.93× |
| Michigan | 58,801 | 1.02× |
| Washington | 53,907 | 1.22× |
| Georgia | 53,648 | 0.79× |
| Virginia | 53,120 | 0.99× |
| Arizona | 46,027 | 1.03× |
| Colorado | 45,460 | 1.31× |
| New Jersey | 45,245 | 0.81× |
| Massachusetts | 43,197 | 1× |
| Tennessee | 42,716 | 0.97× |
| Indiana | 41,178 | 1.03× |
| Missouri | 37,927 | 1.07× |
| Wisconsin | 36,175 | 1.09× |
| Minnesota | 33,619 | 1.07× |
| Utah | 31,810 | 1.62× |
| Oregon | 31,386 | 1.25× |
| Maryland | 29,752 | 0.79× |
| Oklahoma | 28,864 | 1.18× |
| South Carolina | 28,815 | 0.87× |
| Kentucky | 27,600 | 1× |
| Alabama | 25,465 | 0.83× |
| Connecticut | 22,472 | 1.02× |
| Louisiana | 21,819 | 0.77× |
| Nevada | 19,200 | 0.9× |
| Iowa | 18,857 | 1.04× |
| Kansas | 17,561 | 1.01× |
| Arkansas | 16,770 | 0.93× |
| Idaho | 14,247 | 1.29× |
| Washington, District of Columbia | 13,228 | 2× |
| Nebraska | 12,699 | 1.15× |
| Mississippi | 11,326 | 0.63× |
| New Hampshire | 10,144 | 1.17× |
| West Virginia | 9,350 | 0.91× |
| New Mexico | 9,131 | 0.83× |
| Maine | 8,302 | 1.06× |
| Montana | 6,914 | 1.13× |
| Rhode Island | 6,571 | 0.94× |
| Hawaii | 6,324 | 0.67× |
| South Dakota | 5,486 | 1.08× |
| Alaska | 4,665 | 0.99× |
| North Dakota | 4,299 | 0.95× |
| Vermont | 3,415 | 0.89× |
| Delaware | 3,331 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 2.83× | Business & Career |
| Voltron: Legendary Defender | 19.1× | Movies & TV |
| Emporium Melbourne | 51.34× | Shopping |
| Home staging | 5.24× | Home & Garden |
| UK garage | 5.11× | Music & Radio |
| Nebraska Cornhuskers football | 3.14× | Sports |
| South Asian cuisine | 7.7× | Food & Beverages |
| Elsword | 14.04× | Games |
| JDSU | 2.36× | Business & Career |
| Palm Harbor Homes | 14.43× | Home & Garden |
| John Havlicek | 11.82× | Sports |
| Sugar glass | 22.97× | Food & Beverages |
| Google Photos | 1.82× | Technology & Electronics |
| Wikia | 2.39× | Internet & Social Media |
| Monogram | 2.71× | Home & Garden |
| Jaws | 3.67× | Movies & TV |
| REC TEC Grills | 11.28× | Sports |
| Jesse Plemons | 2.02× | Movies & TV |
| The Rain | 9.79× | Movies & TV |
| Inland Empire (film) | 5.91× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.28 |
| Design Affinity | PREMIUM | 1.82 |
| Risk Appetite | THRILL | 1.56 |
| LGBTQ+ Identity | OPEN | 1.41 |
| Pet Ownership | JOY | 1.23 |
| Early Adopter Mentality | POWER | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.5% |
| Canada | 7.9% |
| United Kingdom | 0.7% |
See Star Wars video games audiences in other countries
More Video game audiences in United States
- Breaking news (73,625,268)
- Rings of Saturn (41,917,477)
- Beetlejuice (41,569,291)
- Housekeeping (25,980,968)
- Crossword (17,651,059)
Frequently asked questions
How many fans does Star Wars video games have in United States?
Star Wars video games has an estimated audience of 2,196,179 people in United States, concentrated in California and Texas.
What is the gender split and age of Star Wars video games fans?
34.1% of Star Wars video games fans are female, 65.9% are male, with an average age of 33.5 years.
Which brands do Star Wars video games fans like most?
Star Wars video games fans show strongest brand affinity for Product design (2.83×), Voltron: Legendary Defender (19.1×), and Emporium Melbourne (51.34×) over the country average.
Where do Star Wars video games fans live in United States?
Star Wars video games fans in United States are most concentrated in California (reach 224,910), Texas (reach 151,743), and Florida (reach 118,166). These three regions account for the largest share of the active audience.
What other brands do Star Wars video games fans also like?
Beyond Star Wars video games itself, the audience over-indexes on Voltron: Legendary Defender (19.1×), Emporium Melbourne (51.34×), Home staging (5.24×), and UK garage (5.11×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Star Wars video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.