A data profile of the people who buy, follow and care about Star Wars video games in Germany — modelled from more than twelve digital signal sources. Star Wars video games has an estimated audience of 448,203 people in Germany.
The average Star Wars video games fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Kelly Osbourne, Superman, Kate Beckinsale, with strongest over-indexing on Kelly Osbourne (20× the country average).
Demographically, the Star Wars video games audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Star Wars video games fan in Germany is more male, around 34.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kelly Osbourne.
The key figures that characterise the Star Wars video games profile in Germany.
26.8% are female, 73.2% are male, average age 34.7.
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 34.7 |
| Estimated audience size | 448,203 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 17% | |
| 50+ | 10% |
of the worldwide Star Wars video games audience comes from Germany.
| Country | Share |
|---|---|
| United States | 72.9% |
| Germany | 14.9% |
| Canada | 6.5% |
Where the Star Wars video games audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~10K | 1.14× | |
| 02 | Nordrhein-Westfalen | ~100K | 1.13× | |
| 03 | Saarland | ~6K | 1.08× | |
| 04 | Schleswig-Holstein | ~20K | 1.06× | |
| 05 | Bremen | ~4K | 1.06× | |
| 06 | Niedersachsen | ~50K | 1.05× | |
| 07 | Brandenburg | ~10K | 1.05× | |
| 08 | Thüringen | ~10K | 0.99× | |
| 09 | Mecklenburg-Vorpommern | ~9K | 0.99× | |
| 10 | Rheinland-Pfalz | ~20K | 0.98× | |
| 11 | Bayern | ~70K | 0.97× | |
| 12 | Sachsen | ~20K | 0.97× | |
| 13 | Hamburg | ~10K | 0.97× | |
| 14 | Baden-Württemberg | ~60K | 0.95× | |
| 15 | Berlin | ~20K | 0.94× | |
| 16 | Hessen | ~30K | 0.89× |
The strongest cross-interests of the Star Wars video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Star Wars Rebels | Movies & TV | 26.07× | ||
| 02 | Mark Hamill | Movies & TV | 23.95× | ||
| 03 | Contemporary classical music | Music & Radio | 22.22× | ||
| 04 | Thanos | Literature | 22.05× | ||
| 05 | Adam Driver | Movies & TV | 21.18× | ||
| 06 | Kelly Osbourne | Music & Radio | 20.00× | ||
| 07 | Rosamund Pike | Movies & TV | 20.00× | ||
| 08 | Lily Allen | Music & Radio | 20.00× | ||
| 09 | Bryan Ferry | Music & Radio | 20.00× | ||
| 10 | Kate Beckinsale | Movies & TV | 19.10× | ||
| 11 | X-Men | Movies & TV | 17.88× | ||
| 12 | Guardians of the Galaxy (film) | Movies & TV | 15.43× | ||
| 13 | Lego Star Wars | Kids & Family | 13.98× | ||
| 14 | TechCrunch | Technology & Electronics | 12.35× | ||
| 15 | Magic: The Gathering | Games | 11.20× | ||
| 16 | Catherine, Duchess of Cambridge | Politics & Society | 10.58× | ||
| 17 | Robert Redford | Movies & TV | 9.81× | ||
| 18 | Superman | Movies & TV | 7.63× | ||
| 19 | Millie Bobby Brown | Movies & TV | 6.17× | ||
| 20 | World of Warcraft | Games | 5.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 8.38× | |
| Patriotism | CONSERVATISM | 1.79× | |
| Risk Appetite | THRILL | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.77× | |
| Individualism | JOY | 0.79× |
Star Wars video games has an estimated audience of 448,203 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
26.8% of Star Wars video games fans are female, 73.2% are male, with an average age of 34.7 years.
Star Wars video games fans show strongest brand affinity for Kelly Osbourne (20×), Superman (7.63×), and Kate Beckinsale (19.1×) over the country average.
Star Wars video games fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Star Wars video games itself, the audience over-indexes on Superman (7.63×), Kate Beckinsale (19.1×), Robert Redford (9.81×), and Catherine, Duchess of Cambridge (10.58×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Star Wars video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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