A data profile of the people who buy, follow and care about Monarchy of the United Kingdom in United Kingdom — modelled from more than twelve digital signal sources. Monarchy of the United Kingdom has an estimated audience of 3,101,178 people in United Kingdom.
The average Monarchy of the United Kingdom fan in United Kingdom is 45.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include The Crown, Daily Express, Dick Van Dyke, with strongest over-indexing on The Crown (5.03× the country average).
Demographically, the Monarchy of the United Kingdom audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Monarchy of the United Kingdom fan in United Kingdom is more female, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for The Crown.
The key figures that characterise the Monarchy of the United Kingdom profile in United Kingdom.
63.0% are female, 37.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 45.5 |
| Estimated audience size | 3,101,178 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Monarchy of the United Kingdom audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.8% |
| United Kingdom | 19.1% |
| Mexico | 4.1% |
Where the Monarchy of the United Kingdom audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.26× | |
| 02 | West Midlands | ~200K | 1.20× | |
| 03 | East of England | ~300K | 1.14× | |
| 04 | England | ~2.5M | 1.13× | |
| 05 | South East | ~400K | 1.06× | |
| 06 | Scotland | ~300K | 1.04× | |
| 07 | North East | ~100K | 1.04× | |
| 08 | Wales | ~200K | 1.02× | |
| 09 | South West | ~200K | 0.92× | |
| 10 | Northern Ireland | ~80K | 0.88× | |
| 11 | East Midlands | ~200K | 0.86× | |
| 12 | North West | ~200K | 0.66× |
The strongest cross-interests of the Monarchy of the United Kingdom audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Crown | Movies & TV | 5.03× | ||
| 02 | Buckingham Palace | Travel & Leisure | 4.73× | ||
| 03 | Princess Beatrice of York | Politics & Society | 4.70× | ||
| 04 | British Royal Family | Politics & Society | 4.45× | ||
| 05 | Prince Harry | Politics & Society | 3.96× | ||
| 06 | Meghan Markle | Fashion & Accessoires | 3.71× | ||
| 07 | The Crown (TV series) | Movies & TV | 3.01× | ||
| 08 | Melania Trump | Politics & Society | 2.93× | ||
| 09 | Dick Van Dyke | Movies & TV | 2.74× | ||
| 10 | The Gilded Age | Movies & TV | 2.36× | ||
| 11 | Andy Burnham | Politics & Society | 2.01× | ||
| 12 | Local news | News | 2.00× | ||
| 13 | Daily Express | News | 1.78× | ||
| 14 | Waterstones | Literature | 1.73× | ||
| 15 | National Lottery | Games | 1.71× | ||
| 16 | Betfred | Games | 1.63× | ||
| 17 | National Lottery (United Kingdom) | Games | 1.61× | ||
| 18 | Breaking news | Movies & TV | 1.58× | ||
| 19 | Racing Post | Sports | 1.58× | ||
| 20 | National Lottery (Ireland) | Games | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.79× | |
| Need for Security | CONSERVATISM | 1.38× | |
| Spirituality | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.73× | |
| Early Adopter Mentality | POWER | 0.79× | |
| Design Affinity | PREMIUM | 0.80× |
Monarchy of the United Kingdom has an estimated audience of 3,101,178 people in United Kingdom, concentrated in England and South East.
63.0% of Monarchy of the United Kingdom fans are female, 37.0% are male, with an average age of 45.5 years.
Monarchy of the United Kingdom fans show strongest brand affinity for The Crown (5.03×), Daily Express (1.78×), and Dick Van Dyke (2.74×) over the country average.
Monarchy of the United Kingdom fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Monarchy of the United Kingdom itself, the audience over-indexes on Daily Express (1.78×), Dick Van Dyke (2.74×), Melania Trump (2.93×), and Buckingham Palace (4.73×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Monarchy of the United Kingdom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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