Rascasse Audience Intelligence

Argos Audience in Germany

A data profile of the people who buy, follow and care about Argos in Germany — modelled from more than twelve digital signal sources. Argos has an estimated audience of 280,550 people in Germany.

#402among Concert venue in Germany#1742among POI in Germany#2308in Music & Radio

The average Argos fan in Germany is 37.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Argos profile in Germany.

Audience size
281K
in Germany
Gender
52.6%♀
47.4% male
Age
37.2
average years
Country rank
#18218
POI in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Argos fans

52.6% are female, 47.4% are male, average age 37.2.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Argos audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age37.2
Estimated audience size280,550
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Argos audience in Germany
Age bracketShare%
16-1927%
20-2917%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Argos audience comes from Germany.

Worldwide audience distribution share by country for Argos
CountryShare
United Kingdom80.4%
Italy14.5%
United States1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Argos audience in Germany is strongest.

Fig. 05

Top regions by affinity

Argos fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.62×
02Baden-Württemberg~50K1.44×
03Berlin~20K1.43×
04Hamburg~7K1.12×
05Bayern~50K1.08×
06Niedersachsen~30K1.06×
07Nordrhein-Westfalen~60K1.04×
08Saarland~3K1.00×
09Bremen~2K0.98×
10Rheinland-Pfalz~10K0.92×
11Sachsen~10K0.90×
12Schleswig-Holstein~8K0.82×
13Brandenburg~7K0.79×
14Thüringen~5K0.71×
15Sachsen-Anhalt~5K0.69×
16Mecklenburg-Vorpommern~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Argos, Germany
0.68×1.00×1.62×
Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Argos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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