A data profile of the people who buy, follow and care about Argos in United States — modelled from more than twelve digital signal sources. Argos has an estimated audience of 1,751,491 people in United States.
The average Argos fan in United States is 40.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
The key figures that characterise the Argos profile in United States.
56.8% are female, 43.2% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 40.5 |
| Estimated audience size | 1,751,491 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 26% |
of the worldwide Argos audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 80.4% |
| Italy | 14.5% |
| United States | 1.4% |
Where the Argos audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Indiana | ~60K | 1.82× | |
| 02 | New York | ~200K | 1.73× | |
| 03 | Alaska | ~6K | 1.67× | |
| 04 | Washington, District of Columbia | ~8K | 1.54× | |
| 05 | Wyoming | ~4K | 1.42× | |
| 06 | Alabama | ~30K | 1.36× | |
| 07 | Wisconsin | ~30K | 1.16× | |
| 08 | Massachusetts | ~40K | 1.15× | |
| 09 | Kansas | ~20K | 1.15× | |
| 10 | New Hampshire | ~8K | 1.14× | |
| 11 | Maine | ~7K | 1.10× | |
| 12 | Illinois | ~60K | 1.08× | |
| 13 | Georgia | ~60K | 1.08× | |
| 14 | Vermont | ~3K | 1.07× | |
| 15 | New Jersey | ~40K | 1.03× | |
| 16 | Florida | ~100K | 1.02× | |
| 17 | Virginia | ~40K | 1.02× | |
| 18 | Washington | ~40K | 1.02× | |
| 19 | Colorado | ~30K | 1.02× | |
| 20 | California | ~200K | 1.00× | |
| 21 | Montana | ~5K | 0.99× | |
| 22 | Minnesota | ~20K | 0.98× | |
| 23 | Connecticut | ~20K | 0.98× | |
| 24 | Arkansas | ~10K | 0.98× | |
| 25 | Michigan | ~40K | 0.95× | |
| 26 | Rhode Island | ~5K | 0.94× | |
| 27 | Pennsylvania | ~50K | 0.90× | |
| 28 | Idaho | ~8K | 0.90× | |
| 29 | South Dakota | ~4K | 0.90× | |
| 30 | Utah | ~10K | 0.89× | |
| 31 | Maryland | ~30K | 0.88× | |
| 32 | Texas | ~100K | 0.85× | |
| 33 | North Carolina | ~40K | 0.85× | |
| 34 | Louisiana | ~20K | 0.85× | |
| 35 | Kentucky | ~20K | 0.85× | |
| 36 | West Virginia | ~7K | 0.85× | |
| 37 | Ohio | ~40K | 0.84× | |
| 38 | Iowa | ~10K | 0.84× | |
| 39 | Missouri | ~20K | 0.83× | |
| 40 | South Carolina | ~20K | 0.82× | |
| 41 | Oregon | ~20K | 0.82× | |
| 42 | Mississippi | ~10K | 0.81× | |
| 43 | Nebraska | ~7K | 0.81× | |
| 44 | Delaware | ~4K | 0.81× | |
| 45 | Tennessee | ~30K | 0.80× | |
| 46 | New Mexico | ~7K | 0.79× | |
| 47 | Oklahoma | ~10K | 0.75× | |
| 48 | Hawaii | ~5K | 0.73× | |
| 49 | Arizona | ~20K | 0.71× | |
| 50 | Nevada | ~10K | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Argos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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