Audi S5 Audience in United States

Audi S5 logo

Audi S5 has an estimated audience of 564,877 people in United States. 23.1% are female, 76.9% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Jaguar F-Type, Google News, Audi S4, Audi A5, BMW X5 (F15).

The average Audi S5 fan in United States is 32.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaguar F-Type, Google News, Audi S4, with strongest over-indexing on Jaguar F-Type (155.83× the country average). Demographically, the Audi S5 audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi S5 fans

Demographic split for Audi S5 audience in United States
MetricValue
Female23.1%
Male76.9%
Average age32.2
Estimated audience size564,877

Audience persona

The typical Audi S5 fan in United States is more male, around 32.2 years old, with strong Family Orientation tendencies and a notable affinity for Jaguar F-Type.

Top regions in United States

Top regions ranked by reach for Audi S5 in United States
RegionReachAffinity
California99,4371.6×
Texas59,7041.23×
Florida53,3761.4×
New York45,4681.44×
Illinois28,0231.49×
New Jersey23,8841.66×
Pennsylvania21,3101.12×
Georgia20,8381.2×
North Carolina18,8571.11×
Ohio17,3701×
Virginia16,6071.21×
Washington15,6671.38×
Michigan14,4850.98×
Massachusetts14,4691.3×
Maryland13,5571.4×
Colorado11,5371.3×
Arizona11,2940.98×
Tennessee10,5760.93×
Indiana9,8660.96×
Connecticut9,5581.69×
Missouri9,3781.03×
Wisconsin8,5441.01×
Minnesota8,3821.04×
South Carolina7,3880.87×
Nevada6,4551.18×
Oregon6,2160.96×
Alabama6,2120.79×
Utah5,6301.11×
Louisiana5,6150.77×
Kentucky4,8740.69×
Oklahoma4,6200.74×
Kansas3,9450.89×
Iowa3,4680.75×
Mississippi3,1860.68×
Arkansas2,8510.61×
Nebraska2,5320.89×
New Mexico2,4970.88×
New Hampshire2,4871.12×
Idaho2,3560.83×
Rhode Island1,9931.11×
West Virginia1,7140.65×
Hawaii1,6460.68×
Washington, District of Columbia1,6310.96×
Delaware1,5591×
Maine1,5360.76×
Vermont8770.88×
Montana8490.54×
North Dakota7830.67×
South Dakota7300.56×
Alaska5590.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi S5 audience
BrandAffinityCategory
Jaguar F-Type155.83×Cars & Mobility
Google News20×News
Audi S4156.3×Cars & Mobility
Audi A588.59×Cars & Mobility
BMW X5 (F15)51.74×Cars & Mobility
Audi A357.05×Cars & Mobility
Audi R837.93×Cars & Mobility
ECS Tuning68.18×Cars & Mobility
Audi A445×Cars & Mobility
Nissan 370Z61.3×Cars & Mobility
Lamborghini Huracán46.67×Cars & Mobility
Lamborghini Gallardo58.44×Cars & Mobility
Infiniti Q5040.26×Cars & Mobility
Audi A637.01×Cars & Mobility
HRE Performance Wheels61.47×Cars & Mobility
Used Cars9.38×Cars & Mobility
BMW X5 (E70)34.62×Cars & Mobility
Lamborghini Aventador30.48×Cars & Mobility
Hatchback12.55×Cars & Mobility
Audi A749.26×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi S5 audience
TraitClusterScore
Family OrientationCONSERVATISM2.37
Need for SecurityCONSERVATISM2.28
Luxury OrientationPREMIUM2.07
Early Adopter MentalityPOWER1.75
Risk AppetiteTHRILL1.62
IndulgenceJOY1.42

Worldwide distribution

Worldwide audience distribution share by country for Audi S5
CountryShare
United States26.6%
Germany8.6%
United Kingdom6.7%

See Audi S5 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi S5 have in United States?

Audi S5 has an estimated audience of 564,877 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi S5 fans?

23.1% of Audi S5 fans are female, 76.9% are male, with an average age of 32.2 years.

Which brands do Audi S5 fans like most?

Audi S5 fans show strongest brand affinity for Jaguar F-Type (155.83×), Google News (20×), and Audi S4 (156.3×) over the country average.

Where do Audi S5 fans live in United States?

Audi S5 fans in United States are most concentrated in California (reach 99,437), Texas (reach 59,704), and Florida (reach 53,376). These three regions account for the largest share of the active audience.

What other brands do Audi S5 fans also like?

Beyond Audi S5 itself, the audience over-indexes on Google News (20×), Audi S4 (156.3×), Audi A5 (88.59×), and BMW X5 (F15) (51.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi S5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.