Rascasse Audience Intelligence

Audi S5 Audience in United States

A data profile of the people who buy, follow and care about Audi S5 in United States — modelled from more than twelve digital signal sources. Audi S5 has an estimated audience of 570,014 people in United States.

#246among Car type in United States#277among Car Model in United States#976in Cars & Mobility

The average Audi S5 fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jaguar F-Type, Google News, Audi S4, with strongest over-indexing on Jaguar F-Type (155.83× the country average).

Demographically, the Audi S5 audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi S5 fan in United States is more male, around 32.2 years old, with strong Family Orientation tendencies and a notable affinity for Jaguar F-Type.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi S5 profile in United States.

Audience size
570K
in United States
Gender
23.1%♀
76.9% male
Age
32.2
average years
Country rank
#33881
Car Model in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi S5 fans

23.1% are female, 76.9% are male, average age 32.2.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Audi S5 audience in United States
MetricValue
Female23.1%
Male76.9%
Average age32.2
Estimated audience size570,014
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Audi S5 audience in United States
Age bracketShare%
16-1940%
20-2921%
30-3915%
40-4914%
50+10%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Audi S5 audience comes from United States.

Worldwide audience distribution share by country for Audi S5
CountryShare
United States26.6%
Germany8.7%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi S5 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi S5 fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~9K1.64×
02New Jersey~20K1.57×
03California~90K1.48×
04Illinois~30K1.46×
05Florida~50K1.35×
06Washington~20K1.32×
07New York~40K1.31×
08Colorado~10K1.31×
09Maryland~10K1.30×
10Massachusetts~10K1.29×
11New Hampshire~3K1.19×
12Virginia~20K1.18×
13Texas~60K1.14×
14Georgia~20K1.14×
15Utah~6K1.13×
16Nevada~6K1.11×
17Rhode Island~2K1.11×
18Pennsylvania~20K1.10×
19Minnesota~9K1.07×
20Delaware~2K1.07×
21North Carolina~20K1.05×
22Wisconsin~9K1.05×
23Missouri~9K1.02×
24Ohio~20K0.99×
25Arizona~10K0.99×
26Indiana~10K0.99×
27Michigan~10K0.96×
28Nebraska~3K0.96×
29Oregon~6K0.94×
30Washington, District of Columbia~2K0.94×
31Vermont<1K0.94×
32New Mexico~3K0.93×
33Tennessee~10K0.91×
34Kansas~4K0.91×
35Idaho~3K0.89×
36South Carolina~7K0.87×
37Maine~2K0.84×
38Alabama~6K0.80×
39Louisiana~6K0.80×
40North Dakota<1K0.80×
41Iowa~4K0.78×
42West Virginia~2K0.78×
43Oklahoma~5K0.77×
44Kentucky~5K0.75×
45Mississippi~3K0.73×
46Hawaii~2K0.72×
47South Dakota<1K0.71×
48Alaska<1K0.69×
49Arkansas~3K0.68×
50Montana~1K0.67×
Fig. 06

Affinity by region

Affinity by region — Audi S5, United States
0.67×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi S5 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi S5 audience
#·InterestCategoryAffinity×
01Audi S4Cars & Mobility156.30×
02Jaguar F-TypeCars & Mobility155.83×
03Audi A5Cars & Mobility88.59×
04BMW 7 Series (F01)Cars & Mobility81.12×
05ECS TuningCars & Mobility68.18×
06HRE Performance WheelsCars & Mobility61.47×
07Nissan 370ZCars & Mobility61.30×
08Lamborghini GallardoCars & Mobility58.44×
09Audi A3Cars & Mobility57.05×
10BMW X5 (F15)Cars & Mobility51.74×
11Lamborghini HuracánCars & Mobility46.67×
12Audi A4Cars & Mobility45.00×
13Infiniti Q50Cars & Mobility40.26×
14Audi R8Cars & Mobility37.93×
15Audi A6Cars & Mobility37.01×
16BMW X5 (E70)Cars & Mobility34.62×
17Lamborghini AventadorCars & Mobility30.48×
18Google NewsNews20.00×
19HatchbackCars & Mobility12.55×
20Used CarsCars & Mobility9.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi S5 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi S5 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.28×
PatriotismCONSERVATISM3.23×
Need for SecurityCONSERVATISM2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi S5 audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.62×
MindfulnessBALANCE0.70×
TraditionCONSERVATISM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi S5 have in United States?

Audi S5 has an estimated audience of 570,014 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi S5 fans?

23.1% of Audi S5 fans are female, 76.9% are male, with an average age of 32.2 years.

03

Which brands do Audi S5 fans like most?

Audi S5 fans show strongest brand affinity for Jaguar F-Type (155.83×), Google News (20×), and Audi S4 (156.3×) over the country average.

04

Where do Audi S5 fans live in United States?

Audi S5 fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Audi S5 fans also like?

Beyond Audi S5 itself, the audience over-indexes on Google News (20×), Audi S4 (156.3×), Audi A5 (88.59×), and BMW X5 (F15) (51.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Audi S5 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi S5. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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