Rascasse Audience Intelligence

Audi S4 Audience in United States

A data profile of the people who buy, follow and care about Audi S4 in United States — modelled from more than twelve digital signal sources. Audi S4 has an estimated audience of 447,734 people in United States.

#286among Car type in United States#327among Car Model in United States#1091in Cars & Mobility

The average Audi S4 fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jaguar F-Type, Audi S5, Google News, with strongest over-indexing on Jaguar F-Type (162.96× the country average).

Demographically, the Audi S4 audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi S4 fan in United States is more male, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for Jaguar F-Type.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi S4 profile in United States.

Audience size
448K
in United States
Gender
20.1%♀
79.9% male
Age
34.9
average years
Country rank
#39046
Car Model in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi S4 fans

20.1% are female, 79.9% are male, average age 34.9.

Fig. 02

Gender split

20.1%
Female
79.9%
Male
Demographic split for Audi S4 audience in United States
MetricValue
Female20.1%
Male79.9%
Average age34.9
Estimated audience size447,734
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Audi S4 audience in United States
Age bracketShare%
16-1935%
20-2918%
30-3915%
40-4917%
50+15%
Fig. 04

Worldwide distribution

28.4%

of the worldwide Audi S4 audience comes from United States.

Worldwide audience distribution share by country for Audi S4
CountryShare
United States28.4%
Germany6.9%
United Kingdom6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi S4 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi S4 fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~10K1.78×
02Connecticut~8K1.68×
03Utah~6K1.56×
04Washington~10K1.55×
05New Hampshire~3K1.48×
06Minnesota~10K1.46×
07Illinois~20K1.45×
08New Jersey~20K1.30×
09California~60K1.24×
10Massachusetts~10K1.23×
11Oregon~6K1.20×
12Idaho~3K1.19×
13Maryland~9K1.16×
14Pennsylvania~20K1.14×
15Wisconsin~8K1.13×
16Rhode Island~2K1.12×
17New York~30K1.11×
18Vermont<1K1.10×
19Nebraska~2K1.06×
20Nevada~5K1.05×
21Delaware~1K1.03×
22Florida~30K1.02×
23Virginia~10K1.02×
24Missouri~7K0.99×
25Maine~2K0.97×
26North Carolina~10K0.96×
27Michigan~10K0.96×
28Georgia~10K0.95×
29Indiana~8K0.95×
30New Mexico~2K0.92×
31Ohio~10K0.91×
32Arizona~9K0.91×
33North Dakota<1K0.91×
34Iowa~3K0.87×
35Kansas~3K0.85×
36South Dakota<1K0.85×
37Texas~30K0.82×
38West Virginia~2K0.82×
39South Carolina~5K0.79×
40Washington, District of Columbia~1K0.79×
41Tennessee~7K0.77×
42Montana<1K0.76×
43Alaska<1K0.76×
44Oklahoma~4K0.73×
45Kentucky~4K0.72×
46Hawaii~1K0.67×
47Arkansas~2K0.60×
48Alabama~4K0.57×
49Louisiana~3K0.56×
50Mississippi~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Audi S4, United States
0.56×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi S4 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi S4 audience
#·InterestCategoryAffinity×
01Jaguar F-TypeCars & Mobility162.96×
02Audi S5Cars & Mobility154.24×
03BMW 1 Series (E87)Cars & Mobility135.88×
04BMW 7 Series (F01)Cars & Mobility90.78×
05Nissan 370ZCars & Mobility61.49×
06Audi A5Cars & Mobility59.20×
07ECS TuningCars & Mobility58.35×
08Audi A3Cars & Mobility58.18×
09HRE Performance WheelsCars & Mobility57.83×
10Audi A4Cars & Mobility56.25×
11Lamborghini GallardoCars & Mobility55.79×
12Lamborghini HuracánCars & Mobility48.39×
13BMW X5 (F15)Cars & Mobility44.85×
14Infiniti Q50Cars & Mobility39.67×
15Audi R8Cars & Mobility36.20×
16Lamborghini AventadorCars & Mobility30.91×
17PEARSMusic & Radio23.02×
18Google NewsNews20.00×
19HatchbackCars & Mobility12.25×
20Used CarsCars & Mobility9.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi S4 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi S4 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.38×
PatriotismCONSERVATISM2.55×
Need for SecurityCONSERVATISM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi S4 audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.58×
TraditionCONSERVATISM0.70×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi S4 have in United States?

Audi S4 has an estimated audience of 447,734 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi S4 fans?

20.1% of Audi S4 fans are female, 79.9% are male, with an average age of 34.9 years.

03

Which brands do Audi S4 fans like most?

Audi S4 fans show strongest brand affinity for Jaguar F-Type (162.96×), Audi S5 (154.24×), and Google News (20×) over the country average.

04

Where do Audi S4 fans live in United States?

Audi S4 fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Audi S4 fans also like?

Beyond Audi S4 itself, the audience over-indexes on Audi S5 (154.24×), Google News (20×), Audi A3 (58.18×), and BMW 7 Series (F01) (90.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Audi S4 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi S4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →