Audi S4 Audience in United States

Audi S4 logo

Audi S4 has an estimated audience of 458,829 people in United States. 20.1% are female, 79.9% are male, average age 34.9. Top regions: California, Texas, Florida. Top brand affinities: Jaguar F-Type, Audi S5, Google News, Audi A3, Audi A4.

The average Audi S4 fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jaguar F-Type, Audi S5, Google News, with strongest over-indexing on Jaguar F-Type (162.96× the country average). Demographically, the Audi S4 audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi S4 fans

Demographic split for Audi S4 audience in United States
MetricValue
Female20.1%
Male79.9%
Average age34.9
Estimated audience size458,829

Audience persona

The typical Audi S4 fan in United States is more male, around 34.9 years old, with strong Family Orientation tendencies and a notable affinity for Jaguar F-Type.

Top regions in United States

Top regions ranked by reach for Audi S4 in United States
RegionReachAffinity
California68,7671.36×
Texas35,3350.9×
Florida34,8721.12×
New York30,5451.19×
Illinois23,2531.52×
Pennsylvania18,0351.17×
New Jersey16,3661.4×
Washington15,0021.63×
Georgia14,5491.03×
Colorado13,5921.88×
North Carolina13,3240.97×
Ohio12,7350.9×
Michigan11,9320.99×
Virginia11,8541.06×
Massachusetts11,8541.31×
Minnesota9,6571.47×
Maryland9,4651.2×
Arizona8,5720.92×
Connecticut8,1621.77×
Indiana7,8000.93×
Wisconsin7,4711.08×
Tennessee7,2040.78×
Missouri6,9840.94×
Oregon6,3131.2×
Utah6,1571.5×
South Carolina5,4080.78×
Nevada4,8031.08×
Kentucky3,9120.68×
Oklahoma3,4950.69×
Alabama3,3290.52×
Iowa3,1200.83×
Louisiana3,0510.52×
Kansas2,9110.81×
Idaho2,6331.14×
New Hampshire2,5511.41×
Nebraska2,3921.04×
New Mexico2,0380.89×
Arkansas1,8640.49×
Mississippi1,7580.46×
Rhode Island1,6121.1×
Maine1,5020.91×
West Virginia1,4700.69×
Delaware1,2520.99×
Hawaii1,1530.58×
Washington, District of Columbia1,0680.77×
Montana8220.65×
Vermont7830.97×
North Dakota7690.82×
South Dakota7520.71×
Alaska5430.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi S4 audience
BrandAffinityCategory
Jaguar F-Type162.96×Cars & Mobility
Audi S5154.24×Cars & Mobility
Google News20×News
Audi A358.18×Cars & Mobility
Audi A456.25×Cars & Mobility
Audi A559.2×Cars & Mobility
BMW X5 (F15)44.85×Cars & Mobility
Audi R836.2×Cars & Mobility
Lamborghini Huracán48.39×Cars & Mobility
Nissan 370Z61.49×Cars & Mobility
Infiniti Q5039.67×Cars & Mobility
Lamborghini Gallardo55.79×Cars & Mobility
Used Cars9.33×Cars & Mobility
ECS Tuning58.35×Cars & Mobility
BMW 7 Series (F01)90.78×Cars & Mobility
Lamborghini Aventador30.91×Cars & Mobility
PEARS23.02×Music & Radio
HRE Performance Wheels57.83×Cars & Mobility
Hatchback12.25×Cars & Mobility
BMW 1 Series (E87)135.88×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi S4 audience
TraitClusterScore
Family OrientationCONSERVATISM2.35
Luxury OrientationPREMIUM1.92
Career OrientationPOWER1.89
Early Adopter MentalityPOWER1.84
Need for SecurityCONSERVATISM1.74
IndulgenceJOY1.58

Worldwide distribution

Worldwide audience distribution share by country for Audi S4
CountryShare
United States28.9%
Germany6.9%
United Kingdom6.5%

See Audi S4 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi S4 have in United States?

Audi S4 has an estimated audience of 458,829 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi S4 fans?

20.1% of Audi S4 fans are female, 79.9% are male, with an average age of 34.9 years.

Which brands do Audi S4 fans like most?

Audi S4 fans show strongest brand affinity for Jaguar F-Type (162.96×), Audi S5 (154.24×), and Google News (20×) over the country average.

Where do Audi S4 fans live in United States?

Audi S4 fans in United States are most concentrated in California (reach 68,767), Texas (reach 35,335), and Florida (reach 34,872). These three regions account for the largest share of the active audience.

What other brands do Audi S4 fans also like?

Beyond Audi S4 itself, the audience over-indexes on Audi S5 (154.24×), Google News (20×), Audi A3 (58.18×), and Audi A4 (56.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi S4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.