PEARS Audience in United States
PEARS has an estimated audience of 2,113,020 people in United States. 24.7% are female, 75.3% are male, average age 37.0. Top brand affinities: Dog breed, Cullinan Diamond, Urban Outfitters, Diane Sawyer, Embroidery Library.
Top brand affinities include Dog breed, Cullinan Diamond, Urban Outfitters, with strongest over-indexing on Dog breed (1.58× the country average). Demographically, the PEARS audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Family Orientation, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Punk
Demographics of PEARS fans
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 37.0 |
| Estimated audience size | 2,113,020 |
Audience persona
The typical PEARS fan in United States is more male, around 37.0 years old, with strong Family Orientation tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 1.58× | Pets & Animals |
| Cullinan Diamond | 19.99× | |
| Urban Outfitters | 2.06× | Shopping |
| Diane Sawyer | 9.37× | Movies & TV |
| Embroidery Library | 16.32× | Home & Garden |
| Elsword | 14.61× | Games |
| Hammock camping | 6.1× | Travel & Leisure |
| N1 road (South Africa) | 3.25× | Travel & Leisure |
| Arrietty | 10.92× | Movies & TV |
| Regional styles of Mexican music | 2.1× | Music & Radio |
| Historic site | 3.1× | Arts & Culture |
| UK garage | 3.92× | Music & Radio |
| Home Delivery | 2.23× | Food & Beverages |
| Rapid prototyping | 12.34× | Business & Career |
| Hog Hunting | 2.23× | Sports |
| Keith Stanfield | 4.29× | Movies & TV |
| Suikoden IV | 19.99× | Games |
| Winemaking | 2.76× | Food & Beverages |
| Wikia | 1.98× | Internet & Social Media |
| Home staging | 2.89× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.07 |
| Patriotism | CONSERVATISM | 1.65 |
| Need for Security | CONSERVATISM | 1.5 |
| Risk Appetite | THRILL | 1.33 |
| Individualism | JOY | 1.24 |
| Early Adopter Mentality | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.7% |
| India | 22.3% |
| Japan | 5.4% |
See PEARS audiences in other countries
More Punk audiences in United States
- Casey (36,114,748)
- Slope (9,868,824)
- Shutdown (6,234,026)
- PUP (6,045,829)
- Foundation (4,859,600)
How to read this data
Audience size is the estimated number of people in United States who actively search for PEARS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.