Rascasse Audience Intelligence

PEARS Audience in United States

A data profile of the people who buy, follow and care about PEARS in United States — modelled from more than twelve digital signal sources. PEARS has an estimated audience of 3,566,591 people in United States.

#11among Punk in United States#1210among Person in United States#861in Music & Radio

The average PEARS fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dead Kennedys, Robert Trujillo, Solar energy, with strongest over-indexing on Dead Kennedys (60.42× the country average).

Demographically, the PEARS audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PEARS fan in United States is more male, around 37.0 years old, with strong Patriotism tendencies and a notable affinity for Dead Kennedys.

Category: Music & Radio · Type: Person · Subtype: Punk

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PEARS profile in United States.

Audience size
3.6M
in United States
Gender
39.7%♀
60.3% male
Age
37.0
average years
Country rank
#8883
Person in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of PEARS fans

39.7% are female, 60.3% are male, average age 37.0.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for PEARS audience in United States
MetricValue
Female39.7%
Male60.3%
Average age37.0
Estimated audience size3,566,591
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the PEARS audience in United States
Age bracketShare%
16-1920%
20-2923%
30-3926%
40-4921%
50+11%
Fig. 04

Worldwide distribution

40.6%

of the worldwide PEARS audience comes from United States.

Worldwide audience distribution share by country for PEARS
CountryShare
United States40.6%
India16.4%
Japan8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PEARS audience in United States is strongest.

Fig. 05

Top regions by affinity

PEARS fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K2.72×
02Mississippi~80K2.35×
03Kentucky~100K2.04×
04Arkansas~50K1.59×
05Ohio~200K1.47×
06South Carolina~70K1.23×
07Pennsylvania~200K1.22×
08Georgia~100K1.14×
09Massachusetts~90K1.11×
10Texas~400K1.10×
11Indiana~80K1.08×
12Missouri~70K1.08×
13New Jersey~100K1.06×
14Washington, District of Columbia~10K1.06×
15Delaware~10K1.04×
16Alabama~60K1.03×
17Virginia~90K0.98×
18South Dakota~9K0.98×
19Oregon~40K0.97×
20Nebraska~20K0.97×
21Hawaii~20K0.97×
22California~400K0.94×
23North Carolina~100K0.93×
24North Dakota~7K0.92×
25New York~200K0.90×
26Maryland~60K0.90×
27Tennessee~70K0.89×
28Illinois~100K0.88×
29Washington~70K0.88×
30Alaska~7K0.88×
31Kansas~30K0.85×
32Nevada~30K0.84×
33Oklahoma~40K0.83×
34Minnesota~50K0.81×
35Iowa~30K0.81×
36Connecticut~30K0.80×
37Arizona~60K0.78×
38Utah~30K0.78×
39Colorado~50K0.77×
40Rhode Island~10K0.77×
41Florida~200K0.76×
42Michigan~80K0.76×
43Wisconsin~50K0.76×
44Idaho~20K0.76×
45Vermont~5K0.75×
46West Virginia~10K0.73×
47Maine~10K0.72×
48Montana~8K0.72×
49New Mexico~10K0.71×
50New Hampshire~10K0.71×
Fig. 06

Affinity by region

Affinity by region — PEARS, United States
0.71×1.00×2.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PEARS audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PEARS audience
#·InterestCategoryAffinity×
01Dead KennedysMusic & Radio60.42×
02Robert TrujilloMusic & Radio43.57×
03Audi S4Cars & Mobility23.02×
04Audi S5Cars & Mobility21.11×
05Mars Attacks!Movies & TV19.82×
06Mazda6Cars & Mobility15.57×
07City carCars & Mobility9.46×
08SuperchargerCars & Mobility7.77×
09Family carCars & Mobility6.84×
10CarcareCars & Mobility6.04×
11Auto showCars & Mobility5.48×
12HatchbackCars & Mobility4.67×
13Solar energyHome & Garden4.25×
14Sustainable energyHome & Garden4.15×
15Renewable energyBusiness & Career4.11×
16Discount TireShopping3.88×
17Used CarsCars & Mobility3.77×
18FedExBusiness & Career3.67×
19Mortgage loansBusiness & Career2.45×
20AutoZoneCars & Mobility2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PEARS audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PEARS audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
Family OrientationCONSERVATISM2.31×
Need for SecurityCONSERVATISM1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PEARS audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Healthy LifestyleBALANCE0.77×
Pet OwnershipJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does PEARS have in United States?

PEARS has an estimated audience of 3,566,591 people in United States, concentrated in California and Texas.

02

What is the gender split and age of PEARS fans?

39.7% of PEARS fans are female, 60.3% are male, with an average age of 37.0 years.

03

Which brands do PEARS fans like most?

PEARS fans show strongest brand affinity for Dead Kennedys (60.42×), Robert Trujillo (43.57×), and Solar energy (4.25×) over the country average.

04

Where do PEARS fans live in United States?

PEARS fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do PEARS fans also like?

Beyond PEARS itself, the audience over-indexes on Robert Trujillo (43.57×), Solar energy (4.25×), City car (9.46×), and FedEx (3.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for PEARS. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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