Liam Lawson Audience in United States

Liam Lawson has an estimated audience of 532,048 people in United States. 21.5% are female, 78.5% are male, average age 34.4. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Lewis Hamilton, Charles Leclerc, Daniel Ricciardo, Carcare.

The average Liam Lawson fan in United States is 34.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Lewis Hamilton, Charles Leclerc, with strongest over-indexing on Max Verstappen (64.34× the country average). Demographically, the Liam Lawson audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Liam Lawson fans

Demographic split for Liam Lawson audience in United States
MetricValue
Female21.5%
Male78.5%
Average age34.4
Estimated audience size532,048

Audience persona

The typical Liam Lawson fan in United States is more male, around 34.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Liam Lawson in United States
RegionReachAffinity
California104,7671.79×
Texas66,0331.44×
Florida43,2601.2×
New York38,6281.3×
Illinois21,3791.21×
Georgia17,7651.08×
Washington17,4061.63×
Pennsylvania17,2090.96×
North Carolina17,1541.07×
Massachusetts16,1251.54×
Ohio14,8620.91×
Virginia14,6801.13×
New Jersey14,3781.06×
Colorado12,5061.49×
Indiana10,5671.09×
Tennessee9,7690.92×
Maryland9,1051×
Michigan8,4090.6×
Wisconsin8,0701.01×
Minnesota8,0321.05×
Arizona7,6920.71×
Oregon7,6221.25×
Nevada7,2931.42×
South Carolina7,0080.88×
Missouri6,9470.81×
Connecticut6,8431.28×
Utah6,4661.36×
Oklahoma4,6990.8×
Louisiana4,5980.67×
Kentucky4,5870.69×
Iowa3,6270.83×
Kansas3,5980.86×
Alabama3,1560.42×
Washington, District of Columbia2,8871.81×
Arkansas2,6890.61×
Hawaii2,5971.14×
Idaho2,5790.97×
New Hampshire2,4181.15×
Nebraska2,3470.88×
New Mexico2,2490.84×
Maine1,8460.97×
Mississippi1,7880.41×
Rhode Island1,4290.84×
West Virginia1,3870.56×
Montana1,3150.89×
Vermont1,0791.15×
Delaware1,0390.71×
South Dakota8860.72×
North Dakota7810.71×
Wyoming5610.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liam Lawson audience
BrandAffinityCategory
Max Verstappen64.34×Sports
Lewis Hamilton41.8×Sports
Charles Leclerc40.12×Sports
Daniel Ricciardo79.84×Sports
Carcare11.68×Cars & Mobility
Indianapolis Motor Speedway14.87×Sports
Antique car10.37×Cars & Mobility
Ice Hockey World Championships13.5×Sports
Pierre Gasly50.06×Sports
Sim racing30.15×Games
Michael Schumacher24.89×Sports
Valtteri Bottas41.49×Sports
Kia Sportage18.2×Cars & Mobility
Toyota Supra12.81×Cars & Mobility
Auto show8.32×Cars & Mobility
Fernando Alonso23.92×Sports
Porsche 91111.86×Cars & Mobility
Autism Awareness6.61×Health
Sergio Pérez31.82×Sports
Hatchback5.82×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liam Lawson audience
TraitClusterScore
Luxury OrientationPREMIUM2.7
Risk AppetiteTHRILL1.76
Family OrientationCONSERVATISM1.74
Early Adopter MentalityPOWER1.71
PatriotismCONSERVATISM1.61
LGBTQ+ IdentityOPEN1.47

Worldwide distribution

Worldwide audience distribution share by country for Liam Lawson
CountryShare
New Zealand17.7%
United States9.0%
United Kingdom7.5%

See Liam Lawson audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Liam Lawson have in United States?

Liam Lawson has an estimated audience of 532,048 people in United States, concentrated in California and Texas.

What is the gender split and age of Liam Lawson fans?

21.5% of Liam Lawson fans are female, 78.5% are male, with an average age of 34.4 years.

Which brands do Liam Lawson fans like most?

Liam Lawson fans show strongest brand affinity for Max Verstappen (64.34×), Lewis Hamilton (41.8×), and Charles Leclerc (40.12×) over the country average.

Where do Liam Lawson fans live in United States?

Liam Lawson fans in United States are most concentrated in California (reach 104,767), Texas (reach 66,033), and Florida (reach 43,260). These three regions account for the largest share of the active audience.

What other brands do Liam Lawson fans also like?

Beyond Liam Lawson itself, the audience over-indexes on Lewis Hamilton (41.8×), Charles Leclerc (40.12×), Daniel Ricciardo (79.84×), and Carcare (11.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liam Lawson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.