Rascasse Audience Intelligence

Liam Lawson Audience in United States

A data profile of the people who buy, follow and care about Liam Lawson in United States — modelled from more than twelve digital signal sources. Liam Lawson has an estimated audience of 434,199 people in United States.

#88among Motorsport in United States#9749among Person in United States#3921in Sports

The average Liam Lawson fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Daniel Ricciardo, Valtteri Bottas, Fernando Alonso, with strongest over-indexing on Daniel Ricciardo (272.01× the country average).

Demographically, the Liam Lawson audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liam Lawson fan in United States is more male, around 34.5 years old, with strong Patriotism tendencies and a notable affinity for Daniel Ricciardo.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liam Lawson profile in United States.

Audience size
434K
in United States
Gender
24.3%♀
75.7% male
Age
34.5
average years
Country rank
#39735
Person in United States
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liam Lawson fans

24.3% are female, 75.7% are male, average age 34.5.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Liam Lawson audience in United States
MetricValue
Female24.3%
Male75.7%
Average age34.5
Estimated audience size434,199
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Liam Lawson audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Liam Lawson audience comes from United States.

Worldwide audience distribution share by country for Liam Lawson
CountryShare
New Zealand19.2%
United States8.3%
Mexico6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liam Lawson audience in United States is strongest.

Fig. 05

Top regions by affinity

Liam Lawson fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.66×
02Washington, District of Columbia~3K1.64×
03Washington~20K1.50×
04Massachusetts~10K1.41×
05Colorado~10K1.40×
06Nevada~7K1.38×
07Utah~6K1.36×
08Texas~60K1.32×
09Connecticut~7K1.26×
10New York~40K1.23×
11Oregon~7K1.18×
12Florida~40K1.16×
13Hawaii~3K1.14×
14New Hampshire~2K1.14×
15Illinois~20K1.13×
16Vermont~1K1.11×
17Virginia~10K1.09×
18North Carolina~20K1.05×
19New Jersey~10K1.05×
20Indiana~10K1.03×
21Minnesota~8K1.03×
22Idaho~3K1.03×
23Georgia~20K1.02×
24Wisconsin~8K0.99×
25Maine~2K0.98×
26Maryland~9K0.97×
27Montana~1K0.95×
28Pennsylvania~20K0.92×
29Arizona~10K0.92×
30Rhode Island~2K0.92×
31Tennessee~10K0.91×
32Kansas~4K0.90×
33Nebraska~2K0.90×
34Alaska~1K0.89×
35Ohio~10K0.88×
36South Carolina~7K0.87×
37Iowa~4K0.86×
38New Mexico~2K0.86×
39North Dakota<1K0.84×
40Missouri~7K0.83×
41South Dakota~1K0.83×
42Delaware~1K0.82×
43Oklahoma~5K0.81×
44Michigan~10K0.76×
45Kentucky~5K0.75×
46Arkansas~3K0.75×
47Louisiana~5K0.72×
48West Virginia~2K0.72×
49Alabama~5K0.64×
50Mississippi~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Liam Lawson, United States
0.62×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liam Lawson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liam Lawson audience
#·InterestCategoryAffinity×
01Daniel RicciardoSports272.01×
02Valtteri BottasSports147.07×
03Sergio PérezSports117.53×
04Fernando AlonsoSports84.26×
05Ayrton SennaSports69.82×
06Pierre GaslySports59.22×
07Charles LeclercSports44.25×
08Michael SchumacherSports37.89×
09Sim racingGames36.76×
10Red Bull RacingSports34.45×
11Ice Hockey World ChampionshipsSports31.96×
12Max VerstappenSports30.02×
13Lewis HamiltonSports28.08×
14Mercedes AMG Petronas F1Sports22.37×
15Scuderia FerrariSports16.85×
16CarcareCars & Mobility12.86×
17Antique carCars & Mobility12.08×
18Auto showCars & Mobility9.78×
19Formula OneSports5.89×
20Kyle BuschSports5.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liam Lawson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liam Lawson audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.25×
Risk AppetiteTHRILL1.88×
Luxury OrientationPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liam Lawson audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
SpiritualityBALANCE0.78×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liam Lawson have in United States?

Liam Lawson has an estimated audience of 434,199 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Liam Lawson fans?

24.3% of Liam Lawson fans are female, 75.7% are male, with an average age of 34.5 years.

03

Which brands do Liam Lawson fans like most?

Liam Lawson fans show strongest brand affinity for Daniel Ricciardo (272.01×), Valtteri Bottas (147.07×), and Fernando Alonso (84.26×) over the country average.

04

Where do Liam Lawson fans live in United States?

Liam Lawson fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Liam Lawson fans also like?

Beyond Liam Lawson itself, the audience over-indexes on Valtteri Bottas (147.07×), Fernando Alonso (84.26×), Charles Leclerc (44.25×), and Sergio Pérez (117.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Liam Lawson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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