Electric vehicle network Audience in Germany
Electric vehicle network has an estimated audience of 1,193,170 people in Germany. 28.5% are female, 71.5% are male, average age 33.0. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: BMW i8, Toyota Prius, 5G, Renewable energy, Payback.
The average Electric vehicle network fan in Germany is 33.0 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include BMW i8, Toyota Prius, 5G, with strongest over-indexing on BMW i8 (62.36× the country average). Demographically, the Electric vehicle network audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Electric vehicle network fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 33.0 |
| Estimated audience size | 1,193,170 |
Audience persona
The typical Electric vehicle network fan in Germany is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for BMW i8.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 137,841 | 0.72× |
| Nordrhein-Westfalen | 125,711 | 0.48× |
| Berlin | 94,827 | 1.78× |
| Hessen | 92,952 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BMW i8 | 62.36× | Cars & Mobility |
| Toyota Prius | 65.03× | Cars & Mobility |
| 5G | 42.62× | Technology & Electronics |
| Renewable energy | 9.09× | Business & Career |
| Payback | 12.76× | Shopping |
| Tesla Powerwall | 52.55× | Home & Garden |
| BMW i3 | 22.67× | Cars & Mobility |
| Data science | 17.77× | Business & Career |
| BMW i | 24.75× | Cars & Mobility |
| Sustainable energy | 5.09× | Home & Garden |
| Robotics | 11.07× | Technology & Electronics |
| Connected car | 18.54× | Cars & Mobility |
| Tesla Model S | 12.2× | Cars & Mobility |
| Hatchback | 4.87× | Cars & Mobility |
| Cloud computing | 4.38× | Technology & Electronics |
| FIFA World Cup | 2.41× | Sports |
| Hybrid electric vehicle | 4.73× | Cars & Mobility |
| Rossmann | 2.51× | Shopping |
| Carcare | 4.24× | Cars & Mobility |
| N26 | 6.72× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.68 |
| Sustainability | BALANCE | 2 |
| Need for Security | CONSERVATISM | 1.58 |
| Indulgence | JOY | 1.5 |
| DIY Mentality | THRILL | 1.5 |
| Luxury Orientation | PREMIUM | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 65.1% |
| United Kingdom | 6.4% |
| United States | 5.2% |
See Electric vehicle network audiences in other countries
- Electric vehicle network — United States
- Electric vehicle network — United Kingdom
- Electric vehicle network — France
- Electric vehicle network — Italy
- Electric vehicle network — Spain
- Electric vehicle network — Brazil
- Electric vehicle network — Japan
- Electric vehicle network — South Korea
- Electric vehicle network — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric vehicle network have in Germany?
Electric vehicle network has an estimated audience of 1,193,170 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Electric vehicle network fans?
28.5% of Electric vehicle network fans are female, 71.5% are male, with an average age of 33.0 years.
Which brands do Electric vehicle network fans like most?
Electric vehicle network fans show strongest brand affinity for BMW i8 (62.36×), Toyota Prius (65.03×), and 5G (42.62×) over the country average.
Where do Electric vehicle network fans live in Germany?
Electric vehicle network fans in Germany are most concentrated in Bayern (reach 137,841), Nordrhein-Westfalen (reach 125,711), and Berlin (reach 94,827). These three regions account for the largest share of the active audience.
What other brands do Electric vehicle network fans also like?
Beyond Electric vehicle network itself, the audience over-indexes on Toyota Prius (65.03×), 5G (42.62×), Renewable energy (9.09×), and Payback (12.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric vehicle network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.