Rascasse Audience Intelligence

Electric vehicle network Audience in Germany

A data profile of the people who buy, follow and care about Electric vehicle network in Germany — modelled from more than twelve digital signal sources. Electric vehicle network has an estimated audience of 1,193,170 people in Germany.

#2791among Topic in Germany#276in Cars & Mobility

The average Electric vehicle network fan in Germany is 33.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include BMW i8, 5G, Payback, with strongest over-indexing on BMW i8 (64.08× the country average).

Demographically, the Electric vehicle network audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.

The typical Electric vehicle network fan in Germany is more male, around 33.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for BMW i8.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric vehicle network profile in Germany.

Audience size
1.2M
in Germany
Gender
28.5%♀
71.5% male
Age
33.0
average years
Country rank
#5535
Topic in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric vehicle network fans

28.5% are female, 71.5% are male, average age 33.0.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Electric vehicle network audience in Germany
MetricValue
Female28.5%
Male71.5%
Average age33.0
Estimated audience size1,193,170
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Electric vehicle network audience in Germany
Age bracketShare%
16-1940%
20-2919%
30-3915%
40-4915%
50+12%
Fig. 04

Worldwide distribution

65.1%

of the worldwide Electric vehicle network audience comes from Germany.

Worldwide audience distribution share by country for Electric vehicle network
CountryShare
Germany65.1%
United Kingdom6.4%
United States5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric vehicle network audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric vehicle network fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.15×
02Hessen~90K1.01×
03Bayern~200K0.95×
04Nordrhein-Westfalen~200K0.91×
Fig. 06

Affinity by region

Affinity by region — Electric vehicle network, Germany
0.91×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric vehicle network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric vehicle network audience
#·InterestCategoryAffinity×
01BMW i8Cars & Mobility64.08×
025GTechnology & Electronics45.77×
03Toyota PriusCars & Mobility43.99×
04Tesla PowerwallHome & Garden40.24×
05BMW iCars & Mobility22.63×
06BMW i3Cars & Mobility20.34×
07Data scienceBusiness & Career15.88×
08RoboticsTechnology & Electronics15.38×
09PaybackShopping13.17×
10Tesla Model SCars & Mobility13.08×
11Rechargeable batteryHome & Garden12.24×
12HomebrewingFood & Beverages9.01×
13Renewable energyBusiness & Career7.85×
14Ethical consumerismShopping5.01×
15Computer securityBusiness & Career4.97×
16Cloud computingTechnology & Electronics4.67×
17Sustainable energyHome & Garden3.69×
18EnergyHome & Garden2.65×
19TagesschauMovies & TV2.15×
20FC Bayern MunichSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric vehicle network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric vehicle network audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.49×
Need for SecurityCONSERVATISM2.31×
Career OrientationPOWER1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric vehicle network audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
TraditionCONSERVATISM0.82×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric vehicle network have in Germany?

Electric vehicle network has an estimated audience of 1,193,170 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric vehicle network fans?

28.5% of Electric vehicle network fans are female, 71.5% are male, with an average age of 33.0 years.

03

Which brands do Electric vehicle network fans like most?

Electric vehicle network fans show strongest brand affinity for BMW i8 (64.08×), 5G (45.77×), and Payback (13.17×) over the country average.

04

Where do Electric vehicle network fans live in Germany?

Electric vehicle network fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Hessen (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Electric vehicle network fans also like?

Beyond Electric vehicle network itself, the audience over-indexes on 5G (45.77×), Payback (13.17×), Toyota Prius (43.99×), and Renewable energy (7.85×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric vehicle network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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