Cybernetics Audience in Germany
Cybernetics has an estimated audience of 328,080 people in Germany. 56.8% are female, 43.2% are male, average age 45.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Ma Mère, Eden Lake, Progressive rock, Intraocular lens, Home construction.
The average Cybernetics fan in Germany is 45.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Ma Mère, Eden Lake, Progressive rock, with strongest over-indexing on Ma Mère (55.15× the country average). Demographically, the Cybernetics audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Need for Security, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Cybernetics fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 45.7 |
| Estimated audience size | 328,080 |
Audience persona
The typical Cybernetics fan in Germany is more female, around 45.7 years old, with strong Need for Security tendencies and a notable affinity for Ma Mère.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,130 | 0.98× |
| Baden-Württemberg | 64,479 | 1.44× |
| Bayern | 54,405 | 1.03× |
| Niedersachsen | 29,239 | 0.92× |
| Hessen | 26,222 | 1.05× |
| Berlin | 20,761 | 1.42× |
| Sachsen | 19,380 | 1.2× |
| Rheinland-Pfalz | 15,625 | 0.95× |
| Schleswig-Holstein | 10,603 | 0.9× |
| Hamburg | 8,859 | 1.19× |
| Brandenburg | 7,965 | 0.78× |
| Thüringen | 7,866 | 0.94× |
| Sachsen-Anhalt | 7,705 | 0.91× |
| Mecklenburg-Vorpommern | 4,663 | 0.74× |
| Saarland | 2,735 | 0.68× |
| Bremen | 2,430 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ma Mère | 55.15× | Movies & TV |
| Eden Lake | 16.98× | Movies & TV |
| Progressive rock | 4.78× | Music & Radio |
| Intraocular lens | 23.83× | Health |
| Home construction | 1.56× | Home & Garden |
| Israel | 3.04× | Travel & Leisure |
| CAC 40 | 2.17× | Business & Career |
| Low-carbon emission | 8.44× | Politics & Society |
| Unique Gifts | 1.69× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 1.97× | Kids & Family |
| Este, Veneto | 2.36× | Travel & Leisure |
| Hypertext | 2.76× | Technology & Electronics |
| Birthday Gifts | 1.59× | Kids & Family |
| Urban horticulture | 1.6× | Home & Garden |
| Business English | 2.33× | Business & Career |
| Natural rubber | 1.91× | Cars & Mobility |
| Hostelworld | 4.08× | Travel & Leisure |
| Volvo V60 | 3.06× | Cars & Mobility |
| Golem | 1.99× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.65 |
| Individualism | JOY | 2.18 |
| Early Adopter Mentality | POWER | 1.88 |
| Career Orientation | POWER | 1.58 |
| Pet Ownership | JOY | 1.43 |
| Patriotism | CONSERVATISM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.2% |
| Italy | 11.0% |
| Brazil | 8.1% |
See Cybernetics audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Cybernetics have in Germany?
Cybernetics has an estimated audience of 328,080 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Cybernetics fans?
56.8% of Cybernetics fans are female, 43.2% are male, with an average age of 45.7 years.
Which brands do Cybernetics fans like most?
Cybernetics fans show strongest brand affinity for Ma Mère (55.15×), Eden Lake (16.98×), and Progressive rock (4.78×) over the country average.
Where do Cybernetics fans live in Germany?
Cybernetics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,130), Baden-Württemberg (reach 64,479), and Bayern (reach 54,405). These three regions account for the largest share of the active audience.
What other brands do Cybernetics fans also like?
Beyond Cybernetics itself, the audience over-indexes on Eden Lake (16.98×), Progressive rock (4.78×), Intraocular lens (23.83×), and Home construction (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cybernetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.