Rascasse Audience Intelligence

Electric utility Audience in United States

A data profile of the people who buy, follow and care about Electric utility in United States — modelled from more than twelve digital signal sources. Electric utility has an estimated audience of 1,423,345 people in United States.

#7480among Topic in United States#966in Home & Garden

The average Electric utility fan in United States is 46.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Sustainable energy, Renewable energy, Moped, with strongest over-indexing on Sustainable energy (15.38× the country average).

Demographically, the Electric utility audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Sustainability, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric utility fan in United States is more male, around 46.1 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric utility profile in United States.

Audience size
1.4M
in United States
Gender
39.5%♀
60.5% male
Age
46.1
average years
Country rank
#18473
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric utility fans

39.5% are female, 60.5% are male, average age 46.1.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Electric utility audience in United States
MetricValue
Female39.5%
Male60.5%
Average age46.1
Estimated audience size1,423,345
Fig. 03

Age distribution

Ø 46.1
average years
Age distribution of the Electric utility audience in United States
Age bracketShare%
16-199%
20-2913%
30-3916%
40-4922%
50+40%
Fig. 04

Worldwide distribution

24.5%

of the worldwide Electric utility audience comes from United States.

Worldwide audience distribution share by country for Electric utility
CountryShare
United States24.5%
Germany14.7%
France10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric utility audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric utility fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K5.96×
02Michigan~90K2.49×
03South Dakota~8K2.34×
04Alabama~40K2.23×
05Florida~200K1.95×
06South Carolina~30K1.38×
07Pennsylvania~70K1.36×
08Louisiana~20K1.24×
09Arkansas~10K1.19×
10Indiana~30K1.18×
11New Mexico~8K1.07×
12Idaho~7K1.02×
13Alaska~3K1.02×
14Mississippi~10K0.99×
15Tennessee~30K0.98×
16Oklahoma~20K0.98×
17Vermont~2K0.98×
18Kansas~10K0.97×
19Oregon~20K0.96×
20North Dakota~3K0.96×
21Washington, District of Columbia~4K0.94×
22Montana~4K0.94×
23Georgia~40K0.93×
24Delaware~4K0.93×
25Kentucky~20K0.92×
26West Virginia~6K0.92×
27North Carolina~40K0.91×
28Rhode Island~4K0.91×
29Connecticut~10K0.90×
30New Hampshire~5K0.89×
31Maine~4K0.88×
32Washington~20K0.86×
33Hawaii~5K0.86×
34Missouri~20K0.85×
35Nebraska~6K0.85×
36Wisconsin~20K0.83×
37Iowa~10K0.83×
38Virginia~30K0.81×
39Minnesota~20K0.81×
40New York~60K0.79×
41Ohio~30K0.79×
42Colorado~20K0.78×
43Utah~10K0.77×
44Arizona~20K0.76×
45Nevada~10K0.75×
46New Jersey~30K0.73×
47Massachusetts~20K0.71×
48Maryland~20K0.69×
49California~100K0.66×
50Illinois~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Electric utility, United States
0.64×1.00×5.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric utility audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric utility audience
#·InterestCategoryAffinity×
01MopedCars & Mobility20.64×
02Sustainable energyHome & Garden15.38×
03ExxonMobilCars & Mobility10.94×
04Renewable energyBusiness & Career10.55×
05Elderly careHealth9.29×
06LotteryGames5.85×
07Efficient energy useTechnology & Electronics5.83×
08Weather forecastingHome & Garden5.78×
09Solar energyHome & Garden5.47×
10FedExBusiness & Career5.45×
11Home automationTechnology & Electronics5.33×
12Online bankingBusiness & Career4.86×
13QVCMovies & TV4.25×
14Mortgage loansBusiness & Career4.03×
15Vehicle insuranceCars & Mobility4.02×
16First class travelTravel & Leisure3.97×
17Discount storesShopping2.83×
18McDonald'sFood & Beverages2.26×
19PinterestInternet & Social Media2.21×
20FurnitureHome & Garden1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric utility audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric utility audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.76×
Family OrientationCONSERVATISM2.94×
Convenience OrientationPREMIUM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric utility audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
MindfulnessBALANCE0.70×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric utility have in United States?

Electric utility has an estimated audience of 1,423,345 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Electric utility fans?

39.5% of Electric utility fans are female, 60.5% are male, with an average age of 46.1 years.

03

Which brands do Electric utility fans like most?

Electric utility fans show strongest brand affinity for Sustainable energy (15.38×), Renewable energy (10.55×), and Moped (20.64×) over the country average.

04

Where do Electric utility fans live in United States?

Electric utility fans in United States are most concentrated in Texas (reach ~700K), Florida (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Electric utility fans also like?

Beyond Electric utility itself, the audience over-indexes on Renewable energy (10.55×), Moped (20.64×), FedEx (5.45×), and Solar energy (5.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Electric utility audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric utility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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