Electric utility Audience in United States

Electric utility has an estimated audience of 1,423,345 people in United States. 39.5% are female, 60.5% are male, average age 46.1. Top regions: Texas, Florida, Michigan. Top brand affinities: Capital One, CarGurus, Google Maps, Indeed.com, AccuWeather.

The average Electric utility fan in United States is 46.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Michigan. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (17.7× the country average). Demographically, the Electric utility audience skews more male with an average age of 46.1, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Electric utility fans

Demographic split for Electric utility audience in United States
MetricValue
Female39.5%
Male60.5%
Average age46.1
Estimated audience size1,423,345

Audience persona

The typical Electric utility fan in United States is more male, around 46.1 years old, with strong Need for Security tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Electric utility in United States
RegionReachAffinity
Texas831,4076.79×
Florida214,2312.22×
Michigan107,1762.88×
California71,6030.46×
Alabama53,0312.67×
New York39,0130.49×
Georgia38,3090.87×
North Carolina35,6840.83×
Indiana35,4411.36×
Pennsylvania32,3510.68×
South Carolina29,6561.38×
Ohio28,6400.65×
Louisiana26,3151.43×
Tennessee24,8530.87×
Washington23,7650.83×
Virginia23,2510.67×
New Jersey22,1330.61×
Illinois18,8950.4×
Arizona18,6390.64×
Wisconsin16,0430.75×
Missouri15,4130.67×
Kentucky15,3100.86×
Oklahoma15,1710.96×
Oregon14,7630.9×
Arkansas14,3301.22×
Colorado12,5620.56×
Massachusetts12,3560.44×
South Dakota11,5393.51×
Minnesota11,3740.56×
Maryland11,1880.46×
Connecticut10,4320.73×
Mississippi9,4710.81×
Kansas7,8990.7×
New Mexico7,7461.09×
Nevada6,7440.49×
Iowa6,3200.54×
Utah5,9470.47×
Idaho5,5280.77×
West Virginia4,2760.65×
Nebraska4,1400.58×
New Hampshire3,3220.59×
Montana2,6570.67×
Hawaii2,4790.41×
Maine2,4290.48×
Wyoming2,2731.08×
Washington, District of Columbia2,2000.51×
Alaska2,1940.72×
Delaware2,0890.53×
Rhode Island2,0410.45×
North Dakota1,6340.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric utility audience
BrandAffinityCategory
Capital One17.7×Business & Career
CarGurus22.79×Cars & Mobility
Google Maps13.51×Internet & Social Media
Indeed.com12.36×Business & Career
AccuWeather17.48×Home & Garden
Circle K15.48×Shopping
Enterprise Rent-A-Car12.41×Cars & Mobility
Aaron Rodgers12.59×Sports
Google News10.74×News
Bruce Willis13.15×Movies & TV
DeviantArt12.71×Internet & Social Media
Clint Eastwood15.04×Movies & TV
Diane Keaton9.61×Movies & TV
Billy Bob Thornton12.88×Movies & TV
Jeff Bezos16.58×Business & Career
Khan Academy12.28×Business & Career
Pierce Brosnan17.55×Movies & TV
DuckDuckGo12.75×Internet & Social Media
Nicolas Cage16.99×Movies & TV
Matthew McConaughey12.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric utility audience
TraitClusterScore
Need for SecurityCONSERVATISM2.1
Family OrientationCONSERVATISM1.7
Career OrientationPOWER1.66
SustainabilityBALANCE1.59
PatriotismCONSERVATISM1.57
Price SensitivityPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Electric utility
CountryShare
United States24.5%
Germany14.7%
France10.3%

See Electric utility audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Electric utility have in United States?

Electric utility has an estimated audience of 1,423,345 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Electric utility fans?

39.5% of Electric utility fans are female, 60.5% are male, with an average age of 46.1 years.

Which brands do Electric utility fans like most?

Electric utility fans show strongest brand affinity for Capital One (17.7×), CarGurus (22.79×), and Google Maps (13.51×) over the country average.

Where do Electric utility fans live in United States?

Electric utility fans in United States are most concentrated in Texas (reach 831,407), Florida (reach 214,231), and Michigan (reach 107,176). These three regions account for the largest share of the active audience.

What other brands do Electric utility fans also like?

Beyond Electric utility itself, the audience over-indexes on CarGurus (22.79×), Google Maps (13.51×), Indeed.com (12.36×), and AccuWeather (17.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric utility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.