Essen Audience in Germany
Essen has an estimated audience of 5,265,014 people in Germany. 60.3% are female, 39.7% are male, average age 41.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lieferando.de, Wolt, Pleasure, Discount stores, Kaufland.
The average Essen fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lieferando.de, Wolt, Pleasure, with strongest over-indexing on Lieferando.de (13.98× the country average). Demographically, the Essen audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Essen fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 41.7 |
| Estimated audience size | 5,265,014 |
Audience persona
The typical Essen fan in Germany is more female, around 41.7 years old, with strong Indulgence tendencies and a notable affinity for Lieferando.de.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,286,869 | 2.85× |
| Bayern | 784,748 | 0.93× |
| Baden-Württemberg | 676,235 | 0.94× |
| Niedersachsen | 544,667 | 1.07× |
| Hessen | 434,566 | 1.08× |
| Rheinland-Pfalz | 260,445 | 0.99× |
| Berlin | 216,011 | 0.92× |
| Sachsen | 210,816 | 0.82× |
| Schleswig-Holstein | 155,049 | 0.82× |
| Hamburg | 118,298 | 0.99× |
| Brandenburg | 116,921 | 0.72× |
| Thüringen | 102,790 | 0.77× |
| Sachsen-Anhalt | 95,881 | 0.7× |
| Mecklenburg-Vorpommern | 69,529 | 0.69× |
| Saarland | 50,709 | 0.78× |
| Bremen | 42,020 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lieferando.de | 13.98× | Food & Beverages |
| Wolt | 7.38× | Food & Beverages |
| Pleasure | 2.56× | Politics & Society |
| Discount stores | 1.62× | Shopping |
| Kaufland | 1.72× | Shopping |
| Gala | 1.8× | News |
| Edeka | 1.66× | Shopping |
| Netto Marken-Discount | 1.68× | Shopping |
| Iglo | 9.49× | Food & Beverages |
| Rossmann | 1.61× | Shopping |
| Supermarket | 1.77× | Shopping |
| L'Osteria | 3.77× | Food & Beverages |
| Tchibo | 1.87× | Shopping |
| Eating | 1.87× | Food & Beverages |
| Mix Markt | 1.57× | Shopping |
| QVC | 1.84× | Movies & TV |
| Electric utility | 5.41× | Home & Garden |
| Radio Essen | 4.29× | Music & Radio |
| Let's Dance (German TV series) | 1.59× | Movies & TV |
| Gute Zeiten, schlechte Zeiten | 1.57× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.31 |
| Healthy Lifestyle | BALANCE | 1.15 |
| Pet Ownership | JOY | 1.1 |
| Sports Activity | POWER | 1.08 |
| Tradition | CONSERVATISM | 1.08 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 42.5% |
| United States | 8.3% |
| United Kingdom | 7.3% |
See Essen audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Essen have in Germany?
Essen has an estimated audience of 5,265,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Essen fans?
60.3% of Essen fans are female, 39.7% are male, with an average age of 41.7 years.
Which brands do Essen fans like most?
Essen fans show strongest brand affinity for Lieferando.de (13.98×), Wolt (7.38×), and Pleasure (2.56×) over the country average.
Where do Essen fans live in Germany?
Essen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,286,869), Bayern (reach 784,748), and Baden-Württemberg (reach 676,235). These three regions account for the largest share of the active audience.
What other brands do Essen fans also like?
Beyond Essen itself, the audience over-indexes on Wolt (7.38×), Pleasure (2.56×), Discount stores (1.62×), and Kaufland (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Essen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.