Essen Audience in Germany
A data profile of the people who buy, follow and care about Essen in Germany — modelled from more than twelve digital signal sources. Essen has an estimated audience of 5,265,014 people in Germany.
The average Essen fan in Germany is 41.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Lieferando.de, Pleasure, Wolt, with strongest over-indexing on Lieferando.de (13.98× the country average).
Demographically, the Essen audience skews more female with an average age of 41.7, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Essen fan in Germany is more female, around 41.7 years old, with strong DIY Mentality tendencies and a notable affinity for Lieferando.de.
At a glance
The key figures that characterise the Essen profile in Germany.
Search interest · 12-month trend
Demographics of Essen fans
60.3% are female, 39.7% are male, average age 41.7.
Gender split
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 41.7 |
| Estimated audience size | 5,265,014 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 22% |
Worldwide distribution
of the worldwide Essen audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 42.4% |
| United States | 8.3% |
| United Kingdom | 7.3% |
Geography
Where the Essen audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~4M | 3.36× | |
| 02 | Niedersachsen | ~500K | 1.03× | |
| 03 | Hessen | ~400K | 1.02× | |
| 04 | Rheinland-Pfalz | ~300K | 0.96× | |
| 05 | Hamburg | ~100K | 0.96× | |
| 06 | Bremen | ~40K | 0.93× | |
| 07 | Baden-Württemberg | ~600K | 0.89× | |
| 08 | Bayern | ~700K | 0.88× | |
| 09 | Berlin | ~200K | 0.85× | |
| 10 | Sachsen | ~200K | 0.80× | |
| 11 | Saarland | ~50K | 0.80× | |
| 12 | Schleswig-Holstein | ~100K | 0.79× | |
| 13 | Thüringen | ~100K | 0.78× | |
| 14 | Sachsen-Anhalt | ~100K | 0.72× | |
| 15 | Mecklenburg-Vorpommern | ~70K | 0.71× | |
| 16 | Brandenburg | ~100K | 0.70× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Essen audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lieferando.de | Food & Beverages | 13.98× | ||
| 02 | Iglo | Food & Beverages | 9.49× | ||
| 03 | Wolt | Food & Beverages | 7.38× | ||
| 04 | Electric utility | Home & Garden | 5.41× | ||
| 05 | Lichtburg | Music & Radio | 5.20× | ||
| 06 | Radio Essen | Music & Radio | 4.29× | ||
| 07 | L'Osteria | Food & Beverages | 3.77× | ||
| 08 | Pleasure | Politics & Society | 2.56× | ||
| 09 | Chain store | Shopping | 2.38× | ||
| 10 | Tchibo | Shopping | 1.87× | ||
| 11 | Eating | Food & Beverages | 1.87× | ||
| 12 | QVC | Movies & TV | 1.84× | ||
| 13 | Supermarket | Shopping | 1.77× | ||
| 14 | Kaufland | Shopping | 1.72× | ||
| 15 | Netto Marken-Discount | Shopping | 1.68× | ||
| 16 | Edeka | Shopping | 1.66× | ||
| 17 | Discount stores | Shopping | 1.62× | ||
| 18 | Rossmann | Shopping | 1.61× | ||
| 19 | Mix Markt | Shopping | 1.57× | ||
| 20 | Gute Zeiten, schlechte Zeiten | Movies & TV | 1.57× |
Personality of the Essen audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.22× | |
| Price Sensitivity | PREMIUM | 1.22× | |
| Convenience Orientation | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.85× | |
| Spirituality | BALANCE | 0.91× | |
| Mindfulness | BALANCE | 0.93× |
Frequently asked questions
How many fans does Essen have in Germany?
Essen has an estimated audience of 5,265,014 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Essen fans?
60.3% of Essen fans are female, 39.7% are male, with an average age of 41.7 years.
Which brands do Essen fans like most?
Essen fans show strongest brand affinity for Lieferando.de (13.98×), Pleasure (2.56×), and Wolt (7.38×) over the country average.
Where do Essen fans live in Germany?
Essen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.
What other brands do Essen fans also like?
Beyond Essen itself, the audience over-indexes on Pleasure (2.56×), Wolt (7.38×), Discount stores (1.62×), and Kaufland (1.72×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Essen audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Essen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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