Rascasse Audience Intelligence

Essen Audience in United States

A data profile of the people who buy, follow and care about Essen in United States — modelled from more than twelve digital signal sources. Essen has an estimated audience of 1,025,103 people in United States.

#304among City in United States#2085among POI in United States#1745in Travel & Leisure

The average Essen fan in United States is 43.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Essen profile in United States.

Audience size
1M
in United States
Gender
63.1%♀
36.9% male
Age
43.4
average years
Country rank
#23283
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Essen fans

63.1% are female, 36.9% are male, average age 43.4.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Essen audience in United States
MetricValue
Female63.1%
Male36.9%
Average age43.4
Estimated audience size1,025,103
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Essen audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4925%
50+29%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Essen audience comes from United States.

Worldwide audience distribution share by country for Essen
CountryShare
Germany42.4%
United States8.3%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Essen audience in United States is strongest.

Fig. 05

Top regions by affinity

Essen fans by region: top regions in United States
#RegionReachAffinity×
01New York~600K10.49×
02Washington, District of Columbia~6K1.87×
03New Jersey~40K1.66×
04Pennsylvania~40K1.27×
05Virginia~30K1.12×
06Massachusetts~20K1.12×
07Maryland~20K1.12×
08Connecticut~10K1.07×
09Washington~20K1.03×
10Oregon~10K1.00×
11Vermont~2K1.00×
12Louisiana~10K0.98×
13Ohio~30K0.97×
14Rhode Island~3K0.97×
15Minnesota~10K0.95×
16Hawaii~4K0.95×
17California~100K0.94×
18North Dakota~2K0.94×
19New Hampshire~4K0.91×
20Maine~3K0.90×
21Alaska~2K0.90×
22Illinois~30K0.89×
23Colorado~10K0.89×
24Michigan~20K0.87×
25Montana~2K0.86×
26South Dakota~2K0.86×
27Utah~8K0.85×
28Idaho~4K0.85×
29Delaware~2K0.85×
30Wisconsin~10K0.84×
31Iowa~7K0.82×
32Nebraska~4K0.81×
33Florida~60K0.80×
34Georgia~30K0.80×
35Kansas~6K0.79×
36West Virginia~4K0.79×
37New Mexico~4K0.78×
38North Carolina~20K0.77×
39Indiana~10K0.77×
40Nevada~8K0.77×
41Missouri~10K0.76×
42Arizona~20K0.75×
43Alabama~10K0.75×
44Kentucky~10K0.75×
45Mississippi~6K0.73×
46South Carolina~10K0.72×
47Arkansas~6K0.72×
48Oklahoma~8K0.70×
49Tennessee~10K0.69×
50Texas~60K0.68×
Fig. 06

Affinity by region

Affinity by region — Essen, United States
0.68×1.00×10.49×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Essen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Essen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →