Radio Essen Audience in Germany
Radio Essen has an estimated audience of 1,270,469 people in Germany. 54.0% are female, 46.0% are male, average age 40.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Stradivarius, Progressive rock, Home Delivery, KLIX (AM), Figure painting (hobby).
The average Radio Essen fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Stradivarius, Progressive rock, Home Delivery, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Radio Essen audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio Essen fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 40.5 |
| Estimated audience size | 1,270,469 |
Audience persona
The typical Radio Essen fan in Germany is balanced, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 952,852 | 13.53× |
| Bayern | 30,713 | 0.15× |
| Niedersachsen | 30,173 | 0.24× |
| Hessen | 27,079 | 0.28× |
| Baden-Württemberg | 22,750 | 0.13× |
| Schleswig-Holstein | 14,529 | 0.32× |
| Berlin | 12,868 | 0.23× |
| Hamburg | 9,897 | 0.34× |
| Rheinland-Pfalz | 9,170 | 0.14× |
| Sachsen-Anhalt | 4,834 | 0.15× |
| Sachsen | 4,735 | 0.08× |
| Brandenburg | 3,070 | 0.08× |
| Mecklenburg-Vorpommern | 2,639 | 0.11× |
| Thüringen | 2,467 | 0.08× |
| Bremen | 947 | 0.09× |
| Saarland | 947 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Progressive rock | 1.74× | Music & Radio |
| Home Delivery | 1.76× | Food & Beverages |
| KLIX (AM) | 1.57× | Music & Radio |
| Figure painting (hobby) | 2.09× | Arts & Culture |
| Esra Erol | 2.63× | Movies & TV |
| Theocracy | 4.22× | Music & Radio |
| Keeper (password manager) | 1.76× | Technology & Electronics |
| Volvo V60 | 1.91× | Cars & Mobility |
| Glashütte | 1.58× | Travel & Leisure |
| Viator | 2.25× | Travel & Leisure |
| Gender-neutral language | 1.88× | Politics & Society |
| Competitive dance | 1.81× | Sports |
| Headhunters (film) | 1.52× | Movies & TV |
| Information sensitivity | 1.69× | Technology & Electronics |
| The Equalizer | 1.59× | Movies & TV |
| Throne of Glass | 1.77× | Literature |
| Huck (magazine) | 3.06× | Internet & Social Media |
| Hakone, Kanagawa | 2.01× | Travel & Leisure |
| Phil Campbell (musician) | 1.63× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Sports Activity | POWER | 1.21 |
| Pet Ownership | JOY | 1.15 |
| Family Orientation | CONSERVATISM | 1.12 |
| Community Orientation | OPEN | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 98.5% |
| Spain | 0.3% |
| Netherlands | 0.2% |
See Radio Essen audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio Essen have in Germany?
Radio Essen has an estimated audience of 1,270,469 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Radio Essen fans?
54.0% of Radio Essen fans are female, 46.0% are male, with an average age of 40.5 years.
Which brands do Radio Essen fans like most?
Radio Essen fans show strongest brand affinity for Stradivarius (1.97×), Progressive rock (1.74×), and Home Delivery (1.76×) over the country average.
Where do Radio Essen fans live in Germany?
Radio Essen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 952,852), Bayern (reach 30,713), and Niedersachsen (reach 30,173). These three regions account for the largest share of the active audience.
What other brands do Radio Essen fans also like?
Beyond Radio Essen itself, the audience over-indexes on Progressive rock (1.74×), Home Delivery (1.76×), KLIX (AM) (1.57×), and Figure painting (hobby) (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio Essen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.