Rascasse Audience Intelligence

Radio Essen Audience in Germany

A data profile of the people who buy, follow and care about Radio Essen in Germany — modelled from more than twelve digital signal sources. Radio Essen has an estimated audience of 1,277,234 people in Germany.

#16among Radio Station in Germany#492in Music & Radio

The average Radio Essen fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Essen, Tagesschau, Nature, with strongest over-indexing on Essen (4.29× the country average).

Demographically, the Radio Essen audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Radio Essen fan in Germany is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Essen.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Radio Essen profile in Germany.

Audience size
1.3M
in Germany
Gender
55.1%♀
44.9% male
Age
41.2
average years
Country rank
#5191
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Radio Essen fans

55.1% are female, 44.9% are male, average age 41.2.

Fig. 02

Gender split

55.1%
Female
44.9%
Male
Demographic split for Radio Essen audience in Germany
MetricValue
Female55.1%
Male44.9%
Average age41.2
Estimated audience size1,277,234
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Radio Essen audience in Germany
Age bracketShare%
16-1915%
20-2917%
30-3921%
40-4924%
50+23%
Fig. 04

Worldwide distribution

98.4%

of the worldwide Radio Essen audience comes from Germany.

Worldwide audience distribution share by country for Radio Essen
CountryShare
Germany98.4%
Spain0.3%
Netherlands0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Radio Essen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Radio Essen fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~1M13.41×
02Saarland~9K0.57×
03Bremen~7K0.57×
04Mecklenburg-Vorpommern~10K0.39×
05Thüringen~10K0.38×
06Hamburg~10K0.37×
07Schleswig-Holstein~20K0.36×
08Sachsen-Anhalt~10K0.36×
09Brandenburg~10K0.35×
10Niedersachsen~40K0.29×
11Hessen~30K0.29×
12Rheinland-Pfalz~20K0.26×
13Berlin~20K0.26×
14Sachsen~20K0.25×
15Bayern~40K0.18×
16Baden-Württemberg~30K0.17×
Fig. 06

Affinity by region

Affinity by region — Radio Essen, Germany
0.17×1.00×13.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Radio Essen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Radio Essen audience
#·InterestCategoryAffinity×
01Carbonated waterFood & Beverages7.83×
02Fox News ChannelMovies & TV7.83×
03EssenTravel & Leisure4.29×
04VolunteeringPolitics & Society2.64×
05Breaking newsMovies & TV2.37×
06NatureHome & Garden2.05×
07TelegramInternet & Social Media2.00×
08VacationsTravel & Leisure1.94×
09TagesschauMovies & TV1.90×
10FocusNews1.90×
11TransfermarktSports1.73×
12Online newspaperNews1.71×
13FamilyKids & Family1.67×
14DessertsFood & Beverages1.66×
15KitchenHome & Garden1.65×
16Local newsNews1.63×
17Netto Marken-DiscountShopping1.62×
18TattoosFashion & Accessoires1.60×
19EmailTechnology & Electronics1.57×
20German languagePolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Radio Essen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Radio Essen audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.32×
Need for SecurityCONSERVATISM1.29×
Quality AwarenessPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Radio Essen audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.85×
Design AffinityPREMIUM0.86×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Radio Essen have in Germany?

Radio Essen has an estimated audience of 1,277,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Radio Essen fans?

55.1% of Radio Essen fans are female, 44.9% are male, with an average age of 41.2 years.

03

Which brands do Radio Essen fans like most?

Radio Essen fans show strongest brand affinity for Essen (4.29×), Tagesschau (1.9×), and Nature (2.05×) over the country average.

04

Where do Radio Essen fans live in Germany?

Radio Essen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~40K), and Niedersachsen (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Radio Essen fans also like?

Beyond Radio Essen itself, the audience over-indexes on Tagesschau (1.9×), Nature (2.05×), Family (1.67×), and Breaking news (2.37×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Radio Essen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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