Lichtburg Audience in Germany
A data profile of the people who buy, follow and care about Lichtburg in Germany — modelled from more than twelve digital signal sources. Lichtburg has an estimated audience of 823,134 people in Germany.
The average Lichtburg fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.
Top brand affinities include Essen, Nature, Family, with strongest over-indexing on Essen (5.2× the country average).
Demographically, the Lichtburg audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Lichtburg fan in Germany is more female, around 39.5 years old, with strong Tradition tendencies and a notable affinity for Essen.
At a glance
The key figures that characterise the Lichtburg profile in Germany.
Search interest · 12-month trend
Demographics of Lichtburg fans
55.5% are female, 44.5% are male, average age 39.5.
Gender split
| Metric | Value |
|---|---|
| Female | 55.5% |
| Male | 44.5% |
| Average age | 39.5 |
| Estimated audience size | 823,134 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 19% |
Worldwide distribution
of the worldwide Lichtburg audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 98.3% |
| Netherlands | 0.4% |
| Switzerland | 0.2% |
Geography
Where the Lichtburg audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~600K | 11.31× | |
| 02 | Berlin | ~50K | 1.33× | |
| 03 | Bremen | ~4K | 0.67× | |
| 04 | Saarland | ~6K | 0.62× | |
| 05 | Sachsen-Anhalt | ~10K | 0.57× | |
| 06 | Mecklenburg-Vorpommern | ~8K | 0.54× | |
| 07 | Thüringen | ~10K | 0.51× | |
| 08 | Hessen | ~30K | 0.47× | |
| 09 | Hamburg | ~8K | 0.46× | |
| 10 | Brandenburg | ~10K | 0.45× | |
| 11 | Niedersachsen | ~30K | 0.40× | |
| 12 | Rheinland-Pfalz | ~20K | 0.40× | |
| 13 | Schleswig-Holstein | ~10K | 0.40× | |
| 14 | Sachsen | ~10K | 0.36× | |
| 15 | Baden-Württemberg | ~30K | 0.26× | |
| 16 | Bayern | ~30K | 0.25× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Lichtburg audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Essen | Travel & Leisure | 5.20× | ||
| 02 | Eurodance | Music & Radio | 2.96× | ||
| 03 | Nature | Home & Garden | 2.50× | ||
| 04 | Vacations | Travel & Leisure | 2.49× | ||
| 05 | Concerts | Music & Radio | 2.48× | ||
| 06 | MSN | News | 2.18× | ||
| 07 | Lodging | Travel & Leisure | 1.99× | ||
| 08 | Family | Kids & Family | 1.95× | ||
| 09 | Self-confidence | Health | 1.95× | ||
| 10 | Swimsuit | Fashion & Accessoires | 1.79× | ||
| 11 | Social media marketing | Business & Career | 1.76× | ||
| 12 | Biology | Health | 1.74× | ||
| 13 | Crochet | Home & Garden | 1.73× | ||
| 14 | Technology & Electronics | 1.71× | |||
| 15 | German language | Politics & Society | 1.67× | ||
| 16 | Netherlands | Travel & Leisure | 1.63× | ||
| 17 | Self care | Health | 1.58× | ||
| 18 | Drawing | Home & Garden | 1.58× | ||
| 19 | Music festivals | Music & Radio | 1.55× | ||
| 20 | French Bulldog | Pets & Animals | 1.54× |
Personality of the Lichtburg audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.23× | |
| Community Orientation | OPEN | 1.17× | |
| Indulgence | JOY | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.86× | |
| Pet Ownership | JOY | 0.92× | |
| DIY Mentality | THRILL | 0.94× |
Frequently asked questions
How many fans does Lichtburg have in Germany?
Lichtburg has an estimated audience of 823,134 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Lichtburg fans?
55.5% of Lichtburg fans are female, 44.5% are male, with an average age of 39.5 years.
Which brands do Lichtburg fans like most?
Lichtburg fans show strongest brand affinity for Essen (5.2×), Nature (2.5×), and Family (1.95×) over the country average.
Where do Lichtburg fans live in Germany?
Lichtburg fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Berlin (reach ~50K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Lichtburg fans also like?
Beyond Lichtburg itself, the audience over-indexes on Nature (2.5×), Family (1.95×), Vacations (2.49×), and Concerts (2.48×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Lichtburg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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