bogner Audience in Germany
bogner has an estimated audience of 192,892 people in Germany. 58.6% are female, 41.4% are male, average age 38.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Ötztal / Oetztal / Otztal, Seidensticker, Sölden, Magdalena Gessler, Arts and music.
The average bogner fan in Germany is 38.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Ötztal / Oetztal / Otztal, Seidensticker, Sölden, with strongest over-indexing on Ötztal / Oetztal / Otztal (78.37× the country average). Demographically, the bogner audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of bogner fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 38.4 |
| Estimated audience size | 192,892 |
Audience persona
The typical bogner fan in Germany is more female, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Ötztal / Oetztal / Otztal.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 81,175 | 1.78× |
| Nordrhein-Westfalen | 70,139 | 1.13× |
| Baden-Württemberg | 43,707 | 1.13× |
| Hessen | 29,704 | 1.37× |
| Niedersachsen | 24,557 | 0.89× |
| Rheinland-Pfalz | 14,369 | 1.01× |
| Berlin | 13,892 | 1.1× |
| Sachsen | 11,393 | 0.82× |
| Brandenburg | 8,407 | 0.96× |
| Schleswig-Holstein | 7,984 | 0.78× |
| Thüringen | 6,666 | 0.92× |
| Hamburg | 6,654 | 1.04× |
| Sachsen-Anhalt | 5,702 | 0.78× |
| Mecklenburg-Vorpommern | 4,722 | 0.87× |
| Saarland | 2,598 | 0.75× |
| Bremen | 1,641 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ötztal / Oetztal / Otztal | 78.37× | Travel & Leisure |
| Seidensticker | 29.28× | Fashion & Accessoires |
| Sölden | 36.84× | Travel & Leisure |
| Magdalena Gessler | 31.26× | Movies & TV |
| Arts and music | 1.52× | Arts & Culture |
| Ibis Budget | 21.28× | Travel & Leisure |
| Sportalm | 22.95× | Fashion & Accessoires |
| Motel One | 8.77× | Travel & Leisure |
| TUI | 2.93× | Travel & Leisure |
| Immobilien | 2.56× | Business & Career |
| Lieferando.de | 1.67× | Food & Beverages |
| Cyfrowy Polsat | 15.82× | Movies & TV |
| Dallas (1978 TV series) | 6.31× | Movies & TV |
| 2. Bundesliga | 1.65× | Sports |
| DFB-Pokal | 2.61× | Sports |
| TK Maxx | 1.54× | Shopping |
| CHECK24 | 1.55× | Business & Career |
| Postbank | 1.6× | Business & Career |
| DocuSign | 7.87× | Technology & Electronics |
| Home Interior Design | 1.95× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.65 |
| Design Affinity | PREMIUM | 2.14 |
| Luxury Orientation | PREMIUM | 2.12 |
| Indulgence | JOY | 1.59 |
| Creativity | OPEN | 1.56 |
| Sports Activity | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| Germany | 17.0% |
| China | 5.4% |
See bogner audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does bogner have in Germany?
bogner has an estimated audience of 192,892 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of bogner fans?
58.6% of bogner fans are female, 41.4% are male, with an average age of 38.4 years.
Which brands do bogner fans like most?
bogner fans show strongest brand affinity for Ötztal / Oetztal / Otztal (78.37×), Seidensticker (29.28×), and Sölden (36.84×) over the country average.
Where do bogner fans live in Germany?
bogner fans in Germany are most concentrated in Bayern (reach 81,175), Nordrhein-Westfalen (reach 70,139), and Baden-Württemberg (reach 43,707). These three regions account for the largest share of the active audience.
What other brands do bogner fans also like?
Beyond bogner itself, the audience over-indexes on Seidensticker (29.28×), Sölden (36.84×), Magdalena Gessler (31.26×), and Arts and music (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for bogner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.