Rascasse Audience Intelligence

bogner Target Market in Germany

A data profile of the people who buy, follow and care about bogner in Germany — modelled from more than twelve digital signal sources. bogner has an estimated audience of 288,873 people in Germany.

#32among Mainstream fashion in Germany#2269among Brand in Germany#834in Fashion & Accessoires

The average bogner fan in Germany is 38.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Ötztal / Oetztal / Otztal, Seidensticker, Sölden, with strongest over-indexing on Ötztal / Oetztal / Otztal (78.37× the country average).

Demographically, the bogner audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical bogner fan in Germany is more female, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Ötztal / Oetztal / Otztal.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the bogner profile in Germany.

Audience size
289K
in Germany
Gender
58.6%♀
41.4% male
Age
38.4
average years
Country rank
#17809
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of bogner

58.6% are female, 41.4% are male, average age 38.4.

Fig. 02

Gender split

58.6%
Female
41.4%
Male
Demographic split for bogner audience in Germany
MetricValue
Female58.6%
Male41.4%
Average age38.4
Estimated audience size288,873
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the bogner audience in Germany
Age bracketShare%
16-1928%
20-2912%
30-3917%
40-4923%
50+20%
Fig. 04

Worldwide distribution

24.8%

of the worldwide bogner audience comes from Germany.

Worldwide audience distribution share by country for bogner
CountryShare
Germany24.8%
United States17.3%
China4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the bogner audience in Germany is strongest.

Fig. 05

Top regions by affinity

bogner customers by region in Germany
#RegionReachAffinity×
01Bayern~80K1.76×
02Hessen~30K1.19×
03Berlin~20K1.19×
04Baden-Württemberg~40K1.09×
05Nordrhein-Westfalen~70K1.07×
06Hamburg~7K1.05×
07Brandenburg~9K1.04×
08Rheinland-Pfalz~10K1.03×
09Thüringen~7K0.91×
10Sachsen~10K0.87×
11Sachsen-Anhalt~6K0.87×
12Mecklenburg-Vorpommern~5K0.87×
13Saarland~3K0.86×
14Niedersachsen~20K0.85×
15Schleswig-Holstein~9K0.84×
16Bremen~2K0.80×
Fig. 06

Affinity by region

Affinity by region — bogner, Germany
0.80×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the bogner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for bogner audience
#·InterestCategoryAffinity×
01Ötztal / Oetztal / OtztalTravel & Leisure78.37×
02SöldenTravel & Leisure36.84×
03Magdalena GesslerMovies & TV31.26×
04SeidenstickerFashion & Accessoires29.28×
05SportalmFashion & Accessoires22.95×
06Ibis BudgetTravel & Leisure21.28×
07Cyfrowy PolsatMovies & TV15.82×
08Motel OneTravel & Leisure8.77×
09DocuSignTechnology & Electronics7.87×
10Dallas (1978 TV series)Movies & TV6.31×
11TUITravel & Leisure2.93×
12DFB-PokalSports2.61×
13ImmobilienBusiness & Career2.56×
14Home Interior DesignHome & Garden1.95×
15Healthy habitsHealth1.76×
16Lieferando.deFood & Beverages1.67×
172. BundesligaSports1.65×
18CHECK24Business & Career1.55×
19TK MaxxShopping1.54×
20Arts and musicArts & Culture1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the bogner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by bogner audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.46×
Career OrientationPOWER1.32×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by bogner audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
SpiritualityBALANCE0.69×
Community OrientationOPEN0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is bogner's target market in Germany?

bogner's target market in Germany covers an estimated 288,873 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of bogner customers?

58.6% of the bogner audience are female, 41.4% are male, with an average age of 38.4 years.

03

Which brands do bogner fans like most?

bogner fans show strongest brand affinity for Ötztal / Oetztal / Otztal (78.37×), Seidensticker (29.28×), and Sölden (36.84×) over the country average.

04

Where do bogner fans live in Germany?

bogner fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do bogner fans also like?

Beyond bogner itself, the audience over-indexes on Seidensticker (29.28×), Sölden (36.84×), Magdalena Gessler (31.26×), and Sportalm (22.95×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See bogner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for bogner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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