Rascasse Audience Intelligence

Pixi Target Market in United States

A data profile of the people who buy, follow and care about Pixi in United States — modelled from more than twelve digital signal sources. Pixi has an estimated audience of 209,285 people in United States.

#71among Personal care in United States#6027among Brand in United States#529in Beauty & Wellness

The average Pixi fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eyes Wide Shut, St. Ives, No7, with strongest over-indexing on Eyes Wide Shut (58.15× the country average).

Demographically, the Pixi audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pixi fan in United States is more female, around 33.3 years old, with strong Mindfulness tendencies and a notable affinity for Eyes Wide Shut.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pixi profile in United States.

Audience size
209K
in United States
Gender
70.0%♀
30.0% male
Age
33.3
average years
Country rank
#57473
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pixi

70.0% are female, 30.0% are male, average age 33.3.

Fig. 02

Gender split

70.0%
Female
30.0%
Male
Demographic split for Pixi audience in United States
MetricValue
Female70.0%
Male30.0%
Average age33.3
Estimated audience size209,285
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Pixi audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3917%
40-4916%
50+10%
Fig. 04

Worldwide distribution

0.2%

of the worldwide Pixi audience comes from United States.

Worldwide audience distribution share by country for Pixi
CountryShare
China75.7%
Japan11.2%
Taiwan2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pixi audience in United States is strongest.

Fig. 05

Top regions by affinity

Pixi customers by region in United States
#RegionReachAffinity×
01Oregon~90K2.05×
02California~900K2.01×
03Washington~100K1.79×
04Nevada~60K1.51×
05Arizona~100K1.31×
06Virginia~100K1.24×
07Hawaii~20K1.24×
08New York~300K1.16×
09Utah~40K1.13×
10Illinois~100K1.10×
11Georgia~100K1.09×
12Texas~400K1.08×
13New Jersey~100K1.03×
14Massachusetts~80K1.03×
15Ohio~100K1.01×
16Oklahoma~40K1.01×
17Maryland~70K1.00×
18Michigan~100K0.98×
19Missouri~60K0.98×
20West Virginia~20K0.98×
21Florida~300K0.97×
22Pennsylvania~100K0.96×
23Indiana~70K0.96×
24Connecticut~40K0.96×
25Tennessee~80K0.95×
26Kentucky~50K0.95×
27Idaho~20K0.95×
28Alaska~8K0.94×
29Minnesota~50K0.93×
30Colorado~60K0.91×
31Arkansas~30K0.91×
32Kansas~30K0.91×
33North Dakota~7K0.91×
34Rhode Island~10K0.89×
35Delaware~10K0.88×
36Nebraska~20K0.87×
37North Carolina~100K0.86×
38Iowa~30K0.86×
39Wisconsin~50K0.85×
40Alabama~50K0.84×
41New Hampshire~10K0.84×
42South Dakota~7K0.82×
43Washington, District of Columbia~10K0.81×
44Louisiana~40K0.80×
45New Mexico~20K0.80×
46Mississippi~20K0.76×
47South Carolina~40K0.75×
48Maine~10K0.74×
49Vermont~5K0.70×
50Montana~7K0.61×
Fig. 06

Affinity by region

Affinity by region — Pixi, United States
0.61×1.00×2.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pixi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pixi audience
#·InterestCategoryAffinity×
01Tragic BeautifulShopping390.17×
02SPi GlobalBusiness & Career306.80×
03No7Beauty & Wellness196.96×
04St. IvesTravel & Leisure171.65×
05Grand Palais - RMN (Officiel)Travel & Leisure149.38×
06Kabayan, BenguetTravel & Leisure125.09×
07MalúMusic & Radio115.39×
08LabelloBeauty & Wellness101.16×
09Loir-et-CherTravel & Leisure95.58×
10Factory Direct CraftHome & Garden83.74×
11Pillow PetsKids & Family70.44×
12Eyes Wide ShutMovies & TV58.15×
13ICN Graduate Business SchoolBusiness & Career55.89×
14Jim BroadbentMovies & TV46.73×
15Nathan FielderMovies & TV30.28×
16Déjà Vu (2006 film)Movies & TV23.95×
17Banshee (TV series)Movies & TV20.00×
18Love Story (1970 film)Movies & TV15.39×
19Peter ThielBusiness & Career14.75×
20Google EarthInternet & Social Media9.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pixi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pixi audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.48×
Pet OwnershipJOY1.46×
Luxury OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pixi audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
Price SensitivityPREMIUM0.61×
SpiritualityBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pixi's target market in United States?

Pixi's target market in United States covers an estimated 209,285 people, concentrated in California and Texas.

02

What is the gender split and age of Pixi customers?

70.0% of the Pixi audience are female, 30.0% are male, with an average age of 33.3 years.

03

Which brands do Pixi fans like most?

Pixi fans show strongest brand affinity for Eyes Wide Shut (58.15×), St. Ives (171.65×), and No7 (196.96×) over the country average.

04

Where do Pixi fans live in United States?

Pixi fans in United States are most concentrated in California (reach ~900K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pixi fans also like?

Beyond Pixi itself, the audience over-indexes on St. Ives (171.65×), No7 (196.96×), Loir-et-Cher (95.58×), and Kabayan, Benguet (125.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Pixi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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