Pixi Audience in United States

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Pixi has an estimated audience of 3,937,912 people in United States. 70.0% are female, 30.0% are male, average age 33.3. Top regions: California, Texas, New York. Top brand affinities: Eyes Wide Shut, St. Ives, No7, Loir-et-Cher, Kabayan, Benguet.

The average Pixi fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Eyes Wide Shut, St. Ives, No7, with strongest over-indexing on Eyes Wide Shut (58.15× the country average). Demographically, the Pixi audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Pixi fans

Demographic split for Pixi audience in United States
MetricValue
Female70.0%
Male30.0%
Average age33.3
Estimated audience size3,937,912

Audience persona

The typical Pixi fan in United States is more female, around 33.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Eyes Wide Shut.

Top regions in United States

Top regions ranked by reach for Pixi in United States
RegionReachAffinity
California911,3192.1×
Texas385,0641.14×
New York268,1601.22×
Florida263,2470.99×
Illinois151,1501.15×
Washington145,5771.84×
Georgia136,3531.12×
Pennsylvania129,9820.98×
Ohio126,2091.04×
Virginia122,8641.28×
Arizona106,4641.32×
New Jersey106,4601.06×
North Carolina105,1840.89×
Michigan102,5701×
Oregon93,5212.07×
Massachusetts81,1701.05×
Tennessee75,6270.96×
Indiana70,6790.98×
Maryland67,7041×
Missouri62,8820.99×
Nevada58,1761.53×
Colorado57,7480.93×
Minnesota53,1960.94×
Wisconsin50,2370.85×
Kentucky47,0080.95×
Alabama45,5020.83×
Oklahoma44,6841.02×
South Carolina44,4270.75×
Utah40,0881.14×
Louisiana39,9470.79×
Connecticut37,7440.96×
Arkansas28,8850.89×
Kansas28,3990.92×
Iowa27,3880.84×
Mississippi23,4990.72×
Hawaii20,6111.22×
Idaho18,1960.92×
West Virginia16,9590.92×
Nebraska16,6370.84×
New Mexico15,0810.76×
New Hampshire12,4660.8×
Rhode Island10,6300.85×
Maine9,8960.7×
Washington, District of Columbia9,1960.78×
Delaware9,1280.84×
Alaska6,9400.82×
South Dakota6,8830.76×
North Dakota6,7320.83×
Montana5,9650.55×
Vermont4,2770.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pixi audience
BrandAffinityCategory
Eyes Wide Shut58.15×Movies & TV
St. Ives171.65×Travel & Leisure
No7196.96×Beauty & Wellness
Loir-et-Cher95.58×Travel & Leisure
Kabayan, Benguet125.09×Travel & Leisure
Nathan Fielder30.28×Movies & TV
Pillow Pets70.44×Kids & Family
Peter Thiel14.75×Business & Career
SPi Global306.8×Business & Career
Grand Palais - RMN (Officiel)149.38×Travel & Leisure
Déjà Vu (2006 film)23.95×Movies & TV
ICN Graduate Business School55.89×Business & Career
Factory Direct Craft83.74×Home & Garden
Malú115.39×Music & Radio
Jim Broadbent46.73×Movies & TV
Banshee (TV series)20×Movies & TV
Labello101.16×Beauty & Wellness
Tragic Beautiful390.17×Shopping
Google Earth9.25×Internet & Social Media
Love Story (1970 film)15.39×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pixi audience
TraitClusterScore
Luxury OrientationPREMIUM2.07
Design AffinityPREMIUM1.62
SustainabilityBALANCE1.58
IndulgenceJOY1.52
SpiritualityBALANCE1.46
TravellingTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Pixi
CountryShare
China72.7%
Japan10.8%
United States2.9%

See Pixi audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Pixi have in United States?

Pixi has an estimated audience of 3,937,912 people in United States, concentrated in California and Texas.

What is the gender split and age of Pixi fans?

70.0% of Pixi fans are female, 30.0% are male, with an average age of 33.3 years.

Which brands do Pixi fans like most?

Pixi fans show strongest brand affinity for Eyes Wide Shut (58.15×), St. Ives (171.65×), and No7 (196.96×) over the country average.

Where do Pixi fans live in United States?

Pixi fans in United States are most concentrated in California (reach 911,319), Texas (reach 385,064), and New York (reach 268,160). These three regions account for the largest share of the active audience.

What other brands do Pixi fans also like?

Beyond Pixi itself, the audience over-indexes on St. Ives (171.65×), No7 (196.96×), Loir-et-Cher (95.58×), and Kabayan, Benguet (125.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pixi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.