Pillow Pets Audience in United States

Pillow Pets logo

Pillow Pets has an estimated audience of 399,177 people in United States. 75.6% are female, 24.4% are male, average age 34.3. Top regions: California, Texas, Florida. Top brand affinities: Fine Wine & Good Spirits, YouTube Red, Wonder Pets, Pakistan Institute of Fashion and Design, Long John Silver's.

The average Pillow Pets fan in United States is 34.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Fine Wine & Good Spirits, YouTube Red, Wonder Pets, with strongest over-indexing on Fine Wine & Good Spirits (242.99× the country average). Demographically, the Pillow Pets audience skews more female with an average age of 34.3, and over-indexes on personality traits such as Price Sensitivity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Pillow Pets fans

Demographic split for Pillow Pets audience in United States
MetricValue
Female75.6%
Male24.4%
Average age34.3
Estimated audience size399,177

Audience persona

The typical Pillow Pets fan in United States is more female, around 34.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Fine Wine & Good Spirits.

Top regions in United States

Top regions ranked by reach for Pillow Pets in United States
RegionReachAffinity
California45,1371.03×
Texas37,2881.09×
Florida22,2290.82×
New York20,1200.9×
Pennsylvania15,8041.18×
Illinois14,1991.07×
Ohio13,7551.12×
North Carolina11,8320.99×
Michigan11,3821.09×
Georgia9,6850.79×
New Jersey9,0770.89×
Virginia8,8260.91×
Indiana8,6091.18×
Tennessee8,3621.04×
Arizona8,2291.01×
Washington8,0881.01×
Massachusetts7,9401.01×
Missouri6,7071.04×
Minnesota6,3941.12×
Kentucky6,0611.21×
Colorado6,0490.96×
Wisconsin5,9080.98×
Maryland5,7460.84×
Oklahoma5,2261.18×
South Carolina5,1950.86×
Alabama5,0610.91×
Oregon4,8691.06×
Utah4,7831.34×
Louisiana4,7640.93×
Connecticut3,9841×
Iowa3,7761.15×
Kansas3,6221.15×
Nevada3,4280.89×
Arkansas3,3441.02×
Mississippi3,0330.92×
Nebraska2,1851.09×
Idaho2,1801.09×
West Virginia2,1451.15×
New Mexico1,7630.88×
New Hampshire1,6791.07×
Maine1,5711.1×
Hawaii1,3140.77×
Rhode Island1,2300.97×
Montana1,0380.94×
Delaware9340.85×
South Dakota9321.01×
North Dakota8861.08×
Alaska7660.9×
Washington, District of Columbia7090.59×
Vermont6410.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pillow Pets audience
BrandAffinityCategory
Fine Wine & Good Spirits242.99×Shopping
YouTube Red299.89×Movies & TV
Wonder Pets131.29×Movies & TV
Pakistan Institute of Fashion and Design183.62×Politics & Society
Long John Silver's45.14×Food & Beverages
The Inbetweeners166.35×Movies & TV
Jean-Charles de Castelbajac405.34×Fashion & Accessoires
A&W Restaurants50.07×Food & Beverages
Del Taco21.9×Food & Beverages
What We Do in the Shadows40.19×Movies & TV
Spring News762.66×Movies & TV
The Voice of Holland437.97×Movies & TV
Bestseller (company)718.78×Shopping
Jack in the Box8.13×Food & Beverages
Line of Duty52.41×Movies & TV
Ho Chi Minh City University of Economics and Law161.74×Business & Career
Legends (comics)20×Literature
Imperia90.74×Travel & Leisure
Rome (TV series)20×Movies & TV
Seinfeld14.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pillow Pets audience
TraitClusterScore
Price SensitivityPREMIUM1.6
MindfulnessBALANCE1.48
ExtroversionTHRILL1.42
CreativityOPEN1.3
Pet OwnershipJOY1.3
SustainabilityBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Pillow Pets
CountryShare
United States61.1%
Australia8.2%
Japan5.7%

See Pillow Pets audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Pillow Pets have in United States?

Pillow Pets has an estimated audience of 399,177 people in United States, concentrated in California and Texas.

What is the gender split and age of Pillow Pets fans?

75.6% of Pillow Pets fans are female, 24.4% are male, with an average age of 34.3 years.

Which brands do Pillow Pets fans like most?

Pillow Pets fans show strongest brand affinity for Fine Wine & Good Spirits (242.99×), YouTube Red (299.89×), and Wonder Pets (131.29×) over the country average.

Where do Pillow Pets fans live in United States?

Pillow Pets fans in United States are most concentrated in California (reach 45,137), Texas (reach 37,288), and Florida (reach 22,229). These three regions account for the largest share of the active audience.

What other brands do Pillow Pets fans also like?

Beyond Pillow Pets itself, the audience over-indexes on YouTube Red (299.89×), Wonder Pets (131.29×), Pakistan Institute of Fashion and Design (183.62×), and Long John Silver's (45.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pillow Pets. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.