Rascasse Audience Intelligence

Seinfeld Audience in United States

A data profile of the people who buy, follow and care about Seinfeld in United States — modelled from more than twelve digital signal sources. Seinfeld has an estimated audience of 4,204,239 people in United States.

#114among TV series in United States#268among Movie / TV Show / Series in United States#837in Movies & TV

The average Seinfeld fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dick Van Dyke, Larry David, Jim Carrey, with strongest over-indexing on Dick Van Dyke (6.39× the country average).

Demographically, the Seinfeld audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Seinfeld fan in United States is more male, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Dick Van Dyke.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Seinfeld profile in United States.

Audience size
4.2M
in United States
Gender
44.1%♀
55.9% male
Age
41.1
average years
Country rank
#7714
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Seinfeld viewers

44.1% are female, 55.9% are male, average age 41.1.

Fig. 02

Gender split

44.1%
Female
55.9%
Male
Demographic split for Seinfeld audience in United States
MetricValue
Female44.1%
Male55.9%
Average age41.1
Estimated audience size4,204,239
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Seinfeld audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3921%
40-4922%
50+24%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Seinfeld audience comes from United States.

Worldwide audience distribution share by country for Seinfeld
CountryShare
United States52.0%
Canada5.4%
Australia4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Seinfeld audience in United States is strongest.

Fig. 05

Top regions by affinity

Seinfeld fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.24×
02Pennsylvania~200K1.20×
03Massachusetts~100K1.19×
04Utah~40K1.18×
05Connecticut~50K1.17×
06New Hampshire~20K1.17×
07Rhode Island~20K1.15×
08New Jersey~100K1.14×
09Wisconsin~70K1.14×
10Illinois~200K1.13×
11Maine~20K1.12×
12Oregon~50K1.11×
13Ohio~100K1.09×
14Missouri~70K1.08×
15Vermont~8K1.08×
16Idaho~20K1.05×
17Washington~90K1.04×
18Montana~10K1.04×
19Indiana~80K1.03×
20Colorado~70K1.03×
21North Dakota~9K1.03×
22Michigan~100K1.02×
23Oklahoma~50K1.02×
24Delaware~10K1.02×
25Minnesota~60K1.01×
26Arizona~80K0.99×
27Kentucky~50K0.99×
28Iowa~30K0.99×
29Kansas~30K0.98×
30California~400K0.97×
31Nebraska~20K0.97×
32Tennessee~80K0.96×
33Maryland~70K0.96×
34New Mexico~20K0.95×
35Alaska~8K0.95×
36West Virginia~20K0.94×
37Virginia~90K0.93×
38Arkansas~30K0.92×
39North Carolina~100K0.90×
40South Carolina~60K0.90×
41Florida~200K0.89×
42Washington, District of Columbia~10K0.88×
43South Dakota~8K0.88×
44Texas~300K0.87×
45Alabama~50K0.87×
46Nevada~30K0.86×
47Georgia~100K0.83×
48Louisiana~40K0.82×
49Mississippi~30K0.74×
50Hawaii~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Seinfeld, United States
0.74×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Seinfeld audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Seinfeld audience
#·InterestCategoryAffinity×
01Larry DavidMovies & TV21.60×
02Will & GraceMovies & TV17.87×
03Nick KrollMovies & TV17.46×
04Arrested Development (TV series)Movies & TV14.73×
05Curb Your EnthusiasmMovies & TV12.96×
06Step Brothers (film)Movies & TV12.17×
07Patton OswaltMovies & TV11.90×
08Jordan PeeleMovies & TV9.86×
09Paul Thomas AndersonMovies & TV9.14×
10Steve CarellMovies & TV8.15×
11Jim CarreyMovies & TV7.00×
12Dick Van DykeMovies & TV6.39×
13Demi MooreMovies & TV5.43×
14Sex and the CityMovies & TV5.34×
15Bruce WillisMovies & TV5.11×
16The Big Bang TheoryMovies & TV4.85×
17Jimmy KimmelMovies & TV4.54×
18Robert RedfordMovies & TV4.52×
19Mitch McConnellPolitics & Society2.73×
20Rock musicMusic & Radio1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Seinfeld audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Seinfeld audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.21×
Pet OwnershipJOY1.14×
SpiritualityBALANCE1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Seinfeld audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.61×
MindfulnessBALANCE0.69×
ExtroversionTHRILL0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Seinfeld have in United States?

Seinfeld has an estimated audience of 4,204,239 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Seinfeld viewers?

44.1% of Seinfeld fans are female, 55.9% are male, with an average age of 41.1 years.

03

Which brands do Seinfeld fans like most?

Seinfeld fans show strongest brand affinity for Dick Van Dyke (6.39×), Larry David (21.6×), and Jim Carrey (7×) over the country average.

04

Where do Seinfeld fans live in United States?

Seinfeld fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Seinfeld fans also like?

Beyond Seinfeld itself, the audience over-indexes on Larry David (21.6×), Jim Carrey (7×), Step Brothers (film) (12.17×), and Arrested Development (TV series) (14.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Seinfeld audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Seinfeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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