Seinfeld Audience in United States

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Seinfeld has an estimated audience of 4,147,789 people in United States. 44.1% are female, 55.9% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Friends, Larry David, Jim Carrey, Arrested Development (TV series), Sex and the City.

The average Seinfeld fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Friends, Larry David, Jim Carrey, with strongest over-indexing on Friends (5.8× the country average). Demographically, the Seinfeld audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Seinfeld fans

Demographic split for Seinfeld audience in United States
MetricValue
Female44.1%
Male55.9%
Average age41.1
Estimated audience size4,147,789

Audience persona

The typical Seinfeld fan in United States is more male, around 41.1 years old, with strong Risk Appetite tendencies and a notable affinity for Friends.

Top regions in United States

Top regions ranked by reach for Seinfeld in United States
RegionReachAffinity
California475,2661.04×
Texas326,4830.92×
New York312,3311.35×
Florida250,5100.89×
Pennsylvania173,4481.24×
Illinois170,9261.24×
Ohio141,7691.11×
New Jersey123,8771.17×
North Carolina116,7880.94×
Michigan113,1221.04×
Georgia107,3500.84×
Massachusetts99,5011.22×
Virginia98,2670.97×
Washington90,5711.09×
Arizona86,7581.02×
Tennessee80,2140.96×
Indiana79,1741.04×
Missouri73,1111.09×
Wisconsin71,1541.14×
Colorado70,4901.08×
Maryland69,2700.97×
Minnesota61,8491.04×
South Carolina56,5580.91×
Oregon55,3151.16×
Alabama50,5190.87×
Kentucky50,4220.97×
Connecticut48,6231.17×
Oklahoma46,4401.01×
Utah42,9151.16×
Louisiana42,1610.79×
Nevada36,1010.9×
Iowa32,8280.96×
Kansas31,8190.97×
Arkansas30,1770.88×
Mississippi23,5880.69×
Idaho21,2951.02×
Nebraska20,3290.98×
New Mexico19,1940.92×
New Hampshire18,2971.12×
West Virginia16,4840.85×
Maine15,6201.05×
Rhode Island15,0181.14×
Hawaii12,8840.72×
Montana11,5291×
Washington, District of Columbia11,2050.9×
Delaware11,1370.97×
North Dakota8,2350.97×
Alaska7,8270.88×
South Dakota7,6270.8×
Vermont7,3191.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seinfeld audience
BrandAffinityCategory
Friends5.8×Movies & TV
Larry David21.6×Movies & TV
Jim Carrey7×Movies & TV
Arrested Development (TV series)14.73×Movies & TV
Sex and the City5.34×Movies & TV
Nick Kroll17.46×Movies & TV
Bruce Willis5.11×Movies & TV
Will & Grace17.87×Movies & TV
Step Brothers (film)12.17×Movies & TV
The Big Bang Theory4.85×Movies & TV
Fox News Channel1.88×Movies & TV
Jimmy Kimmel4.54×Movies & TV
Jordan Peele9.86×Movies & TV
Rock music1.87×Music & Radio
Robert Redford4.52×Movies & TV
Paul Thomas Anderson9.14×Movies & TV
Curb Your Enthusiasm12.96×Movies & TV
Steve Carell8.15×Movies & TV
Demi Moore5.43×Movies & TV
Better Call Saul8.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seinfeld audience
TraitClusterScore
Risk AppetiteTHRILL2.25
Luxury OrientationPREMIUM2.22
LGBTQ+ IdentityOPEN1.3
ExtroversionTHRILL1.29
Early Adopter MentalityPOWER1.25
TraditionCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Seinfeld
CountryShare
United States52.2%
Canada5.4%
Australia4.2%

See Seinfeld audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Seinfeld have in United States?

Seinfeld has an estimated audience of 4,147,789 people in United States, concentrated in California and Texas.

What is the gender split and age of Seinfeld fans?

44.1% of Seinfeld fans are female, 55.9% are male, with an average age of 41.1 years.

Which brands do Seinfeld fans like most?

Seinfeld fans show strongest brand affinity for Friends (5.8×), Larry David (21.6×), and Jim Carrey (7×) over the country average.

Where do Seinfeld fans live in United States?

Seinfeld fans in United States are most concentrated in California (reach 475,266), Texas (reach 326,483), and New York (reach 312,331). These three regions account for the largest share of the active audience.

What other brands do Seinfeld fans also like?

Beyond Seinfeld itself, the audience over-indexes on Larry David (21.6×), Jim Carrey (7×), Arrested Development (TV series) (14.73×), and Sex and the City (5.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seinfeld. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.