Rascasse Audience Intelligence

Will & Grace Audience in United States

A data profile of the people who buy, follow and care about Will & Grace in United States — modelled from more than twelve digital signal sources. Will & Grace has an estimated audience of 1,508,411 people in United States.

#23among TV show in United States#1193among Movie / TV Show / Series in United States#2936in Movies & TV

The average Will & Grace fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sex and the City, Khan Academy, BoJack Horseman, with strongest over-indexing on Sex and the City (16.14× the country average).

Demographically, the Will & Grace audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Community Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Will & Grace fan in United States is more female, around 36.5 years old, with strong Community Orientation tendencies and a notable affinity for Sex and the City.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Will & Grace profile in United States.

Audience size
1.5M
in United States
Gender
63.1%♀
36.9% male
Age
36.5
average years
Country rank
#17694
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Will & Grace viewers

63.1% are female, 36.9% are male, average age 36.5.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Will & Grace audience in United States
MetricValue
Female63.1%
Male36.9%
Average age36.5
Estimated audience size1,508,411
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Will & Grace audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4917%
50+17%
Fig. 04

Worldwide distribution

52.0%

of the worldwide Will & Grace audience comes from United States.

Worldwide audience distribution share by country for Will & Grace
CountryShare
United States52.0%
United Kingdom6.6%
Italy5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Will & Grace audience in United States is strongest.

Fig. 05

Top regions by affinity

Will & Grace fans by region: top regions in United States
#RegionReachAffinity×
01Maine~6K1.18×
02Rhode Island~6K1.18×
03New Hampshire~7K1.17×
04Missouri~30K1.12×
05Oregon~20K1.11×
06Pennsylvania~60K1.10×
07Michigan~40K1.10×
08New York~90K1.09×
09Ohio~50K1.09×
10Illinois~50K1.08×
11Massachusetts~30K1.08×
12Connecticut~20K1.08×
13Vermont~3K1.08×
14Indiana~30K1.07×
15Iowa~10K1.07×
16West Virginia~7K1.07×
17Wisconsin~20K1.06×
18Minnesota~20K1.06×
19Kentucky~20K1.04×
20Oklahoma~20K1.04×
21Tennessee~30K1.03×
22New Mexico~8K1.03×
23Nebraska~8K1.03×
24Arkansas~10K1.01×
25Kansas~10K1.01×
26Washington~30K1.00×
27Colorado~20K1.00×
28Idaho~7K1.00×
29New Jersey~40K0.99×
30Delaware~4K0.98×
31Montana~4K0.98×
32South Carolina~20K0.97×
33Washington, District of Columbia~4K0.97×
34North Carolina~40K0.96×
35North Dakota~3K0.94×
36Texas~100K0.93×
37South Dakota~3K0.93×
38California~200K0.92×
39Arizona~30K0.92×
40Florida~90K0.91×
41Georgia~40K0.91×
42Mississippi~10K0.91×
43Virginia~30K0.90×
44Louisiana~20K0.90×
45Maryland~20K0.89×
46Alaska~3K0.89×
47Alabama~20K0.88×
48Nevada~10K0.88×
49Utah~10K0.88×
50Hawaii~5K0.79×
Fig. 06

Affinity by region

Affinity by region — Will & Grace, United States
0.79×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Will & Grace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Will & Grace audience
#·InterestCategoryAffinity×
01Dutch WonderlandTravel & Leisure40.68×
02Friday Night Lights (TV series)Movies & TV36.57×
03Kings IslandTravel & Leisure33.93×
04America's Test KitchenFood & Beverages33.77×
05BoJack HorsemanMovies & TV26.58×
06KumonBusiness & Career22.81×
07SeaWorld San DiegoTravel & Leisure22.58×
08The Good WifeMovies & TV21.25×
09Once Upon a Time (TV series)Movies & TV19.73×
10Knott's Berry FarmTravel & Leisure17.91×
11SeinfeldMovies & TV17.87×
12Malcolm in the MiddleMovies & TV16.29×
13This Is Us (TV series)Movies & TV16.22×
14Sex and the CityMovies & TV16.14×
15Khan AcademyBusiness & Career15.18×
16Gilmore GirlsMovies & TV14.85×
17Bob's BurgersMovies & TV14.80×
18Full HouseMovies & TV14.66×
19Pet Supplies PlusShopping14.65×
20GymboreeFashion & Accessoires11.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Will & Grace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Will & Grace audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.58×
ExtroversionTHRILL1.39×
Design AffinityPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Will & Grace audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Quality AwarenessPREMIUM0.87×
Family OrientationCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Will & Grace have in United States?

Will & Grace has an estimated audience of 1,508,411 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Will & Grace viewers?

63.1% of Will & Grace fans are female, 36.9% are male, with an average age of 36.5 years.

03

Which brands do Will & Grace fans like most?

Will & Grace fans show strongest brand affinity for Sex and the City (16.14×), Khan Academy (15.18×), and BoJack Horseman (26.58×) over the country average.

04

Where do Will & Grace fans live in United States?

Will & Grace fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Will & Grace fans also like?

Beyond Will & Grace itself, the audience over-indexes on Khan Academy (15.18×), BoJack Horseman (26.58×), Knott's Berry Farm (17.91×), and America's Test Kitchen (33.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See Will & Grace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Will & Grace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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