Will & Grace Audience in United States

Will & Grace has an estimated audience of 1,488,662 people in United States. 63.1% are female, 36.9% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Sex and the City, Microblogging, Once Upon a Time (TV series).

The average Will & Grace fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Sex and the City, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Will & Grace audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

Demographics of Will & Grace fans

Demographic split for Will & Grace audience in United States
MetricValue
Female63.1%
Male36.9%
Average age36.5
Estimated audience size1,488,662

Audience persona

The typical Will & Grace fan in United States is more female, around 36.5 years old, with strong Extroversion tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Will & Grace in United States
RegionReachAffinity
California164,1491×
Texas122,7840.96×
New York97,5841.17×
Florida94,1080.93×
Illinois56,8141.15×
Pennsylvania55,6961.11×
Ohio52,0931.14×
Michigan44,1271.13×
North Carolina43,9080.98×
Georgia42,7190.93×
New Jersey38,8131.03×
Virginia34,0930.94×
Massachusetts32,7451.12×
Washington31,6591.06×
Tennessee31,4751.05×
Indiana29,4161.08×
Arizona28,4830.94×
Missouri27,4891.15×
Colorado24,3401.04×
Wisconsin23,0701.03×
Maryland22,4340.88×
Minnesota22,4091.05×
South Carolina22,2460.99×
Kentucky19,6121.05×
Oregon19,5221.14×
Oklahoma17,8111.08×
Alabama17,2190.83×
Louisiana16,9350.88×
Connecticut16,2001.08×
Iowa12,9311.05×
Nevada12,5790.87×
Arkansas12,1570.99×
Utah11,7970.88×
Kansas11,6730.99×
Mississippi9,9970.82×
Nebraska7,9211.06×
New Mexico7,7561.04×
Idaho7,1310.96×
West Virginia6,9961.01×
New Hampshire6,5701.12×
Maine6,1401.15×
Rhode Island5,6441.19×
Hawaii5,0010.78×
Washington, District of Columbia4,6121.03×
Montana3,8140.92×
Delaware3,7710.92×
South Dakota2,9020.84×
Vermont2,6991.03×
North Dakota2,5800.84×
Alaska2,4670.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Will & Grace audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Sex and the City11.59×Movies & TV
Microblogging12.67×Technology & Electronics
Once Upon a Time (TV series)22.41×Movies & TV
Singer-songwriter5.51×Music & Radio
Kumon32.98×Business & Career
Khan Academy10.74×Business & Career
SeaWorld San Diego23.67×Travel & Leisure
Malcolm in the Middle18.28×Movies & TV
Kings Island35.56×Travel & Leisure
Kia Sportage23.68×Cars & Mobility
Pet Supplies Plus13.87×Shopping
Income tax13.19×Business & Career
The Good Wife22.35×Movies & TV
BoJack Horseman18.52×Movies & TV
Cedar Point21.36×Travel & Leisure
Busch Gardens20.56×Travel & Leisure
Victorious15.85×Movies & TV
Woolworths23.19×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Will & Grace audience
TraitClusterScore
ExtroversionTHRILL1.65
Community OrientationOPEN1.35
LGBTQ+ IdentityOPEN1.28
Design AffinityPREMIUM1.26
CreativityOPEN1.22
IndulgenceJOY1.17

Worldwide distribution

Worldwide audience distribution share by country for Will & Grace
CountryShare
United States53.0%
United Kingdom6.7%
Italy5.5%

See Will & Grace audiences in other countries

More TV show audiences in United States

Frequently asked questions

How many fans does Will & Grace have in United States?

Will & Grace has an estimated audience of 1,488,662 people in United States, concentrated in California and Texas.

What is the gender split and age of Will & Grace fans?

63.1% of Will & Grace fans are female, 36.9% are male, with an average age of 36.5 years.

Which brands do Will & Grace fans like most?

Will & Grace fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Sex and the City (11.59×) over the country average.

Where do Will & Grace fans live in United States?

Will & Grace fans in United States are most concentrated in California (reach 164,149), Texas (reach 122,784), and New York (reach 97,584). These three regions account for the largest share of the active audience.

What other brands do Will & Grace fans also like?

Beyond Will & Grace itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Sex and the City (11.59×), Microblogging (12.67×), and Once Upon a Time (TV series) (22.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Will & Grace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.