St. Ives Audience in United States

St. Ives logo

St. Ives has an estimated audience of 385,384 people in United States. 66.2% are female, 33.8% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Certified diabetes educator, Mothercare, Dental hygienist, Bully (2011 film), Hebe.

The average St. Ives fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Certified diabetes educator, Mothercare, Dental hygienist, with strongest over-indexing on Certified diabetes educator (52.13× the country average). Demographically, the St. Ives audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of St. Ives fans

Demographic split for St. Ives audience in United States
MetricValue
Female66.2%
Male33.8%
Average age32.8
Estimated audience size385,384

Audience persona

The typical St. Ives fan in United States is more female, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Certified diabetes educator.

Top regions in United States

Top regions ranked by reach for St. Ives in United States
RegionReachAffinity
California49,2301.16×
Texas33,0821×
New York27,6901.29×
Florida25,7030.99×
Georgia22,2061.87×
Michigan13,6961.36×
Virginia12,5351.34×
Pennsylvania12,4860.96×
North Carolina12,4331.07×
Illinois12,1110.94×
New Jersey11,2681.15×
Ohio10,8900.92×
Maryland9,7911.48×
Massachusetts9,3221.23×
Washington8,7401.13×
Arizona8,2071.04×
Colorado7,4051.22×
Tennessee7,1780.93×
South Carolina6,2911.09×
Indiana5,6310.8×
Alabama5,5191.03×
Missouri4,9140.79×
Oregon4,9141.11×
Wisconsin4,5860.79×
Minnesota4,5200.82×
Kentucky4,3250.9×
Connecticut4,3211.12×
Louisiana4,3170.87×
Washington, District of Columbia3,5443.06×
Oklahoma3,2240.75×
Nevada3,1870.86×
Utah3,0470.88×
Mississippi2,4640.78×
Kansas2,3160.76×
Iowa2,3100.73×
Arkansas2,1710.68×
New Mexico1,7200.89×
New Hampshire1,5511.02×
Hawaii1,5230.92×
Maine1,4891.08×
Idaho1,3560.7×
Nebraska1,3390.69×
West Virginia1,2880.72×
Rhode Island1,0810.88×
Delaware8940.84×
Montana8290.78×
Vermont7521.11×
Alaska6500.79×
North Dakota4650.59×
South Dakota4090.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Ives audience
BrandAffinityCategory
Certified diabetes educator52.13×Business & Career
Mothercare9.66×Kids & Family
Dental hygienist20×Health
Bully (2011 film)20×Movies & TV
Hebe17.73×Home & Garden
Mackenzie Foy16.74×Fashion & Accessoires
Penn & Teller18.03×Movies & TV
Nationality4.55×Politics & Society
New Era (Namibia)13.79×News
Emperor Entertainment Group20×Business & Career
Bugatti Chiron17.62×Cars & Mobility
Combat sport2.48×Sports
Elsword20×Games
Stop Bullying20×Politics & Society
Nebraska Cornhuskers football4.02×Sports
Yoga Journal20×Sports
Horeca16.33×Travel & Leisure
Experiential gifts8×Shopping
Buying and Selling Real Estate8.08×Home & Garden
Kendra Scott3.03×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Ives audience
TraitClusterScore
Luxury OrientationPREMIUM2.07
Price SensitivityPREMIUM1.86
IndulgenceJOY1.67
SustainabilityBALANCE1.51
LGBTQ+ IdentityOPEN1.4
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for St. Ives
CountryShare
United States36.7%
Philippines15.9%
United Kingdom6.7%

See St. Ives audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does St. Ives have in United States?

St. Ives has an estimated audience of 385,384 people in United States, concentrated in California and Texas.

What is the gender split and age of St. Ives fans?

66.2% of St. Ives fans are female, 33.8% are male, with an average age of 32.8 years.

Which brands do St. Ives fans like most?

St. Ives fans show strongest brand affinity for Certified diabetes educator (52.13×), Mothercare (9.66×), and Dental hygienist (20×) over the country average.

Where do St. Ives fans live in United States?

St. Ives fans in United States are most concentrated in California (reach 49,230), Texas (reach 33,082), and New York (reach 27,690). These three regions account for the largest share of the active audience.

What other brands do St. Ives fans also like?

Beyond St. Ives itself, the audience over-indexes on Mothercare (9.66×), Dental hygienist (20×), Bully (2011 film) (20×), and Hebe (17.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Ives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.