St. Ives Audience in United States

St. Ives has an estimated audience of 385,384 people in United States. 66.2% are female, 33.8% are male, average age 32.8. Top regions: California, Texas, New York. Top brand affinities: Pixi, PSV Eindhoven, Austin Powers (film series), Kevin De Bruyne, Roy Keane.

The average St. Ives fan in United States is 32.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pixi, PSV Eindhoven, Austin Powers (film series), with strongest over-indexing on Pixi (166.51× the country average). Demographically, the St. Ives audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of St. Ives fans

Demographic split for St. Ives audience in United States
MetricValue
Female66.2%
Male33.8%
Average age32.8
Estimated audience size385,384

Audience persona

The typical St. Ives fan in United States is more female, around 32.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Pixi.

Top regions in United States

Top regions ranked by reach for St. Ives in United States
RegionReachAffinity
California49,2301.16×
Texas33,0821×
New York27,6901.29×
Florida25,7030.99×
Georgia22,2061.87×
Michigan13,6961.36×
Virginia12,5351.34×
Pennsylvania12,4860.96×
North Carolina12,4331.07×
Illinois12,1110.94×
New Jersey11,2681.15×
Ohio10,8900.92×
Maryland9,7911.48×
Massachusetts9,3221.23×
Washington8,7401.13×
Arizona8,2071.04×
Colorado7,4051.22×
Tennessee7,1780.93×
South Carolina6,2911.09×
Indiana5,6310.8×
Alabama5,5191.03×
Missouri4,9140.79×
Oregon4,9141.11×
Wisconsin4,5860.79×
Minnesota4,5200.82×
Kentucky4,3250.9×
Connecticut4,3211.12×
Louisiana4,3170.87×
Washington, District of Columbia3,5443.06×
Oklahoma3,2240.75×
Nevada3,1870.86×
Utah3,0470.88×
Mississippi2,4640.78×
Kansas2,3160.76×
Iowa2,3100.73×
Arkansas2,1710.68×
New Mexico1,7200.89×
New Hampshire1,5511.02×
Hawaii1,5230.92×
Maine1,4891.08×
Idaho1,3560.7×
Nebraska1,3390.69×
West Virginia1,2880.72×
Rhode Island1,0810.88×
Delaware8940.84×
Montana8290.78×
Vermont7521.11×
Alaska6500.79×
North Dakota4650.59×
South Dakota4090.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Ives audience
BrandAffinityCategory
Pixi166.51×Beauty & Wellness
PSV Eindhoven177.14×Sports
Austin Powers (film series)87.71×Movies & TV
Kevin De Bruyne63.98×Sports
Roy Keane144.56×Sports
Xavi64.67×Sports
Eden Hazard71.63×Sports
Zooey Deschanel19.87×Movies & TV
Seaside resort13.79×Travel & Leisure
McAfee30.04×Technology & Electronics
Eyes Wide Shut19.09×Movies & TV
Wayne Rooney40.54×Sports
Coconut oil18.65×Food & Beverages
Borussia Dortmund20×Sports
Guy Ritchie20×Movies & TV
Kérastase17.62×Beauty & Wellness
Personal care4.31×Health
ULTA Beauty5×Beauty & Wellness
Kia Sportage20×Cars & Mobility
Bram Stoker's Dracula27.2×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Ives audience
TraitClusterScore
Luxury OrientationPREMIUM2.07
Price SensitivityPREMIUM1.86
IndulgenceJOY1.67
SustainabilityBALANCE1.51
LGBTQ+ IdentityOPEN1.4
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for St. Ives
CountryShare
United States36.7%
Philippines15.9%
United Kingdom6.7%

See St. Ives audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does St. Ives have in United States?

St. Ives has an estimated audience of 385,384 people in United States, concentrated in California and Texas.

What is the gender split and age of St. Ives fans?

66.2% of St. Ives fans are female, 33.8% are male, with an average age of 32.8 years.

Which brands do St. Ives fans like most?

St. Ives fans show strongest brand affinity for Pixi (166.51×), PSV Eindhoven (177.14×), and Austin Powers (film series) (87.71×) over the country average.

Where do St. Ives fans live in United States?

St. Ives fans in United States are most concentrated in California (reach 49,230), Texas (reach 33,082), and New York (reach 27,690). These three regions account for the largest share of the active audience.

What other brands do St. Ives fans also like?

Beyond St. Ives itself, the audience over-indexes on PSV Eindhoven (177.14×), Austin Powers (film series) (87.71×), Kevin De Bruyne (63.98×), and Roy Keane (144.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Ives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.