Rascasse Audience Intelligence

St. Ives Audience in United States

A data profile of the people who buy, follow and care about St. Ives in United States — modelled from more than twelve digital signal sources. St. Ives has an estimated audience of 385,384 people in United States.

#4743among POI in United States#3488in Travel & Leisure

The average St. Ives fan in United States is 32.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Austin Powers (film series), Roy Keane, Kevin De Bruyne, with strongest over-indexing on Austin Powers (film series) (103.01× the country average).

Demographically, the St. Ives audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical St. Ives fan in United States is more female, around 32.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Austin Powers (film series).

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the St. Ives profile in United States.

Audience size
385K
in United States
Gender
66.2%♀
33.8% male
Age
32.8
average years
Country rank
#42441
POI in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of St. Ives fans

66.2% are female, 33.8% are male, average age 32.8.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for St. Ives audience in United States
MetricValue
Female66.2%
Male33.8%
Average age32.8
Estimated audience size385,384
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the St. Ives audience in United States
Age bracketShare%
16-1944%
20-2915%
30-3914%
40-4914%
50+13%
Fig. 04

Worldwide distribution

36.7%

of the worldwide St. Ives audience comes from United States.

Worldwide audience distribution share by country for St. Ives
CountryShare
United States36.7%
Philippines15.9%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the St. Ives audience in United States is strongest.

Fig. 05

Top regions by affinity

St. Ives fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K2.80×
02Georgia~20K1.80×
03Maryland~9K1.41×
04Michigan~10K1.32×
05Virginia~10K1.23×
06New York~30K1.22×
07Massachusetts~9K1.19×
08Colorado~7K1.18×
09Washington~9K1.12×
10Oregon~5K1.12×
11California~50K1.11×
12Connecticut~4K1.11×
13New Jersey~10K1.09×
14Maine~2K1.09×
15Vermont<1K1.08×
16South Carolina~6K1.05×
17New Hampshire~2K1.04×
18North Carolina~10K1.03×
19Arizona~8K1.02×
20Alabama~5K1.02×
21Alaska<1K0.98×
22Florida~30K0.96×
23Pennsylvania~10K0.95×
24Hawaii~2K0.94×
25Rhode Island~1K0.94×
26Texas~30K0.93×
27Tennessee~7K0.93×
28New Mexico~2K0.93×
29Montana<1K0.92×
30Illinois~10K0.91×
31Delaware<1K0.91×
32Ohio~10K0.90×
33Utah~3K0.90×
34Kentucky~4K0.89×
35Louisiana~4K0.88×
36Nevada~3K0.88×
37Mississippi~3K0.87×
38Idaho~2K0.85×
39West Virginia~2K0.85×
40North Dakota<1K0.84×
41Wisconsin~5K0.83×
42Minnesota~5K0.83×
43Kansas~3K0.83×
44South Dakota<1K0.83×
45Missouri~5K0.81×
46Indiana~6K0.80×
47Oklahoma~3K0.80×
48Iowa~3K0.80×
49Arkansas~3K0.80×
50Nebraska~2K0.80×
Fig. 06

Affinity by region

Affinity by region — St. Ives, United States
0.80×1.00×2.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the St. Ives audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for St. Ives audience
#·InterestCategoryAffinity×
01Roy KeaneSports200.32×
02PixiBeauty & Wellness171.65×
03Austin Powers (film series)Movies & TV103.01×
04Eden HazardSports82.68×
05Kevin De BruyneSports81.84×
06XaviSports79.43×
07True LiesMovies & TV73.67×
08Wayne RooneySports59.83×
09Bram Stoker's DraculaMovies & TV40.98×
10SharknadoMovies & TV39.11×
11Cafe RioFood & Beverages33.57×
12Coconut oilFood & Beverages23.06×
13Eyes Wide ShutMovies & TV20.00×
14Jason SegelMovies & TV20.00×
15Zooey DeschanelMovies & TV18.93×
16Seaside resortTravel & Leisure16.14×
17Mission: ImpossibleMovies & TV12.76×
18CVS PharmacyShopping6.91×
19ULTA BeautyBeauty & Wellness6.62×
20WalgreensShopping5.39×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the St. Ives audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by St. Ives audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.35×
Luxury OrientationPREMIUM2.75×
Convenience OrientationPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by St. Ives audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.69×
IndividualismJOY0.73×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does St. Ives have in United States?

St. Ives has an estimated audience of 385,384 people in United States, concentrated in California and Texas.

02

What is the gender split and age of St. Ives fans?

66.2% of St. Ives fans are female, 33.8% are male, with an average age of 32.8 years.

03

Which brands do St. Ives fans like most?

St. Ives fans show strongest brand affinity for Austin Powers (film series) (103.01×), Roy Keane (200.32×), and Kevin De Bruyne (81.84×) over the country average.

04

Where do St. Ives fans live in United States?

St. Ives fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do St. Ives fans also like?

Beyond St. Ives itself, the audience over-indexes on Roy Keane (200.32×), Kevin De Bruyne (81.84×), Pixi (171.65×), and True Lies (73.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See St. Ives audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Ives. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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