Simon Desue Audience in Germany

Simon Desue has an estimated audience of 697,890 people in Germany. 44.3% are female, 55.7% are male, average age 22.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Time (magazine), Progressive rock, Combat sport, Home Office, Henley shirt.
The average Simon Desue fan in Germany is 22.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Time (magazine), Progressive rock, Combat sport, with strongest over-indexing on Time (magazine) (17.48× the country average). Demographically, the Simon Desue audience skews more male with an average age of 22.8, and over-indexes on personality traits such as Price Sensitivity, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Person · Subtype: Social media influencer
Demographics of Simon Desue fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 22.8 |
| Estimated audience size | 697,890 |
Audience persona
The typical Simon Desue fan in Germany is more male, around 22.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 183,776 | 1.2× |
| Bayern | 106,835 | 0.95× |
| Baden-Württemberg | 93,824 | 0.99× |
| Niedersachsen | 78,086 | 1.15× |
| Hessen | 55,810 | 1.05× |
| Berlin | 39,288 | 1.26× |
| Rheinland-Pfalz | 32,347 | 0.93× |
| Schleswig-Holstein | 30,470 | 1.22× |
| Sachsen | 27,617 | 0.81× |
| Hamburg | 27,535 | 1.75× |
| Brandenburg | 16,642 | 0.77× |
| Thüringen | 11,998 | 0.67× |
| Sachsen-Anhalt | 11,525 | 0.64× |
| Mecklenburg-Vorpommern | 9,688 | 0.73× |
| Bremen | 6,938 | 1.16× |
| Saarland | 6,291 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 17.48× | News |
| Progressive rock | 3.8× | Music & Radio |
| Combat sport | 2.82× | Sports |
| Home Office | 2.06× | Business & Career |
| Henley shirt | 8.28× | Fashion & Accessoires |
| Racing | 2.4× | Cars & Mobility |
| N'Golo Kanté | 6.68× | Sports |
| Mohamed Salah | 4.54× | Sports |
| Goop | 9.29× | Internet & Social Media |
| Japanese domestic market | 5.22× | Politics & Society |
| Sexy Beast | 20× | Movies & TV |
| Sukhoi | 17.43× | Cars & Mobility |
| Michel Houellebecq | 9.2× | Literature |
| Handmade Gifts | 1.64× | Kids & Family |
| Faenza | 13.61× | Travel & Leisure |
| Este, Veneto | 1.88× | Travel & Leisure |
| Bank account | 2.17× | Business & Career |
| Buddy – The Buddy Holly Story | 3.51× | Music & Radio |
| Hard Knocks | 20× | Movies & TV |
| Annie Hall | 7.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.26 |
| Individualism | JOY | 1.22 |
| LGBTQ+ Identity | OPEN | 1.17 |
| Luxury Orientation | PREMIUM | 1.12 |
| Mindfulness | BALANCE | 1.11 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.9% |
| Austria | 5.3% |
| Switzerland | 3.7% |
See Simon Desue audiences in other countries
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Frequently asked questions
How many fans does Simon Desue have in Germany?
Simon Desue has an estimated audience of 697,890 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Simon Desue fans?
44.3% of Simon Desue fans are female, 55.7% are male, with an average age of 22.8 years.
Which brands do Simon Desue fans like most?
Simon Desue fans show strongest brand affinity for Time (magazine) (17.48×), Progressive rock (3.8×), and Combat sport (2.82×) over the country average.
Where do Simon Desue fans live in Germany?
Simon Desue fans in Germany are most concentrated in Nordrhein-Westfalen (reach 183,776), Bayern (reach 106,835), and Baden-Württemberg (reach 93,824). These three regions account for the largest share of the active audience.
What other brands do Simon Desue fans also like?
Beyond Simon Desue itself, the audience over-indexes on Progressive rock (3.8×), Combat sport (2.82×), Home Office (2.06×), and Henley shirt (8.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Simon Desue. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.