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Popularity ranking · Sweden

The 100 most popular Social Media Influencers in Sweden

This curated ranking covers the 100 largest social media influencers in Sweden, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 638 social media influencers tracked in Sweden, the 100 ranked here account for the largest measured audience reach. Andrew Tate, Addison Rae and Jake Paul lead the list with a combined estimated audience of 706k people. Across all 100 entries the average audience size is 30k, and the largest, Andrew Tate, reaches around 314k people in Sweden. Audience size is the estimated number of unique people in Sweden who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Sweden and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Sweden who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Sweden. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Sweden, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Sweden. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Andrew Tate 314k 23.0 8.0% Social media influencer
2 Addison Rae 207k 30.9 54.2% Social media influencer
3 Jake Paul 185k 34.7 39.4% Social media influencer
4 Optik 143k 33.3 58.4% Social media influencer
5 IShowSpeed 133k 28.6 50.7% Social media influencer
6 MrBeast 131k 22.5 30.8% Social media influencer
7 Matilda Djerf 120k 42.8 63.3% Social media influencer
8 Skibidi Toilet 113k 32.2 45.2% Social media influencer
9 Corinna Kopf 109k 42.5 49.9% Social media influencer
10 A.B.K 105k 20.1 27.7% Social media influencer
11 Belle Delphine 105k 28.0 52.4% Social media influencer
12 Kai Cenat 88k 36.6 21.3% Social media influencer
13 KSI 72k 29.8 21.5% Social media influencer
14 Gnu 52k 29.8 33.2% Social media influencer
15 DAVE 46k 33.3 58.5% Social media influencer
16 PewDiePie 44k 19.4 22.4% Social media influencer
17 Chiara Ferragni 38k 38.8 66.4% Social media influencer
18 Khaby Lame 37k 38.2 57.1% Social media influencer
19 Bella Poarch 36k 30.9 54.2% Social media influencer
20 Nara Smith 31k 32.4 70.4% Social media influencer
21 Jeremy Fragrance 31k 42.5 64.3% Social media influencer
22 Jenna Marbles 26k 49.7 80.1% Social media influencer
23 Sidemen 25k 37.6 25.9% Social media influencer
24 Adin Ross 25k 36.2 26.4% Social media influencer
25 Casey Neistat 25k 59.0 100.0% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Sweden and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Sweden?

Andrew Tate currently leads with an estimated audience of 314k people in Sweden.

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