Popularity ranking · Austria

The 100 most popular Social Media Influencers in Austria

This curated ranking covers the 100 largest social media influencers in Austria, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 509 social media influencers tracked in Austria, the 100 ranked here account for the largest measured audience reach. Victoria Swarovski, Calvin Kleinen and Drachenlord lead the list with a combined estimated audience of 1.6M people. Across all 100 entries the average audience size is 63k, and the largest, Victoria Swarovski, reaches around 1.2M people in Austria. Audience size is the estimated number of unique people in Austria who actively engage with each social media influencer, derived from search demand signals. Rankings reflect search-behavior signals collected across Austria and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Austria who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Austria. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Austria, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Austria. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Victoria Swarovski 1.2M 35.1 72.4% Social media influencer
2 Calvin Kleinen 256k 33.7 54.0% Social media influencer
3 Drachenlord 210k 31.0 42.4% Social media influencer
4 Andrew Tate 192k 22.7 8.9% Social media influencer
5 Julia Beautx 188k 30.5 38.9% Social media influencer
6 Militante Veganerin 180k 30.1 62.9% Social media influencer
7 Shirin David 167k 21.7 74.3% Social media influencer
8 Marc Gebauer 149k 29.7 46.5% Social media influencer
9 MrBeast 118k 22.8 46.1% Social media influencer
10 Cheyenne Ochsenknecht 111k 23.8 79.8% Social media influencer
11 Jake Paul 100k 22.2 39.5% Social media influencer
12 Optik 99k 30.7 58.8% Social media influencer
13 Mady Morrison 96k 33.0 52.3% Social media influencer
14 Paluten 94k 24.1 22.4% Social media influencer
15 Addison Rae 84k 25.6 70.8% Social media influencer
16 Chiara Ferragni 78k 35.7 63.7% Social media influencer
17 Laserluca 78k 23.9 35.8% Social media influencer
18 Cathy Hummels 78k 30.1 55.9% Social media influencer
19 Corinna Kopf 76k 36.7 49.9% Social media influencer
20 IShowSpeed 74k 21.9 54.9% Social media influencer
21 Sallys Welt 74k 36.7 65.5% Social media influencer
22 Pamela Reif 74k 19.7 75.7% Social media influencer
23 MontanaBlack 71k 22.6 11.8% Social media influencer
24 ViktoriaSarina 69k 39.6 69.2% Social media influencer
25 Belle Delphine 65k 23.8 53.8% Social media influencer

Want the full picture for any of these audiences?

Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.

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Frequently asked questions

How is this list of the most popular social media influencers compiled?

Rascasse aggregates anonymized search-behavior signals across Austria and ranks each social media influencer by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest social media influencer in Austria?

Victoria Swarovski currently leads with an estimated audience of 1.2M people in Austria.

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