A data profile of the people who buy, follow and care about Victoria Swarovski in Austria — modelled from more than twelve digital signal sources. Victoria Swarovski has an estimated audience of 1,160,459 people in Austria.
The average Victoria Swarovski fan in Austria is 35.1 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Upper Austria.
Top brand affinities include Let's Dance (German TV series), Bild, Kronen Zeitung, with strongest over-indexing on Let's Dance (German TV series) (15.38× the country average).
Demographically, the Victoria Swarovski audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Victoria Swarovski fan in Austria is more female, around 35.1 years old, with strong Quality Awareness tendencies and a notable affinity for Let's Dance (German TV series).
The key figures that characterise the Victoria Swarovski profile in Austria.
72.4% are female, 27.6% are male, average age 35.1.
| Metric | Value |
|---|---|
| Female | 72.4% |
| Male | 27.6% |
| Average age | 35.1 |
| Estimated audience size | 1,160,459 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 22% | |
| 40-49 | 12% | |
| 50+ | 14% |
of the worldwide Victoria Swarovski audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 54.2% |
| Austria | 27.6% |
| United Kingdom | 4.3% |
Where the Victoria Swarovski audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Salzburg | ~100K | 1.32× | |
| 02 | Styria | ~200K | 1.23× | |
| 03 | Tyrol | ~100K | 1.23× | |
| 04 | Upper Austria | ~200K | 1.03× | |
| 05 | Carinthia (state) | ~50K | 0.91× | |
| 06 | Lower Austria | ~100K | 0.86× | |
| 07 | Vienna | ~200K | 0.85× | |
| 08 | Burgenland | ~20K | 0.83× | |
| 09 | Vorarlberg | ~30K | 0.79× |
The strongest cross-interests of the Victoria Swarovski audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Let's Dance (German TV series) | Movies & TV | 15.38× | ||
| 02 | DeviantArt | Internet & Social Media | 8.05× | ||
| 03 | MSN | News | 6.06× | ||
| 04 | Ticketmaster | Travel & Leisure | 5.55× | ||
| 05 | Sarah Engels | Movies & TV | 5.41× | ||
| 06 | Gute Zeiten, schlechte Zeiten | Movies & TV | 5.12× | ||
| 07 | Roland Kaiser | Music & Radio | 4.85× | ||
| 08 | Sarah Connor | Music & Radio | 4.38× | ||
| 09 | Beatrice Egli | Music & Radio | 3.93× | ||
| 10 | Cineplexx Cinemas | Movies & TV | 2.35× | ||
| 11 | Bild | News | 2.07× | ||
| 12 | Hobby | Home & Garden | 1.98× | ||
| 13 | Lindsey Vonn | Sports | 1.92× | ||
| 14 | Kronen Zeitung | News | 1.79× | ||
| 15 | Hair products | Beauty & Wellness | 1.78× | ||
| 16 | Deichmann | Shopping | 1.77× | ||
| 17 | Lidl | Shopping | 1.63× | ||
| 18 | Austrian Airlines | Travel & Leisure | 1.58× | ||
| 19 | Cooking | Food & Beverages | 1.56× | ||
| 20 | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Mindfulness | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.81× | |
| Urban Lifestyle | OPEN | 0.83× | |
| Luxury Orientation | PREMIUM | 0.86× |
Victoria Swarovski has an estimated audience of 1,160,459 people in Austria, concentrated in Vienna and Styria.
72.4% of Victoria Swarovski fans are female, 27.6% are male, with an average age of 35.1 years.
Victoria Swarovski fans show strongest brand affinity for Let's Dance (German TV series) (15.38×), Bild (2.07×), and Kronen Zeitung (1.79×) over the country average.
Victoria Swarovski fans in Austria are most concentrated in Vienna (reach ~200K), Styria (reach ~200K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Victoria Swarovski itself, the audience over-indexes on Bild (2.07×), Kronen Zeitung (1.79×), MSN (6.06×), and Gute Zeiten, schlechte Zeiten (5.12×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Victoria Swarovski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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